The Manufacturing Marketer
Gorilla 76
The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren.
Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.
Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.
Episodes
Mentioned books
May 31, 2024 • 41min
Why Junior Marketers Fail (and What They Need to Succeed) w/ Julian Schaaf
A lot of us are taking previous marketing experience and trying to translate it into the B2B industrial sector. And a lot of us are trying to grow our teams, and may be hiring for or managing some more entry level marketing roles.
And that’s who today’s episode is really for: marketing managers who are starting to build out their teams. We're here to unpack this topic with special guest, Julian Schaaf of Industrial Growth.
May 23, 2024 • 45min
DIY Ad Creative Workflow w/ Jenny Wang and Allen Fennewald | Industrial Marketing Live
On this week's IML we’re joined by G76’s own Allen Fennewald, Thinker & Senior Writer, and Jenny Wang, Thinker & Marketing Designer. Today, we’re going to talk about DIY Ad Creative: tips for copywriting and design to level up your ads
May 16, 2024 • 28min
Third Party Cookies are Going Away: What You Need to Know w/ Kevin McClary
PSA: Third party cookies are going away. Is it the end of the world? And how can you expect this change to impact your work as an industrial marketer? That’s what we’re here to unpack today with our guest, G76 senior performance marketer, Kevin McClary.
May 9, 2024 • 45min
Knowledge Extraction: SME Interviews w/ Allen Fennewald and James Boeckmann | Industrial Marketing Live
On today's IML, we’re joined by our own Senior Writer, Allen Fennewald, and Content Director, James Boeckmann, to talk about knowledge extraction. How do you get the most out of your SME Interviews?
May 2, 2024 • 39min
Paid Search vs. Paid Social: How They Work Together
Today, we’re talking about paid search vs paid social, and how these two channels ultimately work best together. Aren's here to outline exactly what each channel is best for, and how using them in harmony with one another unlocks stronger opportunities.
Apr 25, 2024 • 40min
Reporting WITHOUT a CRM with Moby Hayat | Industrial Marketing Live
Make data-driven marketing campaign decisions without CRM or MAP software. Our Gorilla 76 Thinker and Senior Strategist, Moby Hayat, is an expert on making the most of a limited tech stack. Moby demonstrates how to gain key insights with finite data resources.
Apr 18, 2024 • 47min
Classic and not-so-classic content frameworks w/ Grace Halverson and Rose Hansen
This week, we’re thinking more about how to package your positioning effectively. In other words, we’re talking content. We want to figure out exactly what makes good content sing, and how you can use classic or more novel frameworks to make that happen.
Apr 11, 2024 • 49min
What's Working for Industrial Startups w/ Julian Schaaf | Industrial Marketing Live
Today, we’re talking about what’s working for industrial startups and how it might work for you with the help of our guest Julian Schaaf, inventor of IML. Plus, we have a bonus special guest - G76 co-founder, Joe Sullivan, here to make a special announcement.
Apr 4, 2024 • 46min
Digging into Conversion Copy Tricks and LPs w/ Allen Fennewald
This week, we’re digging deep into the craft of conversion copywriting. We want to identify the tactics and tricks that really drive readers to take action. And we want to see what techniques science has to offer us. The goal here is to figure out exactly what kind of writing makes for a strong LP. Let’s get into it.
For more science-backed conversion tips (and TikToks!) from Allen, check out his LinkedIn: https://www.linkedin.com/in/allen-fennewald-b0256984/
Mar 28, 2024 • 45min
Landing Pages That Convert | Industrial Marketing Live
We’re talking about the big L-P! Landing Pages! Our thinking on how to structure and write landing pages has changed a bit over the past year, and we wanted to talk about it!
We’re joined by some G76 writers - Mary Tomlinson and Nihal Shetty.
