A 6 Month LinkedIn Ads Blueprint Breakdown with Justin Rowe and JD Garcia
Mar 21, 2024
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Justin Rowe and JD Garcia share a 6-month LinkedIn Ads blueprint, focusing on retargeting, tailored content, and gradual conversion tactics. They discuss building trust with industrial clients, content creation challenges, and strategies for positive ROI through LinkedIn ads. The discussion also includes insights on URL inclusion in social media posts, engagement options, and resource sharing for further interaction.
Budget & expectations: Align budget with goals, manage expectations, and monitor ROI timelines.
Text ads creativity: Use emojis, creative messaging, and notification icons for engagement.
Broader targeting: Saturate company lists for increased visibility and deal acceleration.
Community engagement: Join Industrial Marketing Live for networking and learning opportunities.
Content strategy: Tailor content to campaign phases for increased brand trust and visibility.
Deep dives
The six-month LinkedIn ads blueprint
The six-month LinkedIn ads blueprint focuses on three layers: the cold layer for making a good introduction, the 90-day retargeting layer for building trust, and the 180-day retargeting layer for staying in front of the audience with less expensive ad types. It emphasizes building trust and credibility in the retargeting phase through case studies, third-party validation, and educational content.
Importance of aligning budget and expectations
Aligning budget with goals and expectations is crucial for success in LinkedIn ads. It's suggested to start with a budget that won't make you lose sleep at night, emphasizing the importance of managing expectations within the allocated budget. Different scenarios dictate the timeline for seeing positive ROI, ranging from three months to one and a half months depending on factors like existing website traffic and investments in other channels.
Creative tips for text ads
Using emojis and creative messaging in text ads can make them stand out on LinkedIn, where they are usually seen during the week on desktops. Experimenting with emoji usage in headlines and adding a notification icon to the logo for attention can enhance engagement. Text ads offer free impressions, making them suitable for frequent messaging testing and reaching the audience effectively.
Saturating company lists for more effective targeting
Instead of limiting target accounts to specific decision-makers, saturating company lists with broader targeting can increase visibility and accelerate deals. Leveraging the smaller company list more deeply by targeting various seniority levels and job functions provides more focused engagement opportunities on LinkedIn.
Joining Industrial Marketing Live and Slack channel
Listeners are encouraged to join Industrial Marketing Live sessions and the associated Slack channel to engage with a community of industrial marketers. By reaching out to the hosts on LinkedIn, individuals can gain access to these interactive sessions and the collaborative Slack channel to enhance their learning and networking experience.
Utilization of engaging content for effective campaigns
Crafting engaging content tailored to different campaign phases, such as the cold layer for introductions and the 90-day retargeting layer for trust-building, plays a vital role in LinkedIn ad success. Incorporating case studies, educational videos, third-party validations, and nurturing organic communities enhances brand trust and visibility in the target market.
Advice on explaining pacing to leadership
Educating leadership about the pacing of LinkedIn ad results involves setting realistic expectations based on specific scenarios. By categorizing scenarios into different levels of existing website traffic and channel investments, marketers can justify the time required for seeing positive ROI, making the LinkedIn ad strategy more transparent and aligned with business goals.
Optimizing budget for effective LinkedIn ads
Optimizing budget allocation involves setting attainable goals and managing expectations within the allocated funds. Understanding how to tailor LinkedIn ad spend to specific objectives and utilizing diverse targeting strategies based on company lists can enhance campaign performance and lead generation. It's essential to align budget with realistic outcomes and adjust strategies based on targeted audience responses.
Enhancing creativity in messaging for compelling ads
Enhancing creativity in LinkedIn ad messaging through emojis, notification icons, and strategic targeting can increase engagement and visibility. Implementing unique approaches in text ads, such as experimental emoji use and captivating headlines, can differentiate campaigns and capture the audience's attention effectively. Leveraging emojis and creative messaging can elevate the impact of ads on LinkedIn and drive higher engagement rates.
Tailoring content for diverse phases of the LinkedIn ad strategy
Tailoring content to match the stages of the LinkedIn ad strategy, including introductions, trust-building, and long-term engagement, is key for campaign success. Crafting case studies, educational videos, and third-party endorsements can enhance brand credibility and foster trust among the target audience. By creating engaging content suited to each phase of the campaign, marketers can maximize the effectiveness of their LinkedIn ad strategies.
Collaboration in the industrial marketing community
Participating in Industrial Marketing Live sessions and joining the associated Slack channel enables engagement with a community of industrial marketers. Through interactive sessions and collaborative discussions, individuals can network, learn, and share insights with like-minded professionals in the industrial marketing domain. By connecting with hosts via LinkedIn, listeners can access valuable resources and networking opportunities within the industrial marketing community.
Last week, we were joined by Justin Rowe and JD Garcia from Impactable to talk about LinkedIn Ads strategy on Industrial Marketing Live. Today, they’re back! And we’re going to get a little more tactical and walk through their 6 month LinkedIn Ads blueprint.
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