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The Manufacturing Marketer

The Magic of the Mid-Sized Trade Show w/ Andrew LeGrand | IMC Live

Nov 28, 2024
39:43
A lot of us have heard about the big manufacturing trade shows like The International Manufacturing Technology Show and FABTECH. Those big trade shows can provide a lot of opportunities. But for many of us, a smaller mid-sized trade show could offer higher quality opportunities, if you do it right. As we know when it comes to high-quality leads, sometimes you can do a lot with a little. So, to help us better understand the magic of the mid-sized tradeshow, we’re happy to be joined by Andrew LeGrand, industrial marketer at the Missouri Association of Manufacturers, aka MAM.

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