The Manufacturing Marketer
Gorilla 76
The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren.
Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.
Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.
Episodes
Mentioned books
Oct 24, 2024 • 38min
Clicks & Tricks: Designing Spellbinding Creative w/ TJ Sheridan | IMC Live
Sometimes design creative has to get a little more creative. If you don’t have an ideal set of design assets, how do you build compelling design creative?
Today, we’re joined by our own Marketing Designer TJ Sheridan to talk about how to use the resources at your disposal to make unique ads and overcome design barriers.
Oct 17, 2024 • 26min
Talking Shop: Ambiguity Aversion w/ Allen Fennewald
Today, we’re drawing on Allen’s study of conversion writing techniques to get to the root of what he and others have called ambiguity aversion, as well as some other psychological phenomena that can really help elevate your messaging. Let’s dig in.
Oct 10, 2024 • 44min
The Evolution of Google Ads Keyword Strategy | IMC Live
Today, dear industrial marketers, we’re talking about… G-g-g-Goooogllleee. From the changes that have been happening on the pay-per-click platform to how we’ve been modifying our own tactics, Google Ads has kept us on our toes!
Joining Allen and Peyton to hash through it all, we’ve got our own Senior Performance Marketer Kevin McClary and Performance Marketer Nick Robinson.
Oct 3, 2024 • 27min
Building Your 2025 Marketing Plan w/ Katie Klaus
You may have caught our episode with Katie Klaus from Broaster Company about planning your 2025 marketing budget. A lot of that conversation tied back to the importance of knowing your company goals and budgeting for the marketing activities that are most going to help you achieve those goals. Sounds a lot like making a marketing plan, right?
That’s exactly why we asked Katie back on the show to talk more in depth about creating a marketing plan from a strategic perspective.
Sep 26, 2024 • 40min
Sales Enablement w/ Luke Wittenbraker | IMC Live
It’s the age old question: “How can sales and marketing work better together?” Particularly when it comes to sales enablement. Marketing doesn’t want to be a brochure-making factory, and sales doesn’t want to be left high and dry without the materials they need. Where’s the balance?
Today, we’re joined by a special guest with a unique perspective, Luke Wittenbraker, marketing and sales director at Mactech, to talk about how to better enable your sales team.
Sep 19, 2024 • 29min
Talking About Attribution
Today, we’re tackling an issue that has surely been a source of frustration for anyone that’s run paid digital advertising - attribution. All the data available in digital channels can lead us to believe that attribution should be easy. But behavior online and the impact of paid channels is much more complex than click and convert. So how do you talk about this with leadership and show the impact of paid channels? That’s what we’re here to talk about.
Sep 12, 2024 • 43min
Planning Your 2025 Marketing Budget w/ Katie Klaus | Industrial Marketing Live
Today, we’re joined by our own Katie Klaus from Broaster Company to talk about planning your 2025 marketing budget. Listen in to see how you can start your 2025 off right.
Aug 29, 2024 • 34min
Media Training 101 w/ Brianna Henderson
Developing your company leadership into compelling thought leaders in the industrial space? Depending on your leadership, that could be a tall order. But with the help of our guest, Brianna Langely Henderson from Bailey International, we’ll be unpacking all things media — from establishing relationships with journalists to coaching your leadership on handling tough questions.
Aug 22, 2024 • 43min
Managing a Better Website Lead Handoff w/ Grace Wright | Industrial Marketing Live
If you want to run a revenue focused marketing program, you want to make sure your leads actually get quoted and worked by your sales team. That can’t happen if your lead hand off process is messy or confusing.
In this episode, we’re joined by Gorilla 76 Strategy Director, Grace Wright, to talk about managing better website lead handoffs.
Aug 15, 2024 • 39min
Your SEO Content Playbook w/ Dale Bertrand
If you tuned in to last week’s episode, you’ll remember our guest, CEO of Fire and Spark, Dale Bertrand. We talked about how AI is changing the SEO game for industrial marketers. Google’s introduction of AI summaries is certainly going to have an impact in 2025 and beyond, and in this episode we’re getting tactical about how you can adapt your content playbook to make the most of AI overviews.
