https://youtu.be/QrX7AdhN6FsHello listeners and thank you for tuning in to eCom Pulse! Our host Eitan Koter sat with Carol Spieckerman, President of Spieckerman Retail, an advisor to a diverse range of retail stakeholders in the B2B space.Carol is renowned for her expertise in accelerating thought leadership and business development through her unique five-point methodology, impactful workshops, and insightful masterclasses.In this episode, Carol shares her career journey from her early days traveling across Texas and Oklahoma, working with specialty stores, to becoming a sought-after advisor for major retailers and brands.She discusses the importance of thought leadership, the shift from traditional retail to platform-based business models, and the crucial role of diversification in the retail industry.Carol also highlights the significance of integrating technology with human touch in retail, the evolving landscape of retail media, and the critical balance between focusing on core strengths and diversifying to stay competitive.Don't miss this episode on how to position your business for success in today's rapidly changing retail environment.Enjoy the show!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Carol Spieckerman, President of Spieckerman RetailLinkedIn: https://www.linkedin.com/in/carolspieckerman/Spieckerman Retail - https://spieckermanretail.com/Takeaways:In-person events are important for building relationships and creating a sense of human connection in the retail industry.Retailers need to rethink, reframe, and retell their positioning to align with what matters in the industry.Diversification is crucial for retailers to stay competitive and navigate challenges.Technology plays a key role in driving innovation and enabling retailers to adapt quickly.Balancing focus on core capabilities and exploring new opportunities is essential for long-term success.Chapters:00:00 The Importance of In-Person Events and Human Connection02:51 Accelerating Thought Leadership and Business Development08:24 Rethinking, Reframing, and Retelling: Positioning in Retail25:40 Embracing Technology for Innovation and Adaptation

https://youtu.be/Xm-1n3tA1o0Hello listeners! Today, our host Eitan Koter interviewed Mike Newton, a seasoned expert in influencer marketing.Mike has been in the industry since 2016, with notable experience working with Kobe Bryant for Lenovo Smartphones and playing a pivotal role at Discord, where he expanded their partner program significantly.Mike shares his wealth of knowledge on influencer marketing strategies, emphasizing the importance of both qualitative and quantitative analysis when selecting influencers.He discusses how brands can leverage influencers effectively, whether through brand sponsorships or product seeding strategies. Mike also provides practical tips on reaching out to influencers, creating compelling content, and measuring the success of campaigns.Additionally, Mike sheds light on common myths about influencer marketing, the importance of understanding platform culture, and the potential of live shopping events.This episode is packed with actionable advice for brands looking to navigate the complex world of influencer marketing. Don’t miss out on Mike’s unique perspectives and practical strategies to elevate your brand’s presence and conversion rates.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Mike Newton, Influencer Marketing SpecialistLinkedIn: https://www.linkedin.com/in/mikenewt/Takeaways:Influencer marketing can be a great launch strategy for brands with a strong community component around their product or brand.The selection of influencers should consider content performance, audience demographics, and engagement, rather than just follower counts.Seeding and gifting strategies are effective for engaging with influencers, and the conversion rate depends on the fit between the brand and the influencer.Approaching celebrities for influencer marketing requires a high level of sophistication and planning, and it's important to consider influencers who are influential in the community.Understanding the community and the audience is crucial for successful influencer marketing campaigns. Influencer marketing is diverse and can cater to various niches and interests on the internet.Measuring the success of influencer marketing campaigns requires a broad approach, considering direct attribution, brand lift, and cost efficiencies.Chapters:00:00 Understanding the Community and the Audience22:28 Exploring the Vastness of Influencer Marketing23:13 Crafting Content for Conversion28:01 Measuring Success in Influencer Marketing34:15 Selecting Platforms for Influencer Marketing38:05 In-House Influencer Marketing Training and Consultation

https://youtu.be/9-WFP95QV8EWelcome to another episode of the 'eCom Pulse' podcast. Today, we have Erez Sages, the CEO and Co-founder of iBundle, joining us.Erez and his team have transformed the shipping landscape for e-commerce businesses, particularly in the D2C sector. iBundle offers a unique shipping method that consolidates shipments, ensuring cost-effective and efficient delivery across multiple international corridors.In this episode, Erez shares the story behind iBundle's inception and how they identified a significant pain point in e-commerce logistics.He discusses the core elements that set iBundle apart, such as automation, competitive pricing, and their innovative approach to bundling shipments.Erez also provides valuable insights into the challenges of cross-border shipping, the importance of technology in logistics, and how e-commerce businesses can optimize their shipping strategies to meet customer expectations.Tune in to learn about the cutting-edge solutions iBundle offers and gain practical advice on navigating the complexities of e-commerce logistics.Enjoy the episode!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Erez Sages, the CEO and Co-founder of iBundleLinkedIn: https://www.linkedin.com/in/erez-sages-358642b7/Wix - http://ibundle.net/Takeaways:iBundle's unique approach to shipping and logistics involves leveraging technology and deep expertise in e-commerce and shipping.E-commerce businesses prioritize automation, pricing, and a mix of shipping options to meet customer expectations and manage costs.The shift towards direct-to-consumer and D2C cross-border shipping is driving the need for innovative shipping solutions and logistics expertise.The future of logistics and shipping solutions involves a tech-oriented approach, leveraging AI, and adapting to market trends and customer expectations.Chapters:00:00 Introduction and Background03:02 iBundle's Unique Approach to Shipping and Logistics07:16 E-commerce Challenges and Shipping Criteria13:06 Customer Journey and Localization Services16:13 Market Trends and Decision-Making in Logistics25:13 Expertise and Advice for Logistics Professionals

https://youtu.be/MvT1zBzmFHwValentin Radu, the founder of OmniConvert, shares his expertise on how brands and retailers can increase their Customer Lifetime Value, Conversion Rates and profitability.Valentin shares his journey from struggling with profitability in his early ventures to discovering the crucial role of CLV in business success. We discusses the direct connection between lifetime value and profitability, emphasizing the importance of measuring and improving customer retention. Valentin also highlights key methodologies and actionable steps for businesses to optimize their CLV, such as segmenting customers, gathering feedback, and experimenting with new strategies.Listeners will gain a deeper understanding of the importance of customer-centric approaches in e-commerce, the challenges companies face in shifting their focus from acquisition to retention, and practical advice for improving customer value and driving sustainable growth.I'm really excited to bring you this conversation with valentin, I'm sure you'll learn a lot from him and that this conversation will be both engaging and informative.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Valentin Radu, founder and CEO of OmniConvert.LinkedIn: https://www.linkedin.com/in/valentinradu/Omniconvert - https://www.omniconvert.com/The CLV revolution book - https://www.amazon.com/CLV-Revolution-Transform-Ecommerce-Optimization-ebook/dp/B0CJC7FKC5Takeaways:Customer lifetime value (CLV) is directly connected to profitability, as being profitable for each customer is essential for overall profitability.Customer retention is crucial and can be improved by fulfilling promises, selling valuable products, and providing an outstanding customer experience.Customer value optimization (CVO) is a conscious process that focuses on increasing CLV through lead indicators and experimentation.Lead indicators, such as the number of experiments per month and the number of campaigns, help prioritize actions to improve CLV.Understanding customer needs and focusing on solving their problems is key to successful sales and business growth.Chapters:00:00 Introduction and Background02:37 The Connection Between CLV and Profitability10:44 The Three Pillars of Customer Retention25:18 The Importance of Lead Indicators in Driving Growth32:13 Career Highlights and Lessons Learned36:44 The Power of Understanding Customer Needs in Sales

https://youtu.be/iwAQU-BxNU4On today's episode, our host, Eitan Koter, talks with Oren Inditzky, Wix's VP and General Manager of Online Stores. Oren has an extensive background in e-commerce, having previously worked with industry giants like Expedia, Dell, and Amazon.At Wix, Oren leads the charge in providing merchants with professional tools to establish, manage, and grow their e-commerce businesses.Oren shares the evolution of Wix's e-commerce platform, highlighting its versatility, ease of use, and extensive capabilities, including advanced drag-and-drop editing, seamless integration with various sales channels, and AI-powered tools for content creation and customer engagement.We discuss the importance of retention strategies in an era of increasing customer acquisition costs, as well as the potential of artificial intelligence and machine learning to shape the future of e-commerce.Stay tuned to learn about Wix's innovative solutions, the benefits of using Wix Studio for agencies, and Oren's perspective on the future of e-commerce technology.This episode offers essential advice and practical tips for merchants aiming to enhance their online presence and grow in today's competitive market.Let's start the show.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Oren Inditzky, Wix's VP and General Manager of Online Stores.LinkedIn: https://www.linkedin.com/in/oren-inditzky/Wix - https://www.wix.com/Takeaways:Wix's e-commerce platform offers versatility, ease of use, and cost-effectiveness for merchants.The platform includes an advanced drag-and-drop editor for storefront customization.Wix serves a wide range of merchants, from beginners to large-scale sellers and agencies.AI plays a significant role in e-commerce, enabling personalized experiences and improved customer retention.Retention and personalization are crucial for brands to succeed in the competitive e-commerce market.Chapters:00:00 Introduction and Role at Wix05:41 Directly Using Wix vs. Working with a Local Agency07:56 Tools Provided to Agencies with Wix Studio10:41 Integration and Customization Options25:10 Differentiation and Challenges for Brands28:05 Tips and Recommendations for Merchants

https://youtu.be/6wzNPvZekN0In this episode, our host Eitan Koter joined by Naama Manova-Twito, co-founder and CEO of MarkeTeam.ai, a groundbreaking company that has created the world's first fully autonomous AI marketing team. With over 24 years of experience in the marketing industry, Naama brings a deep understanding of the challenges and opportunities marketers face today. She explains how MarkeTeam.ai assigns a team of specialized AI agents to handle various marketing functions, including social media, SEO, and content creation, freeing up valuable time and resources for businesses.Naama discusses the strategic approach of MarkeTeam.ai, emphasizing the importance of balancing organic and paid media efforts. She highlights how their AI platform can quickly adapt to changing market conditions and provide tailored recommendations to optimize marketing budgets and achieve better results. We also explore the collaborative nature of their AI agents, which work together to generate creative solutions and drive performance.This episode offers a fascinating look at the future of marketing, showcasing how AI can transform the way businesses plan and execute their strategies. Join us now and discover how MarkeTeam.ai helps companies navigate the complex marketing landscape with cutting-edge technology.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Naama Manova-Twito, co-founder and CEO of MarkeTeam.aiLinkedIn: https://www.linkedin.com/in/naama-manova-twito-7b634b13/MarkeTeam.ai - https://www.marketeam.ai/Takeaways:Marketing .ai is a fully autonomous AI marketing team that helps marketers and small teams achieve big results with fewer resources.The platform connects to various data sources and uses a domain-specific foundation model to provide recommendations and strategies for different marketing channels.The AI agents in the platform work collaboratively with users, allowing for a multi-human, multi-agent chat experience.The platform is gradually releasing new agents and features, with the social media agent already available.Chapters:00:00 Introduction to Marketing .ai02:25 Collaborative AI Agents06:09 Data Sources and Decision-Making08:29 Budgeting and Resource Allocation10:47 Customizing Strategies and Recommendations12:26 User Experience and Engagement15:07 Building Trust and Empowering Users19:35 Integration of AI in Operations21:33 Rewarding Successful Implementation23:22 Training Models and Data Management25:20 Marketing Throughput and Content Strategy28:17 Balancing Focus and Diversification29:17 Rollout of New Agents and Features31:31 Challenges and Resilience32:25 Fun Fact: Baking to Destress

https://youtu.be/kWLu0uo3WgEIn this episode, out host Eitan Koter welcomes Sabina Campbell, Sr. Director SEO and E-commerce at Restaurant Supply, a leading online destination for commercial kitchen equipment and foodservice supplies. Sabina shares her extensive knowledge in technical SEO, content production, and customer acquisition strategies.During our conversation, Sabina explains the importance of a well-structured website, emphasizing the need for proper use of H1 to H6 tags, optimized meta titles, and descriptions. She discusses the significance of Google’s topical authority and EAT (Expertise, Authoritativeness, and Trustworthiness) in ranking well on search engines.Sabina also highlights the changing role of keywords, structured data, and the growing importance of Google Shopping. She provides insights on building trust, optimizing user experience, and the continuous nature of SEO efforts. Additionally, she touches on the impact of automation and AI tools in streamlining content creation and other processes.This episode offers valuable insights for both small and large businesses looking to enhance their online presence and improve their SEO strategies. Join us as we explore the world of SEO with Sabina Campbell.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Sachin Sabina Campbell, Sr. Director SEO and E-commerce at Restaurant SupplyLinkedIn: https://www.linkedin.com/in/digital-marketing-ai-seo/Restaurant Supply - https://www.restaurantsupply.com/Takeaways:Continuous optimization and automation are essential in SEO to stay ahead in the ever-changing landscape.Providing value to customers through informative and relevant content is crucial for SEO success.Building trust with customers is important, especially for small businesses in a competitive online market.Technology integration and process optimization are trends in the restaurant industry.Chapters:00:00 Introduction and Background03:02 Optimizing User Experience and Performance08:24 Structured Data and Schema11:55 Google Shopping and Trust13:36 Process Optimization in the Restaurant Industry21:44 Automation and Standardization25:30 Continuous Optimization and Automation29:55 Technology Integration in the Restaurant Industry33:00 Backlinks and Domain Authority

https://youtu.be/eIGdnieYM_sIn this episode, I welcome Sachin K. Bhargava, the Senior Director of Digital Products and e-commerce at John Hardy, a leading luxury jewelry brand. Sachin brings a wealth of experience from his roles at notable companies like Gilt Groupe, Mack Weldon, and Bespoke Post. He shares with us his journey in e-commerce, emphasizing the importance of creating exceptional customer experiences and the evolving KPIs in today's digital landscape.Sachin shares insights on the challenges of attribution in omnichannel marketing, the integration of AI tools for better decision-making, and the significance of retention strategies over acquisition in a competitive market.Additionally, Sachin offers valuable advice for entrepreneurs navigating the complexities of digital marketing and operations, highlighting the need for specialized expertise and the benefits of leveraging fractional work. We also learn about his unique background as a professional dancer and his entrepreneurial venture with Any Baby, a gender-neutral baby clothing line.Tune in to gain actionable tips on enhancing customer experiences, leveraging data, and balancing passion with career growth in the dynamic world of e-commerce.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Sachin K. Bhargava, the Senior Director of Digital Products and e-commerce at John HardyLinkedIn: https://www.linkedin.com/in/sachin-k-bhargava/Any Baby - https://anybaby.io/SKB Digital - https://www.skb.digital/Sachin's online course for entrepreneurs trying to scale an e-commerce brand -https://www.udemy.com/course/entrepreneurship-digital-strategy-academy/?referralCode=091CCA9766137BB8CE93 Takeaways:Providing a great customer experience is crucial for e-commerce success, and it should be tailored to the specific needs of each brand.Different businesses have different KPIs, and it's important to measure and optimize them based on the specific goals and context of the brand.AI can be a valuable tool in improving decision-making and optimizing marketing efforts, but it should be used in conjunction with human expertise.Attribution in an omnichannel environment is challenging, and better technology solutions are needed to track and understand customer journeys.Entrepreneurs face challenges in acquiring the necessary expertise and resources to run a successful business, and leveraging fractional work can be a cost-effective solution.Experimentation, data analysis, and iteration are key to finding effective marketing tactics and optimizing performance.Chapters:00:00 Introduction and Background02:00 Delivering a Great Customer Experience05:14 The Role of AI in Decision-Making10:14 Challenges of Attribution in an Omnichannel Environment16:09 Overcoming Challenges as an Entrepreneur

https://youtu.be/FeMSQth9NwMToday I'm talking with Josh Piepmeier, a prominent SEO expert and the founder of Meriwether, a successful SEO agency.Josh's journey from engineering to becoming an SEO specialist is both remarkable and educational. He combines his technical expertise with a passion for content marketing to help e-commerce brands achieve top rankings and significant revenue growth.In this episode, Josh unpacks the current trends in SEO, including Google's transition to an answers platform and what this means for businesses today. He shares his innovative approach to content marketing, emphasizing the importance of creating authority through valuable content and strategic collection pages. Josh also explores the critical connection between SEO and paid advertising, highlighting how brands can use SEO to capture the demand generated by their ads effectively.Join us as Josh offers practical advice on mastering SEO, leveraging topical authority, and integrating SEO with your broader marketing strategy to drive success. This episode is a must-listen for anyone looking to stay ahead in the ever-changing digital marketing landscape. Enjoy!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Josh Piepmeier, founder of MeriwetherLinkedIn: https://www.linkedin.com/in/joshpiepmeier/TakeawaysSEO is evolving, with Google transitioning from a search platform to an answers platform.E-commerce stores and direct-to-consumer brands are becoming more prominent in search results.Creating content that combines best of list posts with an interactive shopping experience can be a successful SEO strategy.Online communities and platforms like TikTok and YouTube are influencing consumer research and purchase decisions.Google's search results are in a transition phase, and there may be volatility and fluctuations in rankings.Google is trying to compete with Amazon in terms of the shopping experience.Intent-based searches and the need for unbiased opinions are driving the importance of content marketing.Having a laser focus on SEO expertise is crucial for success in competitive industries.The secret sauce of SEO strategy lies in creating content that meets user intent and promotes products in a balanced way. Creating high-quality, authoritative content can significantly impact SEO rankings.Topical authority, becoming a subject matter expert in a specific topic, can boost SEO rankings.Capturing demand generated by paid ads through SEO is crucial for maximizing ROI.Chapters:00:00 Introduction and Small Talk01:08 The Evolution of SEO: From Search Platform to Answers Platform05:08 The Rise of E-commerce Stores in Search Results09:28 The Importance of Content Marketing and Unbiased Opinions12:19 The Influence of Online Communities on Consumer Research14:37 Google's Transition Phase and Volatility in Rankings16:13 Google's Competition with Amazon in the Shopping Experience20:16 The Secret Sauce of SEO Strategy: Meeting User Intent and Promoting Products20:54 The Impact of Content Marketing on SEO Rankings24:18 The Power of Topical Authority in SEO28:47 The Connection Between SEO and Paid Ads37:18 Investing in SEO During the Paradigm Shift

https://youtu.be/0b5b0fB0F1sWelcome listeners! I'm so excited to introduce my guest on today's episode, Lisa Scheps, Vice President at L'Oréal, where she oversees Lancome.com in the US. Lisa is a seasoned professional with a rich background in both brick-and-mortar and digital retail, having started her career in store retail before transitioning to e-commerce. She brings a wealth of knowledge and insight into the ever-evolving beauty industry.In this episode, Lisa shares her unique perspective on the shift of power from retailers to brands and now to consumers, highlighting how the rise of social media and platforms like TikTok have transformed consumer behavior. We discuss the importance of maintaining a strong brand presence across multiple channels, from the traditional beauty counter to online platforms, ensuring that consumers have a seamless and educational shopping experience.We also dive into the challenges and opportunities presented by digital transformation, the evolving role of AI in marketing, and the impact of customer-centric strategies on business success. Lisa's passion for mentorship and helping the next generation of professionals shines through, as she shares her experiences and advice for navigating the landscape of retail and e-commerce.Stay tuned for a compelling conversation filled with valuable takeaways and actionable insights from Lisa Scheps. Enjoy the episode!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Lisa Scheps, Vice President at L'OréalLinkedIn: https://www.linkedin.com/in/lisa-a-scheps-mba-ab0003a/Takeaways:The beauty industry has seen a shift in power from retailers to brands and now to consumers, who dictate what they want, how they want it, and when they want it.Digital transformation is a complex process that requires a customer-centric approach and a deep understanding of consumer trends and behaviors.Email marketing is evolving, with declining open rates but strong click-through rates. Social listening and surveying customers are important tools for understanding consumer preferences.Lisa is passionate about mentorship and helping young professionals navigate their careers. She also has a personal interest in jewelry design.Being adaptable and open to change is crucial in the ever-evolving world of retail and marketing.Chapters:00:00 Introduction and Quick Overview03:05 The Shift in Power in the Beauty Industry06:14 Digital Transformation in the Beauty Industry09:03 The Changing Dynamics of Email Marketing and Social Listening23:44 The Challenges of Targeting Different Generations26:21 Targeting Gen X Plus and the Future of Work28:38 Passion for Mentorship and Jewelry Design30:37 Closing Thoughts and Optimism for the Future