Mastering eCommerce Marketing 123. Scaling eCommerce Fulfillment with Dani Mechlowitz
Welcome back to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Dani Mechlowitz, the Founder & Managing Director at Delta Fulfillment, a UK-based company that specializes in eCommerce fulfillment. Dani's been leading Delta Fulfillment for the past seven years, and he shares a lot of interesting experiences from his journey of growing the business from a small operation into a trusted partner for brands across multiple sectors.
In this episode, Dani talks about what it takes to run a successful 3PL (third-party logistics) company, the importance of building strong relationships with brands, and the challenges that come with handling eCommerce fulfillment and omnichannel operations. He also highlights the need for flexibility in a business like his, where they manage both direct-to-consumer orders and large B2B shipments.
One of the key takeaways from this conversation is how Delta Fulfillment is embracing new trends like subscription services and omnichannel strategies to stay competitive. Dani also touches on how they’re helping brands with TikTok integration, offering behind-the-scenes content and even live sessions from their warehouse to connect with customers in fresh ways.
Whether you’re interested in logistics, eCommerce growth, or finding the right fulfillment partner, Dani’s experiences offer some real lessons for anyone navigating the fast-paced world of eCommerce. Let's get into it!
Website: https://www.vimmi.net
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Guest: Dani Mechlowitz, Founder & Managing Director at Delta Fulfillment
LinkedIn: https://www.linkedin.com/in/danimechlowitz/
Delta Fulfilment: https://deltafulfilment.co.uk/
Watch the full Youtube video here:
https://youtu.be/r1bi-22kMx0
Takeaways:
- Partnerships are crucial in the fulfillment industry, as brands rely on fulfillment centers to pick, pack, and ship their products accurately and on time.
- Key metrics for fulfillment include on-time dispatch and order accuracy, which are essential for providing high-quality service to customers.
- Technology and software tools, such as WMS and integrations with shopping channels, play a vital role in streamlining the fulfillment process and providing transparency to customers.
- Sustainability is a growing focus in the industry, with brands seeking to reduce plastic usage and make their supply chains more environmentally friendly.
- Cross-border e-commerce can be effectively managed from a single warehouse, as long as core details are captured correctly and the right carriers and processes are in place.
- Marketing strategies for fulfillment companies can include organic content on platforms like LinkedIn and leveraging the growing trend of TikTok for brand exposure.
- Open communication and a strong relationship with a 3PL are essential for success in the fulfillment industry.
Chapters:
00:00 Introduction and Overview
03:08 Partnerships in Fulfillment
12:02 Key Metrics for High-Quality Fulfillment
18:23 The Role of Technology in Fulfillment
23:59 TikTok and Marketing Strategies
26:36 Cross-Border E-Commerce and Sustainability
32:45 Building Strong Relationships with 3PLs