The Manufacturing Marketer

Aren and Nihal talk through lessons learned in 2024 and how they're planning on approaching industrial marketing in 2025.

It’s tradition. For 3 years running now we’ve saved the final show of the year to bring a big ol’ troop of Gorillas together for a special Ask Me Anything episode.

Today, we’re joined by Randall Zaitz, Digital Creative Director at Gorilla 76, and Rui Huang, Lead Developer here at Gorilla, to talk about the move toward block-based websites in Wordpress. Why are people getting excited about it? And what does it mean for the future of your site?

Today, we’re talking about how to make an impact with marketing at a global company. So, to help us solve this puzzle we’re welcoming Karlaa Gregory and Brittany McCall from Sumitomo Drive Technologies.

With Thanksgiving cutting into our normal recording schedule, we thought we'd provide you all with a replay of an IMC Live episode from 2023. We are going to be talking about the creme de le creme of marketing: social proof. Peyton, Brendon and Allen get together to talk about why social proof is powerful in the framework of demand gen, and how it can be done right.

A lot of us have heard about the big manufacturing trade shows like The International Manufacturing Technology Show and FABTECH. Those big trade shows can provide a lot of opportunities. But for many of us, a smaller mid-sized trade show could offer higher quality opportunities, if you do it right. As we know when it comes to high-quality leads, sometimes you can do a lot with a little. So, to help us better understand the magic of the mid-sized tradeshow, we’re happy to be joined by Andrew LeGrand, industrial marketer at the Missouri Association of Manufacturers, aka MAM.

Today, we’re joined by our marketing designer TJ Sheridan to talk about how to build a strong visual brand as a marketing team without a full time designer. Branding can feel pretty daunting. What elements make up a strong visual brand? How do you know if you need to update your branding or not? What can you do yourself and what should you try to outsource?

Today, we’re tackling a topic that comes up in industrial marketing a lot: How do I get my SMEs to post more on LinkedIn and become industry thought leaders? Harnessing the power of organic LinkedIn from individual profiles has a lot of opportunity. After all, people want to follow people, not companies - and we know this can have a major impact on business results. We’re joined by Rich Ward of Acromat to share his story of building an organic, thought leadership-based strategy on LinkedIn - including results!

We’ve brought Rich Ward, Marketing Manager at AcroMat, on to talk all things Reddit. He’s been using the platform to help his company bring in new leads and up their marketing game, and he’s been kind enough to share what he’s learned with us today. Let’s get into it.

You know them, you sometimes love them – they’re emails. Aren and Nihal dig into what makes for compelling emails that can snag you conversions. And talk about how we approach email here at Gorilla 76.