The Manufacturing Marketer

Today we’ve got Grace Halverson, Senior Writer here at Gorilla 76 and a clean up expert – which is great because we’re talking about the trendy topic of Spring Cleaning marketing edition: refreshing content, cleaning up your CRM, and focusing on tactics with impact.

Allen Fennewald from Gorilla 76 asks questions from the floor of MAMstrong to talk all things trade show with marketers.

This week we’re joined by content creating maverick, Jordan Yates, to talk about not the marketing, but the marketer. We all want to advance our careers – obviously you are here listening to this – but we don’t often talk about what that advancement truly looks like. So enter Jordan! She’s a Technical Solutions Manager at Noble Corporation and the creator of Jordan Yates Marketing, where she leverages her engineering background helping industrial businesses to create fun and relatable technical content, train their teams on how to use LinkedIn effectively, and manage their Business LinkedIn profiles. Oh and she has a YouTube channel and a podcast. So you could say she keeps a little busy.

This week we’re joined by Schuyler Van Sickle, a serial entrepreneur and the Founder & CEO of 3MERA, a company dedicated to empowering US manufacturers through quote un-quote “digital transformation” – Digital Transformation sure is a buzzword lately isn’t it folks?! We’ll we’re excited to unpack it with Schuyler!

Today, we’re joined by David Peterson, Director of Engineering Content at Control.com, which is the largest online community of Automation & Control Engineers. Control.com, a community from EETech, is also a sponsor for the Industrial Marketing Summit, so we’re super excited to talk with them today and see them down in Austin next week! David has done a lot of research on what engineers read/don’t read, how to best convey information to them and what their preferred sources of critical information are. We’re going to dig into how you can tailor your messaging to engineers so it lines up with what they want (and need) to hear.

This week’s topic is about what sometimes feels like speaking a foreign language: Creating technical content with the help of engineers. We’ve got two experts joining us to translate. TREW Marketing Senior Content Strategist Jamie Tokarz and Sr. Brand and Content Strategist Morgan Norris.

Today, we’re talking about how to audit your current marketing activities. Is it worth it to continue doing them in 2025? If not, how do you justify that to leadership? Especially if it’s something “we’ve always done." We’re going to talk through a framework for assessing your current marketing mix with a mix of qualitative and quantitative factors to consider.

Today, we’re going to dig a little deeper into the conversation about emails we had last week, on Industrial Marketing Collective: Live. We’re going to get a little bit more tactical here. What goes into a good-looking email that gets clicks? Should you use a template, or plain text? And how should you handle your marketing email workflow? We’ve brought TJ Sheridan, designer here at Gorilla, to join the conversation.

Email nurture campaigns are critical for keeping your brand top-of-mind with your audience, delivering personalized content that resonates, and establishing trust by sharing value-driven insights. Whether you’re nurturing leads, strengthening relationships with existing customers, or positioning your company as an industry leader, email offers an opportunity to connect on a deeper level. Today, we’ll explore the why and how behind successful nurture campaigns, from audience segmentation and content strategies to measuring ROI and keeping your emails engaging.

Aren and Nihal talk through lessons learned in 2024 and how they're planning on approaching industrial marketing in 2025.