The Manufacturing Marketer

Today, we have AI and SEO researcher Dale Bertrand to talk to us about how to level up your SEO game in the AI age. Dale is the founder and CEO of Fire & Spark, which helps people transform their SEO content into high-ROI assets.

You may have caught Mary Keough during her recent appearance on Industrial Marketing Live. And today, she’s back on the podcast to talk more about leveling up your product pages. To help us get more tactical, we’ve also brought Allen Fennewald back on to talk more about the copy that really brings these pages to life.

Mary Keough dives into the complexities of industrial marketing, highlighting the importance of bridging communication gaps. She shares insights from a recent website project, focusing on how to optimize product pages effectively. Visual storytelling takes center stage, emphasizing the role of animations and videos. The discussion also covers tailored marketing strategies for different industries, stressing the significance of clear goals and customer needs. Ultimately, the conversation reveals how well-crafted product pages can drive engagement and conversion.

We’re talking trade shows, folks! How do you make your booth more engaging so you can draw in more visitors? But how do you balance flashy gimmicks that get people in the booth with true value adds and education? Trade show pro, Emily Ting, is here to talk shop.

Today, we’re joined by a very special guest - Brendon Forrest! You probably remember Brendon from The Manufacturing Marketer and Industrial Marketing Live. He’s a senior strategist here at Gorilla 76, but he’s also in the military and is currently on leave serving our country. Brendon is keeping his marketing skills sharp though! He’s been doing some “side hustles” in his free time while deployed. That’s our topic for today! Whether you’re volunteering, freelancing, or building your own personal brand - how can marketing side hustles help you excel in your career? Resources from Brendon: Podcasts: Perpetual Traffic: https://perpetualtraffic.com/ April Dunford: https://www.positioning.show/ Purposeful Marketing Podcast: https://podcasts.apple.com/us/podcast/the-purposeful-marketing-podcast/id1633312083 Youtube: Aaron Young: https://www.youtube.com/c/AaronYoungGoogleAds Wes McDowell: https://www.youtube.com/channel/UCMq1R1LgS04lIKdpLh_OS1w

Today, we’re joined by Gorilla’s Digital Creative Director, Randall Zaitz, to talk about a topic fresh on everyone’s minds - AI. More specifically, how AI is being used in design and creative content. What’s working? What’s not? What should marketers know before using these tools?

Today, we’re joined by a special guest, Sami Birch, to talk about career growth for marketers. Sami has had a few different roles within industrial marketing (and outside of it) from designer, to CRM admin, to project manager. Now, Sami is the Director of Marketing and Communications for Mission Design & Automation.

You might’ve caught our Industrial Marketing Live with Jenny Wang and Allen Fennewald a few weeks ago. And this week, they’re joining us again on the pod to get deeper into the weeds on paid social creative. We’ll get into some more principles for effective paid social content. Let’s dive in.

Today, we’re joined by special guest Todd Imming, Chief Marketing Officer of The Korte Company, and he’s here to talk about how to stay true to your brand while working with agencies.

This week, we’re talking all things branding and rebranding. What makes it important for industrial companies? How should marketers start thinking about it? And what does the future of branding in the industrial space look like? Here to help us map out the territory is a special guest, Paul Kiesche from Aviate Creative.