Mastering eCommerce Marketing

Host Eitan Koter welcomes Matthew Stafford, the driving force behind Build Grow Scale. Matthew has spent decades helping e-commerce businesses not just grow, but thrive.He points out that increasing traffic isn't always the solution; improving conversion is. Matthew shares insights into optimizing your website by understanding customer behavior and simplifying the user experience.The discussion includes starting with one effective marketing channel, the role of AI in business, and the value of honest customer feedback.Whether you're starting out or aiming to scale, Matthew's approach provides clear, actionable steps to enhance your e-commerce strategy.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Matthew Stafford, Co-Founder, CMO at Stack InfluenceMatthew Stafford’s LinkedIn | Stack InfluenceTakeaways:Radical authenticity fosters deeper connections in business.E-commerce profitability hinges on conversion rates.Data-driven decisions lead to better optimization outcomes.Simplicity in design enhances user experience and sales.Email marketing is crucial for customer retention.Understanding customer sentiment is key to optimization.AI tools can enhance efficiency and conversion rates.Nurturing customer relationships is essential for long-term success.Market research helps identify the right channels for marketing.Agencies must adapt to the evolving landscape of AI tools.Chapters:00:00 Introduction to E-commerce Optimization03:03 The Importance of Authenticity in Business06:01 Understanding E-commerce Profitability09:00 Data-Driven Decision Making12:07 Profit First Strategies for E-commerce14:55 Simplicity in E-commerce18:02 Building Customer Relationships21:02 Market Research and Customer Insights23:56 The Role of AI in E-commerce26:59 Future Trends in E-commerce29:54 Conclusion and Final Thoughts

On today’s episode, Eitan Koter sits down with Dave Behar, founder and CEO of ION.Dave has spent years building brands, launching companies, and helping others grow. He was part of the original Hotmail team, helped take it to millions of users, and worked with big names like Adidas, Powerbar, and the Pac-12. Now at ION, he’s helping companies get their content out through hyper-local and digital distribution.In this conversation, Dave explains why having a strong brand is still at the core of growth, even with all the new tech tools. It’s not just about getting attention but about building trust and giving customers a reason to stick around.They talk about how short-form content can turn quick attention into real action, why it’s smart to give your customers choices instead of just one offer, and how founders should build room to adjust as they go.Dave also shares stories from the early Hotmail days, how sports partnerships helped grow their user base, and why having fun in business matters more than people think.If you’re a founder, marketer, or anyone building something right now, this one’s for you. You’ll walk away with simple ideas you can actually apply.Let’s get into it.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Dave Behar, Founder, CEO & Chief Executive Athlete at ION NetworkDave Behar’s LinkedIn | ION NetworkWatch the full Youtube video here:https://youtu.be/BnbQucQI2_sTakeaways:Collaboration is key to achieving business success.The concept of 'chief executive athletes' emphasizes a winning mindset.Digital tools are leveling the marketing playing field.Short-form content is more effective for conversions.Influencer marketing can significantly boost brand loyalty.The Hotmail experience taught valuable lessons in brand building.Understanding your audience is crucial for product success.Versioning and pivoting are essential in product development.Building a strong brand identity is vital for sustainability.Having fun in the process is important for long-term success.Chapters:00:00 Introduction to Dave Behar and His Philosophy03:05 The Concept of Chief Executive Athletes05:58 Brand Activation and Marketing Evolution09:04 ION Network and Distribution Strategies11:56 Media Properties and Conversion Strategies14:48 Influencer Marketing and Brand Loyalty17:58 The Hotmail Experience and Lessons Learned20:58 Advice for Founders and Entrepreneurs

Welcome back to Mastering eCommerce Marketing with your host, Eitan Koter.Today’s guest is Satej Sirur. He’s the co-founder and CEO of Rocketium, a company helping brands simplify the messy world of creative production using AI and automation.We get into the real problems teams face when creating content at scale. Think hundreds of ad versions, across different platforms, with different formats, languages, and rules. Satej explains how Rocketium helps companies handle all of that, from building the creative itself, to approvals, compliance checks, and even pulling data to see what’s actually working.One big topic here is how brands often misunderstand AI. Satej breaks down why AI isn’t just about generating content with a simple prompt. There’s a full creative workflow behind the scenes, and plenty of room for mistakes if you don’t approach it the right way.Eitan and Satej also talk about leadership, especially in tech. Satej shares how his approach shifted from top-down decisions to giving his team the freedom and context they need to innovate on their own.If you’re leading a marketing team, working with creative production, or trying to figure out how to actually use AI without getting lost in the buzz, this episode’s for you.Let’s get into it.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Satej Sirur, Founder and CEO at RocketiumSatej Sirur’s LinkedIn | RocketiumWatch the full Youtube video here:https://youtu.be/8OOZ7kky5JcTakeaways:Mindfulness enhances our understanding of our actions and feelings.Evolution is a natural process that leads to personal growth.Happiness is achievable in today's world despite its challenges.Big goals should not overshadow the importance of the present.Roketium evolved from a game platform to a creative production tool.Understanding customer needs is crucial for product development.AI can automate many aspects of creative production.Analytics should inform creative decisions and campaign strategies.Leadership should empower teams rather than impose top-down directives.Focusing on real pain points leads to meaningful solutions.Chapters:00:00 Introduction to Satej Sivu and Roketium03:08 Mindfulness, Evolution, and Happiness06:09 The Birth of Roketium: From Games to Creative Production09:00 Understanding Customer Needs and Challenges11:51 Growth Strategy: Targeting Enterprises15:03 The Role of AI in Creative Production18:13 Analytics and Insights: Deconstructing Campaigns20:59 Navigating Marketing Complexity Across Platforms23:52 Leadership and Innovation Without Burnout27:11 Advice for Founders: Focus on Real Pain Points28:59 Conclusion and Future Outlook

Today, Eitan Koter sits down with William Gasner, CMO and co-founder of Stack Influence.William is a 6X founder, a 7-figure eCommerce seller, and has been featured in Forbes, Business Insider, and Wired.In this episode, they talk about what is really working in influencer marketing today.William explains why brands are moving away from big celebrity influencers and seeing better results with micro-creators who actually want the product.They get into product seeding, how it works, and why it creates more genuine content that performs better. William also shares how Stack Influence built a system that protects brands from losing inventory while still scaling influencer campaigns.You will hear how influencer traffic can help brands rank higher on Amazon, why external traffic matters, and how brands can set up campaigns that actually convert.Plus, William shares a few common mistakes brands make when they start out and how to avoid them.Whether you are already working with influencers or just curious how it works, this conversation breaks it down in a way that is easy to understand.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: William Gasner, Co-Founder, CMO at Stack InfluenceWilliam Gasner’s LinkedIn | Stack InfluenceWatch the full Youtube video here:https://youtu.be/8ah5JNMFnYQTakeaways:Influencer marketing is evolving towards an omnichannel strategy.Authenticity is crucial for effective influencer marketing.Building a two-sided marketplace presents unique challenges.Smaller creators often yield higher conversion rates than larger influencers.Product seeding fosters genuine promotion and engagement.Brands must have a strong online presence before launching campaigns.Understanding target audiences is key to successful influencer collaborations.E-commerce marketplaces require strategic visibility to succeed.Influencer campaigns can drive significant traffic to Amazon listings.The future of influencer marketing lies in genuine relationships and trust.Chapters:00:00 The Power of Influencer Marketing07:04 Building a Two-Sided Marketplace09:31 The Evolution of Influencer Marketing14:51 The Shift to Micro-Influencers17:52 Innovative Product Seeding Strategies18:03 Streamlined Campaign Launch Process23:31 Common Mistakes in Influencer Campaigns26:10 Omnichannel Strategies for E-commerce30:10 Finding 1Stack Influence and Final Thoughts

In this episode, host Eitan Koter sits down with Dylan Lam, founder of Omirank, a digital agency helping Amazon and e-commerce brands boost their online sales.Dylan shares how his team quickly identifies products that have real potential, even before they're officially launched. He breaks down simple ways to test product interest through Amazon and social media ads.He also explains why quiz funnels can significantly increase conversions, sharing a real example of how one brand scaled from six to seven figures using quizzes.Dylan points out common mistakes sellers often make on Amazon, like neglecting branding and not moving fast enough. He emphasizes why building a recognizable brand, instead of just selling generic items, makes a huge difference in long-term success.Lastly, Dylan highlights the advantages of TikTok ads over Amazon Live and discusses how AI is becoming an essential tool for optimizing e-commerce operations.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Dylan Lam, Founder at OmirankDylan Lam’s LinkedIn | OmirankWatch the full Youtube video here:https://youtu.be/hzRi80mrfnwTakeaways:Curiosity drives continuous learning in e-commerce.Focus is essential to avoid distractions in marketing.TikTok is a powerful platform for driving traffic.Data-driven decisions are crucial for success.Engagement tests help validate product ideas before launch.Speed to market is a key factor for brand success.Brands must build a customer journey for retention.Quiz funnels can significantly enhance customer acquisition.AI is transforming the e-commerce landscape.Optimizing the entire system is vital for e-commerce success.Chapters:00:00 Introduction to Digital Dylan and Omirank02:00 The Importance of Curiosity, Focus, and Drive03:29 Marketing Strategies in E-commerce06:09 Identifying Winning Products for Launch09:00 Engagement Strategies Before Launch11:23 High-Performance Amazon Launch Strategies14:54 The Role of Branding in E-commerce18:50 Quiz Funnel Strategy for Customer Acquisition22:30 Data Optimization in E-commerce25:40 The Future of E-commerce and AI29:58 Conclusion and Contact Information

Welcome back to Mastering eCommerce Marketing. Today, Eitan Koter sits down with Raminta Keršulytė, founder of WFMA, a boutique agency that helps purpose-led brands scale with clarity and creativity.Raminta started out in fashion marketing but quickly got hooked on what really makes eCommerce work. In this conversation, she and Eitan talk about what actually makes brands stand out, especially in crowded markets like fashion and beauty.She breaks down why too many brands throw money at ads before fixing their websites, how A/B testing changed the way she thinks about failure, and why content without a strategy is just noise.They also talk about tech – AI, automation, and even a bit of blockchain – and how those tools are helping marketers focus smarter, not just harder.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTubeGuest: Raminta Kersulyte, Founder & Director at WFMARaminta Keršulytė’s LinkedIn | WFMAFREE Content Blueprint: 5 Steps to Creating Content That ConvertsWatch the full Youtube videohttps://youtu.be/hPsKs9j6yc4Takeaways:Storytelling is essential in both life and marketing.Freedom fuels creativity and entrepreneurship.Understanding your brand's core values is crucial.Saturated markets can inspire creativity and differentiation.Many brands overlook the importance of website conversion rates.A-B testing helps identify what works in marketing.Purpose-driven brands focus on more than just profits.Smaller brands should focus on mastering a few channels.AI can enhance research and data visualization in marketing.Retention strategies should prioritize customer feedback.Chapters:00:00 Introduction to Raminta Kershulite and WFMA05:10 The Art of Storytelling in Marketing08:01 Navigating a Saturated Market10:04 Common Mistakes in E-commerce11:15 Boosting Conversion Rates15:27 The Role of Agencies in Marketing16:10 Purpose-Driven Brands18:45 Balancing Paid Ads and Organic Marketing24:04 Technology and Innovation in E-commerce26:44 Overview of WFMA's Services28:32 Retention Strategies for Brands31:00 Creating Content that Converts

In this episode of Mastering E-Commerce Marketing, host Eitan Koter talks with Gloria Chou, an award-winning PR strategist and host of the Small Business PR Podcast.Gloria helps small businesses, especially female and BIPOC founders, get featured in media outlets like Forbes, Vogue, Oprah’s Favorite Things, and the New York Times. Her unique approach doesn’t rely on expensive ads, PR agencies, or large followings.During their conversation, Gloria shares practical ways entrepreneurs can start earning organic media coverage. She introduces her easy-to-use CPR pitching method, showing exactly how to write messages that journalists actually read and respond to.Gloria also explains why organic PR often works better and lasts longer than paid ads or influencer campaigns. She highlights common mistakes brands make when reaching out to journalists and offers clear advice on how to fix them.Whether you're new to PR or just looking for ways to get better results without overspending, Gloria’s strategies make it simple to get started right away.This episode offers clear tips for any entrepreneur who wants more visibility for their business without complicated processes or high costs.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Gloria Chou, Founder and Chief Strategist at Gloria Chou PR LLCGloria Chou’s LinkedIn Gloria Chou PR LLCWatch the full Youtube video here:https://youtu.be/kNvdZ8YbYXoTakeaways:PR is about being seen, heard, and valued.Organic PR is more credible and sustainable than paid ads.Crafting a relevant pitch is crucial for success.The CPR framework stands for Credibility, Point of View, and Relevance.Identify the right journalists by looking for commerce or shopping editors.Timing is key; pitch seasonal products ahead of time.Common mistakes include not following up and focusing too much on product features.Press releases can establish authority and protect intellectual property.Measure PR success through SEO and traffic analytics.Building relationships with journalists can lead to long-term visibility.Chapters:00:00 Introduction to PR and Its Importance03:00 Understanding Organic PR vs. Paid Advertising05:54 Crafting a Relevant Pitch: The CPR Framework08:59 Identifying the Right Journalists and Media Outlets12:03 Timing Your PR Efforts: Seasonal Strategies14:59 Common Mistakes in PR and How to Avoid Them17:59 The Role of Press Releases in PR Strategy21:05 Measuring Success in PR Campaigns23:50 Building Long-Term Relationships with Journalists26:53 Final Thoughts and Next Steps for Founders

On this episode of Mastering E-Commerce Marketing, host Eitan Koter chats with Paula Bruno, CEO of Intuition Media Group, a true trailblazer in influencer marketing.With nearly 25 years of experience and 15 years leading Intuition, Paula has worked with brands like Canon, TikTok, GoDaddy, and the FDA. She’s helped build influencer programs that go way beyond follower count.They cover what really matters in today’s creator economy, things like building loyal micro communities, choosing influencers who can sell (not just entertain), and how to spot real engagement over vanity metrics.Paula also shares her thoughts on live shopping and shoppable video, what’s working, where the opportunities are, and how both creators and brands can tap into these trends without needing huge audiences.If you're trying to get better results from your influencer campaigns or wondering how to create stronger content partnerships, this episode is a great place to start.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Paula Bruno, CEO at Intuition Media GroupPaula Bruno’s LinkedInIntuition Media GroupWatch the full Youtube video here:https://youtu.be/iaL_ttU8700Takeaways:Operating from a place of abundance fosters collaboration.Integrity is essential in influencer marketing.Micro communities are more valuable than sheer follower count.Brands should focus on building relationships with super fans.Shoppable content and live shopping are the future of e-commerce.Brands need to experiment with live selling events.Success in influencer campaigns requires clear KPIs.Influencers are diversifying their revenue streams.Authenticity in live events can enhance brand connection.The future may see influencers developing their own brands.Chapters:00:00 Introduction to Influencer Marketing01:19 Core Values: Integrity, Abundance, and Embracing05:04 The Evolution of Influencer Marketing10:06 Micro Communities and Their Impact12:05 The Rise of Shoppable Content and Live Shopping19:31 Misconceptions in Influencer Marketing21:52 Defining Success in Influencer Campaigns24:30 The Future of Influencers and Brand Collaborations27:05 Services Offered by Intuition Media Group

In today’s episode of Mastering eCommerce Marketing, host Eitan Koter chats with Marin Istvanic, Head of Performance Marketing at Inspire. Inspire is a boutique agency known for turning Facebook ads into serious growth for direct-to-consumer brands.Marin spent over $100 million on Facebook advertising, so he has firsthand knowledge of what actually works and what doesn’t. He’s also successfully grown his own brands, reaching impressive milestones like $30 million in revenue in just three years.In their conversation, Marin gives listeners a straightforward breakdown of recent changes happening on Facebook ads. He explains clearly how Facebook’s newest algorithms, including the shift to Advantage Shopping campaigns, affect ad performance.Marin also reveals common pitfalls that brands frequently fall into, like neglecting customer reviews or misunderstanding their target audience and how to avoid these costly mistakes.Beyond strategies and tactics, Marin shares why consistency and customer insights matter most in performance marketing. He emphasizes that Facebook ads alone won’t fix a weak product or poor offer; the foundation of the business must be strong.Whether you’re just getting started or looking to sharpen your ad strategy, Marin offers practical and honest advice on creative formats, testing methods, and simple adjustments that lead to measurable results.Tune in to this episode if you're ready for a no-nonsense guide to making your Facebook ads deliver real growth, straight from someone who’s done it successfully, again and again.This conversation might just simplify your approach to Facebook ads and help your brand finally reach its potential.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Marin Ištvanić, Senior Media Buyer at Inspire Brands GroupMarin’s LinkedInMarin’s YoutubeInspire Brands GroupWatch the full Youtube video here:https://youtu.be/TBMkPBb7Pu0Takeaways:Freedom allows flexibility in work and life.Consistency is the key to mastering any skill.Facebook's new algorithm will automate ad serving.Understanding customer insights is crucial for effective ads.Common mistakes include outdated setups and poor targeting.Creative diversification is essential for successful campaigns.Monitoring performance metrics helps identify issues.Launching a brand requires understanding market demand.Video ads are effective for problem-solving products.Start learning through practical experience and community engagement.Chapters:00:00 Introduction to Marin Istvanic and His Journey02:52 The Importance of Freedom, Consistency, and Balance05:45 Changes in Facebook Ads: The Andromeda Algorithm09:02 The Evolution of Media Buying Roles12:05 Common Mistakes in Facebook Advertising15:01 Creative Strategies for Effective Advertising17:59 Targeting and Market Insights for Facebook Ads21:01 Launching and Scaling Brands: Marin's Experience23:57 Tools and Metrics for Monitoring Ad Performance26:48 Advice for Aspiring Media Buyers

Today’s guest knows exactly why your customers aren’t buying and she’s not afraid to say it. Eitan Koter chats with Angela Gearhart, Chief Experience Officer at MediaMax, who’s helped brands go from stuck to scaling by making customer experience actually mean something.Angela breaks down why “value” isn’t about price, what most brands get wrong about loyalty, and how to figure out what makes your brand truly different. They also get into unified commerce, AI, and why your website alone isn’t going to cut it anymore.If you’re trying to connect the dots between product, messaging, and what your customer actually cares about, this episode will help you get there.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Angela Gearhart, Chief Experience Officer & Co-Founder at MediaMaxxAngela Gearhart’s LinkedInMediaMaxxWatch the full Youtube video here:https://youtu.be/nIfAIXAZJDYTakeaways:Curiosity, empathy, and creativity are essential in retail today.Value creation is crucial in uncertain economic times.Shopping experiences must be seamless and frictionless.Community goes beyond loyalty; it fosters advocacy.Existing customers are the richest source of sales.Retail has transformed; it's no longer just about physical stores.AI is a powerful tool but requires clear objectives.Unified commerce focuses on seamless shopping experiences.Retailers must clarify their sales strategies and tactics.Understanding consumer insights is key to successful marketing.Chapters:00:00 Introduction to Angela Gearhart03:15 The Evolving Retail Landscape08:51 Understanding Consumer Value12:54 Finding True Differentiators20:26 Unified Commerce Explained24:46 Challenges in Retail Today27:26 Exciting Trends in Marketing and AI