The Manufacturing Marketer
Gorilla 76
The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren.
Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.
Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.
Episodes
Mentioned books
Mar 21, 2024 • 51min
A 6 Month LinkedIn Ads Blueprint Breakdown with Justin Rowe and JD Garcia
Justin Rowe and JD Garcia share a 6-month LinkedIn Ads blueprint, focusing on retargeting, tailored content, and gradual conversion tactics. They discuss building trust with industrial clients, content creation challenges, and strategies for positive ROI through LinkedIn ads. The discussion also includes insights on URL inclusion in social media posts, engagement options, and resource sharing for further interaction.
Mar 15, 2024 • 42min
BONUS: 2024 State of Marketing to Engineers Report with CJ Haight of GlobalSpec
We’re talking about how to reach the technical buyer, and we’ve got data. CJ Haight from GlobalSpec is here to unpack the 2024 State of Marketing to Engineers Report. Along with CJ, we’ve also asked former Gorilla (and former engineer), Matthew Wolfe, to weigh in on the conversation.
Mar 14, 2024 • 47min
LinkedIn Tactics with Justin Rowe and JD Garcia | Industrial Marketing Live
Two of the top content creators on LinkedIn get tactical about paid media efforts on that very platform. Justin Rowe and JD Garcia join us from Impactable, a company that's made a name for itself as a top LinkedIn Ads Agency.
Mar 7, 2024 • 42min
Going Deep on Content Plans
Aren and Nihal tackle content plans: What goes into them and how make them into tight, effective road maps for delivering your messaging. We’ll dig into how we do content plans at Gorilla and what we think makes a good one strong.
Feb 29, 2024 • 45min
The Art of the CTA with Allen Fennewald and Mary Tomlinson | Industrial Marketing Live
A call-to-action is much more than a "buy now" button. Most of your potential buyers aren't in buy mode, so you must meet them where they are today if you want to be their chosen solution tomorrow. Gorilla 76 senior writers Allen Fennewald and Mary Tomlinson join this weeks IML to talk all things CTA.
Feb 22, 2024 • 44min
PR and Earned Media Part 2: A Tactical Deep Dive with Elianna Novitch
Elianna Novitch, PR and content strategy specialist at Two Rivers Marketing, is back with us on the podcast to dive into some more tactical execution that’ll help you get started on your PR strategy. Among other things, we’ll tackle how to write a strong press release and pitch to editors.
Feb 15, 2024 • 52min
PR: How to Get it and Why it Matters w/ Elianna Novitch | Industrial Marketing Live
Public relations = trade publication placements? Think again.
From talking points to building social capital that will earn you media placements, Elianna Novitch joins us as our resident expert to introduce us to the power of PR and how it plays into your go-to-market strategy.
Feb 8, 2024 • 39min
Lessons Learned From Agency Life
As former in-house industrial marketers, we're taking some time this week to reflect on that experience as well as our time working on the agency side at Gorilla 76. We'll cover some of our biggest aha moments from the past couple of years working in an agency, AND how we would apply them as an in-house marketer.
Feb 1, 2024 • 47min
Industrial Websites Part 2 with Beth Bauer and Tim Roenicke
On our last episode, we talked about industrial websites with special guests, Beth Bauer and Tim Roenicke from Fullerton Tool. Fullerton has a GREAT website, but they’re kind of unique, because they have an in-house developer (hi Tim!) who has hard coded a lot of the unique features they have.
In this follow up episode, we talk more about different routes to building your website, whether it's DIYing it with a CMS like Wordpress, or bringing on a part time, 3rd party developer to help you get started.
Jan 25, 2024 • 50min
Industrial Websites with Beth Bauer | Industrial Marketing Live
How do you create a website that turns potential buyers into new customers? Lots of love and care.
This week Beth Bauer joined IML to share how she manages her industrial website's best features, tips learned from mistakes made along the way and resources that will help you improve your own digital address. We also got to hear from the website's developer, Tim Roenicke.
Check out their site for inspiration! fullertontool.com
