Mastering eCommerce Marketing

Welcome to another episode of Mastering E-commerce Marketing! Today, our host Eitan Koter interview Luis Torres. Luis is currently leading the operational side of e-commerce at Specialized, a company renowned for its high-quality bicycles and components. He’s based in the Netherlands but started his professional journey in Mexico, where he played a key role in launching e-commerce for Specialized across Latin America.In our conversation, we’ll explore how Luis transitioned from working in manufacturing to the cycling industry, the challenges he faced while launching e-commerce operations, and how the pandemic reshaped their logistics and delivery strategies. He’ll share some of the innovative approaches he has implemented to enhance customer experience, including various payment options and assembly processes for their bikes.We’ll also touch on the competitive landscape of the cycling industry post-pandemic, how to navigate price wars, and the potential for future loyalty programs to keep customers engaged. Plus, Luis will share a fun personal story about his adventurous past in extreme sports and how that led him to a more relaxed approach with cycling today.So, grab your headphones and join us for a great conversation about the intersection of passion, innovation, and business in the cycling world!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/mastering-ecommerce-marketing/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Luis Torres, EMEA- Digital Commerce Operations Manager, Specialized Bicycles ComponentsLinkedIn: https://www.linkedin.com/in/tmgerardo/Watch the full Youtube video here:https://youtu.be/v0MllNYt1oUTakeaways:Specialized launched e-commerce in multiple regions, starting with the US, and expanded to other markets like Mexico.The operational side of e-commerce involves setting up digital infrastructure, managing warehouses and logistics, and building relationships with stores.Specialized offers two delivery methods: ship to home and pickup in store. The bikes are pre-assembled and require minimal assembly by the customer.The bike industry is highly competitive, with price wars and a focus on customer satisfaction.Luis Torres has had over 12 bone fractures from participating in extreme sports, but now enjoys a more relaxed approach to cycling and plays golf.Chapters:00:00 Introduction and Background13:49 The Launch of E-commerce at Specialized19:15 Managing the Operational Side of E-commerce25:29 Payment Solutions and Delivery Processes30:28 Market Competition in the Bike Industry33:00 From Extreme Sports to Golf: Luis Torres' Journey

Welcome to another episode of Mastering eCommerce Marketing! Today, our host Eitan Koter is joined by Parag Mamnani, the founder and CEO of Webgility. Webgility is a leading platform helping e-commerce businesses streamline their operations, especially in accounting and inventory management.In this episode, Parag talks about how the focus for businesses has shifted from rapid revenue growth to sustainable profitability. He shares insights into the challenges smaller brands face in a world where big players, like Shopify and major marketplaces, are dominating the space. We also dive into how AI is playing a role in optimizing operations beyond just content creation and marketing, with a focus on improving efficiency and reducing costs.If you're an e-commerce brand navigating today’s landscape, you’ll find real, straightforward tips on how to optimize your business, manage costs, and grow smartly in a competitive market. Enjoy the conversation!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/mastering-ecommerce-marketing/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Parag Mamnani, the founder and CEO of Webgility.LinkedIn: https://www.linkedin.com/in/paragmamnani/Webgility: http://www.webgility.com/Watch the full Youtube video here:https://youtu.be/NHuA47Ihf9kTakeaways:There has been a shift in the e-commerce industry from focusing solely on revenue growth to prioritizing profitability.Small businesses face challenges in competing with large marketplaces and need to be thoughtful about their channels and customer acquisition strategies.The order management system (OMS) industry is evolving with the rise of platforms like Shopify and the addition of more capabilities.AI has the potential to optimize business operations and finance by leveraging data and providing predictive insights.Webgility offers free onboarding and support to help businesses streamline their accounting operations.Maintaining a work-life balance is important for business owners.Chapters:00:00 The Shift from Revenue Growth to Profitability in E-commerce02:34 The Evolution of the Order Management System (OMS) Industry05:48 Challenges Faced by Small Businesses in the E-commerce Industry08:19 The Importance of Data and Predictive Insights in AI10:56 The Role of AI in Business Operations and Finance15:19 The Onboarding Process and Support Provided by Webgility20:37 The Significance of Work-Life Balance for Business Owners

In today’s episode, our host Eitan Koter sits down with Greg Rollett, Head of Growth at The Grommet, a platform that helps emerging brands get their products in front of millions of shoppers. Greg has an incredibly unique background, starting off as a musician, touring the U.S., and later transitioning into media, producing videos, hosting TV shows, and even winning Emmy awards.His journey took a turn toward e-commerce, where he’s now passionate about helping brands launch successfully and build real connections with their customers.During our conversation, Greg shares how his experience in video production has played a big role in building trust and driving sales for brands. We dive into the power of video as a tool for relationship building, how to overcome the fear of being on camera, and why consistency is key. He also talks about the importance of building in public, why trust is everything in e-commerce, and how The Grommet gives new brands a unique opportunity to get discovered by the right customers.If you’re into product discovery, e-commerce, or just want to learn how to better connect with your audience, this episode is packed with useful advice.Let’s get started!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/mastering-ecommerce-marketing/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Greg Rollett, Head of Growth at The GrommetLinkedIn: https://www.linkedin.com/in/gregrollett/The Grommet: https://thegrommet.com/Watch the full Youtube video here:https://www.youtube.com/watch?v=miVxSquhoBETakeaways:Building personal connections with customers is crucial in the early stages of any business.Video is a powerful tool for storytelling and creating trust.Consistency and authenticity are key to successful content creation.Live video and Q&A sessions help engage the audience and generate content ideas.Capturing ideas and using AI can help generate content ideas.The bottom line of investing in video content is to build an email list, drive engagement, and increase sales.Leaders should overcome their fear of being in front of the camera and create their own content. Play to your strengths in content creation and find the medium that works best for you.Video is a powerful tool for brand awareness, but other platforms like Twitter, LinkedIn, and Instagram can also be effective depending on your strengths.Create products that solve real problems and serve a passionate community.Grommet is a product discovery platform that helps new and emerging brands gain traction and visibility.Building in public, partnering with marketplaces, and optimizing offers are effective strategies for brand growth and sales.Chapters:00:00 Introduction and Greg's Background02:51 The Power of Video Production in E-commerce06:29 Creating Personal Connections and Trust08:41 Consistency and Authenticity in Content Creation10:27 Generating Content Ideas with AI and Capturing Ideas15:09 The Bottom Line: Building an Email List and Increasing Sales17:26 Overcoming the Fear of Being in Front of the Camera19:24 Finding the Right Platform for Your Brand25:17 Introducing Grommet: A Product Discovery Platform31:19 Effective Strategies for Brand Growth and Sales

Thanks for tuning in to another great conversation on the eCom Pulse podcast. Our host Eitan Koter is joined by Enrico Fantaguzzi, a seasoned e-commerce expert with over two decades of experience working with some of the biggest names in luxury fashion, including Gucci and TOD's. Enrico’s journey has taken him from the early days of digital transformation in the fashion industry to becoming a leader in managing complex e-commerce operations.In this episode, we talk about how the fashion industry is adapting to current trends like sustainability, and Enrico shares his thoughts on what really drives profitability in e-commerce today. We also explore the balance between the front-end experience and back-end efficiencies that are key to staying competitive, especially in the face of giants like Amazon. Enrico also gives us a peek into his Digital Fashion Academy, where he’s helping companies improve their e-commerce strategies with hands-on training.Whether you're launching your first online store or expanding an established brand, you’ll find some solid tips in this discussion—without any unnecessary complexity. Let's jump in.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Enrico Fantaguzzi, Co-Founder, Digital Fashion AcademyLinkedIn: https://www.linkedin.com/in/enricofantaguzzi/Digital Fashion Academy: https://www.digitalfashionacademy.com/Watch the full Youtube video here:https://youtu.be/_2awEUO21A8Takeaways:Sustainability is a growing concern in the fashion industry, and companies need to invest in sustainable practices to maintain a competitive advantage.E-commerce profitability requires a focus on optimizing costs, managing revenue streams, and prioritizing projects based on return on investment.Data analysis is crucial for understanding customer behavior, identifying areas for improvement, and making informed business decisions.Project management techniques, such as involving key stakeholders and estimating effort and return on investment, can help prioritize and execute e-commerce initiatives.Enrico's Digital Fashion Academy offers online courses to help companies navigate the complexities of e-commerce and digital strategy.Chapters:00:00 Introduction and Discussion on the Heat in Italy04:25 Trends and Challenges in the Fashion Industry08:41 Roadmap for E-commerce Profitability13:28 The Role of Data Analysis in E-commerce19:16 Choosing the Right Channels for E-commerce Growth25:46 The Importance of Data Analysis in E-commerce31:29 Introducing the Digital Fashion Academy

In today’s episode, our host, Eitan Koter is joined by Bob Burg, a well-known author and speaker, best known for his bestselling book The Go-Giver. Bob’s background started in broadcasting before he found his calling in sales, where he’s spent decades helping people rethink how they approach business relationships. We had a great chat about what sales really means, focusing on how it’s more about serving others than pushing a product.We dive into topics like how building genuine connections can make or break your success, and Bob breaks down his well-known "Go-Giver" methodology that’s helped countless businesses thrive. You’ll hear about the importance of asking the right questions, listening carefully, and understanding your customer’s needs. He also touches on how this approach isn’t just for face-to-face interactions but applies to digital experiences and e-commerce too.If you’re running a business, trying to improve your sales process, or just want to rethink how you’re building relationships, you’ll find this conversation helpful. Bob's approach to focusing on providing value and creating long-term relationships is a mindset shift that could change how you see success in business. Let's get started!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Bob Burg, Burg Communications, Inc.LinkedIn: https://www.linkedin.com/in/bobburg/The Sales Hive: https://saleswiselive.com/Burg's daily impact: https://burg.com/daily-impact/Watch the full Youtube video here:https://youtu.be/YgMKJzI_NPMTakeaways:Sales is about discovering what the other person needs, wants, or desires and helping them to get it.The key to successful selling is focusing on the other person's needs and providing value.The five laws of stratospheric success are the laws of value, compensation, influence, authenticity, and receptivity.Discovery is a crucial part of the sales process to understand the customer's perspective and tailor the benefits of the product or service to their needs.Shifting the focus from getting to giving and consistently providing immense value to others is a powerful approach in business.Chapters:00:00 Introduction and Background04:09 Transforming to an Other-Focused Approach06:15 The Importance of Discovery in Sales09:34 The Five Laws of Stratospheric Success13:23 Implementing the Methodology in Direct-to-Consumer Scenarios15:09 The Go-Giver Book and Methodology19:51 Connecting Values and Customer Pains25:22 The Go-Giver Success Alliance

In this episode, our host Eitan Koter chats with Jordan West, the founder of upGrowth Commerce, an E-Commerce investor and the host of the "Secrets to Scaling Your E-Commerce Brand" podcast.As a fellow mountain biker, the conversation kicks off with some fun as Jordan recounts a recent mountain biking adventure in Cumberland, a mountain biking hotspot he recently explored. But the focus quickly shifts to the big issues shaping e-commerce today.Jordan shares why upGrowth Commerce is laser-focused on social commerce, including platforms like TikTok Shop, and how these are becoming essential for brands looking to connect with customers in more authentic, engaging ways. He talks about the importance of founder-led growth and why authentic connections can be a real game-changer in a market that’s getting more competitive by the day.We also get into why some big brands are dragging their feet on social commerce, while smaller, more nimble players are jumping in and seeing huge benefits. Jordan explains how upGrowth Commerce helps brands navigate this new terrain, using tools and strategies to maximize the "halo effect"—where success in one channel boosts performance across others.From exploring effective marketing strategies to the future of social commerce, this episode offers plenty of real-world insights and straightforward advice. If you're looking to stay ahead in the world of e-commerce, you’ll find plenty to think about in this conversation.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Jordan West, the founder of upGrowth Commerce.LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/upGrowth Commerce: http://www.upgrowthcommerce.com/Watch the full Youtube video here:https://youtu.be/TKpxpuZkPjUTakeaways:Podcasting is a powerful tool for building influence and connecting with others.Authenticity and human connection are key in the age of AI.Social commerce, particularly TikTok Shop, is a growing channel that can drive growth and influence.Building a strong management structure is important for brand growth and potential acquisition.The e-commerce industry is facing challenges and opportunities, including brand valuation and the future of marketing.Chapters:00:00 Introduction and Mountain Biking Stories02:10 The Power of Podcasting and Building Influence05:42 Authenticity and Human Connection in the Age of AI09:07 The Rise of Social Commerce and TikTok Shop13:17 Building a Strong Management Structure for Brand Growth17:26 Challenges and Opportunities in the E-commerce Industry23:12 Differentiation and Founder-led Growth27:59 Brand Valuation and the M&A Industry33:15 The Future of E-commerce and Emerging Trends

In today's episode, our host Eitan Koter interview Dani Cohen, Head of E-commerce at WelleCo, a global wellness brand founded by supermodel Elle Macpherson. Dani is based in Sydney, Australia, where she leads the brand's e-commerce strategy and digital marketing efforts.During our conversation, Dani shares what it's like to work at WelleCo, known for its green powders and a new hot chocolate blend that's gaining popularity. We discuss how WelleCo manages its operations across multiple global markets, from navigating regional differences in consumer behavior to handling the challenges of cross-border shipping and localization.Dani also talks about how WelleCo effectively uses email marketing to retain customers and the power of influencer collaborations and content marketing in driving brand awareness. She offers insights into navigating the ever-changing landscape of social media advertising, especially with Facebook's shifting algorithms and TikTok's growing but untapped potential for reaching diverse audiences.We explore Dani's personal project, Supper Supply, an innovative olive oil brand that has taken a fresh approach to product design and sustainability. She shares how they identified a unique market need and brought their vision to life, including the challenges and lessons learned along the way.This episode is packed with Dani's firsthand experiences and innovative approaches to e-commerce. Let’s start and learn how WelleCo stays ahead in a competitive industry!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Dani Cohen, Head of E-commerce at WelleCoLinkedIn: https://www.linkedin.com/in/daniella-cohen-70584895/Welleco: http://www.welleco.com/Watch the full Youtube video here:https://youtu.be/yNTqAES2dsMTakeaways:E-commerce is an ever-evolving industry with new technologies and strategies constantly emerging.Email marketing is a powerful tool for customer retention and engagement.Influencer marketing can be effective when done properly, with a focus on finding the right influencers and creating compelling content.Facebook ads can still be effective, especially when paired with the right creative.Launching a new product requires gathering feedback from a close community before scaling up marketing efforts.Understanding customer needs and preferences through surveys and data analysis is crucial for improving the user experience.Managing international operations involves navigating different regulations, shipping logistics, and cultural considerations.The wellness market is highly competitive, and brands need to find unique selling points and effective messaging to stand out.Continuous learning and staying up-to-date with industry trends are essential for success in e-commerce.Chapters:00:00 Introduction and Background03:17 WellCo: A Global Wellness Brand05:37 Email Marketing and Organic Content07:54 Influencer Marketing and TikTok12:09 Facebook Ads and Creative Strategy15:02 Launching a New Product18:59 Managing International Operations23:57 Facebook Ads and Algorithm Changes28:08 Continuous Learning and Self-Development

In this episode the eCom Pulse podcast, our host Eitan Koter sits with Sam Sank, Head of Business Development at Roundforest, a product recommendation platform that’s been helping consumers make informed online shopping decisions for over a decade. Roundforest operates two key websites, bestreviews.guide and bestdeals.today, which provide product comparisons and real-time deal curation across multiple categories, from electronics to niche products like violins for beginners. With operations in nine countries, Roundforest has established itself as a major partner for some of the world's largest e-commerce marketplaces, including Amazon, eBay, and Walmart.We explore how Roundforest leverages AI technology to cater to the unique needs of consumers by providing tailored product recommendations and exclusive deals. Sam shares actionable steps for brands looking to launch an affiliate marketing program, covering key considerations like understanding pain points, measuring success through incrementality, and the benefits of working with experienced partners like Roundforest. He also discusses the importance of AI in creating a seamless user experience and how Roundforest uses AI to identify market gaps, create relevant content, and boost traffic.Sam explains the company’s flexible business model, which often includes revenue-sharing agreements with partners, ensuring a low-risk entry point into affiliate marketing. We also touch on how brands can engage with platforms like Roundforest to enhance their marketing efforts and maintain a competitive edge in today’s fast-changing e-commerce environment. This episode offers a closer look at how businesses can effectively incorporate affiliate marketing into their strategy, ensuring a broad reach and high conversion rates.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Sam Sank, Head of Business Development at Roundforest.LinkedIn: https://www.linkedin.com/in/samsank77/Best Reviews: https://www.bestreviews.guide/Best deals: https://www.bestdeals.today/Watch the full Youtube video here:https://youtu.be/9j8XnNX8kjETakeaways:Roundforest is a product recommendation platform that helps consumers make online shopping decisions.They operate as an affiliate of various marketplaces, driving traffic and earning a percentage of sales.Roundforest uses AI technology to create relevant content and cover niche categories.They have built strong relationships with major marketplaces like Amazon and eBay.Businesses interested in affiliate marketing can contact Roundforest for partnership opportunities.Chapters:00:00 Introduction and Overview of Roundforest02:52 How Roundforest Operates as an Affiliate of Marketplaces08:10 Success and Growth of Roundforest in Driving Sales11:45 Using AI Technology to Provide Relevant Product Recommendations19:24 Roundforest's Low-Risk, Rev Share Model for Businesses26:35 Working with Marketplaces and D2C Brands29:11 Building Strong Relationships with Major Marketplaces33:02 Contacting Roundforest for Partnership Opportunities

On this episode of the eCom Pulse podcast, our host Eitan Koter speaks with Aviad Eilam, the Head of Marketing at Particle, a men’s personal care brand that has made a mark in the direct-to-consumer market. Aviad opens up about his journey with Particle, highlighting the company’s growth from a small team of just two employees to a thriving group of 30. He shares his experience navigating the challenges of scaling a business that remains entirely bootstrapped and laser-focused on performance and profitability.Aviad explains Particle's strategic marketing approach, emphasizing their readiness to try new tactics, explore unconventional advertising channels, and make quick adjustments to optimize performance. He describes how the brand has utilized a range of methods—from Meta advertising to traditional linear TV campaigns—to effectively reach and engage their target audience of older men. By zeroing in on this core demographic and directly addressing specific pain points, Particle has been able to differentiate itself in a crowded marketplace. He also highlights how leveraging social proof has helped the brand build trust and credibility among its customers.The conversation further covers the nuances of marketing to men versus women, and how Particle has tailored its messaging to resonate more deeply with its audience. Aviad offers insights on understanding customer behavior, staying flexible amidst market changes, and employing cost-effective strategies that yield tangible results.For anyone interested in building a brand, expanding their market footprint, or refining their marketing efforts, this episode provides a range of practical ideas and takeaways from Aviad’s extensive experience and Particle's ongoing journey. Whether you're starting out or looking to enhance your current approach, there’s plenty to learn from this engaging discussion.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Aviad Eilam, Head of Marketing at Particle.LinkedIn: https://www.linkedin.com/in/avieilam/Particle: https://www.particleformen.com/Watch the full Youtube video here:https://youtu.be/EVnB7_U9378Takeaways:Particle is a men's personal care brand that focuses on the US market.Experimentation with different platforms and channels has been key to their marketing success.Addressing pain points and using social proof in advertising has been effective for Particle.Marketing to men requires a different approach than marketing to women.The launch of their cologne has expanded their addressable audience.Chapters:00:00 Introduction and Background06:01 The Growth of Particle and Marketing Strategies10:22 The Challenges of Meta Advertising19:42 Particle's Products and Positioning in the Market28:04 The Launch of Cologne and Overcoming Challenges35:48 Conclusion and Discount Code

In this episode of the eCom Pulse podcast, our host Eitan Koter speaks with Rachael Parrott, Senior Director of Business Development at Optiversal. As an AI enthusiast and expert in scaling enterprise eCommerce SEO, Rachael brings fresh perspective to the conversation on leveraging AI tools and strategies to improve online visibility for brands.Rachael shares her experience working with major companies like Best Buy and Sephora, explaining how Optiversal helps them enhance their online presence by utilizing first-party data, conducting content analysis, and creating AI-driven content strategies tailored to consumer needs. She highlights the importance of understanding how consumers search, using examples such as niche product searches and thematic landing pages that drive incremental revenue.The discussion covers the growing influence of AI in SEO, emphasizing the need for human oversight to ensure content is relevant and emotionally engaging. Rachael also touches on the shift in focus from customer acquisition to retention, and how brands are navigating the balance between their websites and third-party platforms like TikTok and Instagram.This episode offers practical guidance for businesses aiming to optimize their SEO strategies, covering everything from consumer intent to aligning content with search engine algorithms and customer needs. If you're interested in the intersection of AI and digital marketing or looking for ways to improve your eCommerce performance, this conversation is filled with actionable takeaways and concrete examples.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Rachael Parrott, Senior Director of Business Development at Optiversal.LinkedIn: https://www.linkedin.com/in/rachaelparrottmt/Social Bamboo: https://www.optiversal.com/Watch the full Youtube video here:https://youtu.be/GFkLn-XHxI0Takeaways:AI in SEO requires human intervention to ensure quality content and meet consumer needs.Understanding consumer intent is crucial for effective SEO.Thematic landing pages and updated content can improve search rankings.The focus is shifting from customer acquisition to customer retention.Domain authority and incremental revenue are key metrics for success in SEO.Chapters00:00 Introduction and Background08:39 Embracing the Evolution in SEO14:24 Improving Search Rankings with Thematic Landing Pages20:44 Shifting Focus from Acquisition to Retention in SEO25:14 The Impact of Social Commerce on SEO29:52 Measuring Success in SEO: Domain Authority and Incremental Revenue37:12 The Future of AI in SEO and Other Industries39:08 Conclusion