Mastering eCommerce Marketing 168. Brand Building Tips That Actually Work with Dave Behar
On today’s episode, Eitan Koter sits down with Dave Behar, founder and CEO of ION.
Dave has spent years building brands, launching companies, and helping others grow. He was part of the original Hotmail team, helped take it to millions of users, and worked with big names like Adidas, Powerbar, and the Pac-12. Now at ION, he’s helping companies get their content out through hyper-local and digital distribution.
In this conversation, Dave explains why having a strong brand is still at the core of growth, even with all the new tech tools. It’s not just about getting attention but about building trust and giving customers a reason to stick around.
They talk about how short-form content can turn quick attention into real action, why it’s smart to give your customers choices instead of just one offer, and how founders should build room to adjust as they go.
Dave also shares stories from the early Hotmail days, how sports partnerships helped grow their user base, and why having fun in business matters more than people think.
If you’re a founder, marketer, or anyone building something right now, this one’s for you. You’ll walk away with simple ideas you can actually apply.
Let’s get into it.
Website: https://www.vimmi.net
Email us: info@vimmi.net
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
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Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube
Guest: Dave Behar, Founder, CEO & Chief Executive Athlete at ION Network
Dave Behar’s LinkedIn | ION Network
Watch the full Youtube video here:
https://youtu.be/BnbQucQI2_s
Takeaways:
- Collaboration is key to achieving business success.
- The concept of 'chief executive athletes' emphasizes a winning mindset.
- Digital tools are leveling the marketing playing field.
- Short-form content is more effective for conversions.
- Influencer marketing can significantly boost brand loyalty.
- The Hotmail experience taught valuable lessons in brand building.
- Understanding your audience is crucial for product success.
- Versioning and pivoting are essential in product development.
- Building a strong brand identity is vital for sustainability.
- Having fun in the process is important for long-term success.
Chapters:
00:00 Introduction to Dave Behar and His Philosophy
03:05 The Concept of Chief Executive Athletes
05:58 Brand Activation and Marketing Evolution
09:04 ION Network and Distribution Strategies
11:56 Media Properties and Conversion Strategies
14:48 Influencer Marketing and Brand Loyalty
17:58 The Hotmail Experience and Lessons Learned
20:58 Advice for Founders and Entrepreneurs