The Manufacturing Marketer Building Killer Product Pages w/ Mary Keough | Industrial Marketing Live
9 snips
Jul 25, 2024 Mary Keough dives into the complexities of industrial marketing, highlighting the importance of bridging communication gaps. She shares insights from a recent website project, focusing on how to optimize product pages effectively. Visual storytelling takes center stage, emphasizing the role of animations and videos. The discussion also covers tailored marketing strategies for different industries, stressing the significance of clear goals and customer needs. Ultimately, the conversation reveals how well-crafted product pages can drive engagement and conversion.
AI Snips
Chapters
Transcript
Episode notes
Conversion-Focused Product Pages
- Product pages should have a clear conversion goal (e.g., demo request, newsletter signup).
- This makes them "killer" pages by driving specific actions.
Tailoring Pages to Buyer Journey
- Consider the customer's buying journey stage when designing product pages.
- Address pain points directly for unaware customers, offering solutions and workflows.
Preparation is Key
- Prepare extensively before writing product page copy.
- Conduct thorough customer research, including sales call listening and team interviews.