Mastering eCommerce Marketing 170. How to Track Marketing That Works with Joshua Lauer
In this episode, Eitan Koter chats with Joshua Lauer, founder of Lauer Creations Inc., about one of the most common marketing pain points today: making sense of your data.
Joshua has worked with over 100 companies, including multimillion dollar brands, to clean up their Google Analytics (GA4), streamline reporting, and help teams actually use their data to make better decisions. In just two years, he’s generated over $500K by doing exactly that.
If your tracking setup feels off, your reports are confusing, or you’re unsure which numbers to trust, this episode is worth a listen.
Joshua explains what usually goes wrong with GA4, how to approach data without getting overwhelmed, and what really matters when it comes to tracking performance for eCommerce and B2B sites.
You’ll also hear about how to create dashboards that are clear and easy to use, which metrics are worth paying attention to, and how to connect the dots between marketing performance and business results.
This conversation makes analytics feel less like a chore and more like a tool that supports real growth.
Whether you’re leading a team, managing a store, or just trying to stop flying blind with your marketing efforts, this episode will help you get a clearer picture of what’s working and what’s not.
Let’s get started.
Website: https://www.vimmi.net
Email us: info@vimmi.net
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
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Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube
Guest: Joshua Lauer, Chief Executive Officer at Lauer Creations
Watch the full Youtube video here:
https://youtu.be/oAId54B9T50
Takeaways:
- Truth, accuracy, and growth are essential in marketing intelligence.
- Data chaos leads to confusion and ineffective decision-making.
- Intentionality in data goals is crucial for success.
- Automating reporting can save time and improve efficiency.
- Effective dashboards should track meaningful metrics relevant to business goals.
- Data should be used as a feedback loop for continuous improvement.
- GA4 has evolved significantly since its initial launch, addressing many user concerns.
- Implementation failures often stem from the variability in GA4 setups.
- Marketing intelligence solutions provide clarity and direction for businesses.
- Understanding the unique needs of each business is key to effective data analysis.
Chapters:
00:00 Introduction to Marketing Intelligence
03:09 The Importance of Truth, Accuracy, and Growth
05:48 Common Data Mistakes and Best Practices
09:06 Data Collection and Automation Techniques
12:08 Creating Effective Reporting Dashboards
15:01 Continuous Improvement Through Data Analysis
18:07 Navigating GA4: Challenges and Solutions
20:53 The Evolution of GA4 and Its Features
24:07 Understanding Implementation Failures
26:53 Lauer Creations: Services and Target Audience