The Manufacturing Marketer

On this week’s IMC Live, we talk about marketing by and for engineers with Mike Hill, General Manager and Product Development Expert at Big Rocks Engineering.

Brendon and Peyton dive back into leveraging gated pricing content as a call-to-action – and if we even should – with Dale "The Pricing Guy" Underwood of SafePrice.io. Revisit part one of Dale's conversation on IMC Live by listening to the previous episode here in your podcast player or watching the screen-share version on YouTube: https://youtu.be/TpwIDizrVkE

Dale Underwood joins Industrial Marketing Collective: Live to talk about his concept of pricing curiosity -- and exactly how it can drive conversions.

You may have caught our IMC Live episode with James Boeckmann, Content Director here at Gorilla and a dear friend. He talked about longform content for short attention spans, and it turned into a conversation that kind of led into some of the ways our thinking on content has evolved over time. Time to dig deeper.

We’re joined by Gorilla 76 Content Director James Boeckmann to talk us through longform content's role in marketing.

Industrial Marketing Summit organizer and Gorilla 76 Marketing Director, Peyton Warren, sits down with Aren to discuss favorite moments and takeaways from the Industrial Marketing Summit in Austin this past February.

Today we’ve got Grace Halverson, Senior Writer here at Gorilla 76 and a clean up expert – which is great because we’re talking about the trendy topic of Spring Cleaning marketing edition: refreshing content, cleaning up your CRM, and focusing on tactics with impact.

Allen Fennewald from Gorilla 76 asks questions from the floor of MAMstrong to talk all things trade show with marketers.

This week we’re joined by content creating maverick, Jordan Yates, to talk about not the marketing, but the marketer. We all want to advance our careers – obviously you are here listening to this – but we don’t often talk about what that advancement truly looks like. So enter Jordan! She’s a Technical Solutions Manager at Noble Corporation and the creator of Jordan Yates Marketing, where she leverages her engineering background helping industrial businesses to create fun and relatable technical content, train their teams on how to use LinkedIn effectively, and manage their Business LinkedIn profiles. Oh and she has a YouTube channel and a podcast. So you could say she keeps a little busy.

This week we’re joined by Schuyler Van Sickle, a serial entrepreneur and the Founder & CEO of 3MERA, a company dedicated to empowering US manufacturers through quote un-quote “digital transformation” – Digital Transformation sure is a buzzword lately isn’t it folks?! We’ll we’re excited to unpack it with Schuyler!