https://youtu.be/5UVqvk4aY2kWelcome back to eCom Pulse! Today, our host Eitan Koter is chatting with Aaron Zagha, the Chief Marketing Officer at Newton Baby. Aaron shares his journey from finance and investment banking to becoming a leader in marketing and e-commerce.Newton Baby, known for its innovative and breathable crib mattresses, has been revolutionizing baby sleep products for nearly a decade.In this episode, Aaron discusses the importance of a quantitative approach in marketing, the challenges and strategies of educating consumers about unique products, and the evolving nature of e-commerce. He also covers the company's emphasis on influencer marketing and how they balance creativity with data-driven decisions.Aaron provides insights into the company's innovative product lines, their use of various marketing channels, and the importance of organic content and community building.Tune in to learn about the meticulous processes behind Newton Baby's marketing success and gain practical knowledge on managing a bootstrap brand effectively in today's competitive landscape.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Zagha, the Chief Marketing Officer at Newton BabyLinkedIn: https://www.linkedin.com/in/aaronzagha/Newton Baby – https://www.newtonbaby.com/Takeaways:Data analytics is crucial in measuring the success of marketing campaigns and making data-driven decisions.Influencer marketing can be an effective channel for driving conversions, but it requires careful selection and measurement of influencers.Organic content and email marketing play important roles in engaging and nurturing customers.Building a marketing team requires a balance between in-house expertise and outsourcing to agencies.The marketing landscape is evolving, with a focus on efficiency and profitability.Chapters:00:00 Introduction and Background01:21 The Role of Data Analytics in Marketing07:28 Harnessing the Potential of Organic Content and Email Marketing11:47 Building a Marketing Team: In-House vs. Outsourcing

https://youtu.be/1w4-v6l0CPUHello listeners and welcome to another episode of eCom Pulse! In today's episode, I interview Dr. Liraz Margalit, a renowned psychologist and founder of Topicx.Dr. Margalit specializes in decision-making processes, behavioral economics, and neuropsychology. With a deep understanding of how people make decisions, she has applied her expertise to both consumer behavior and self-improvement.During this episode, Dr. Margalit shares fascinating research into the intersection of cognitive psychology and behavioral design, discussing how our brains shape decisions, the impact of emotional triggers on purchasing behavior, and the significance of understanding consumer motivations.we also discuss the importance of storytelling in marketing and how businesses can establish trust and connect with their audience on an emotional level.Additionally, Dr. Margalit provides examples from her extensive research, highlighting the differences in consumer behavior and decision-making in both physical and digital environments.Tune in to learn about the practical applications of behavioral design, the role of emotional intelligence in consumer interactions, and how brands can create compelling narratives to engage their customers effectively.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Liraz Margalit, Designing Behavior by Tapping into People's Minds, Founder @TopicxLinkedIn: https://www.linkedin.com/in/drlirazmargalit/Topicx - https://www.topicx.io/Takeaways:Behavioral design can shape people's behavior by understanding their cognitive biases and motivations.Empathy and storytelling are crucial in marketing to establish a connection with consumers.Establishing trust with consumers is essential for successful marketing.Impulse purchases are driven by emotions and the value attached to a product.Understanding human behavior is key to creating effective marketing strategies.Chapters:00:00 Introduction and Background03:08 Shaping Behavior and Designing the Mind12:19 Behavioral Design and Decision Making26:16 Motivations and Emotional Connections in Marketing39:05 The Power of Storytelling and Building Trust

https://youtu.be/jlyVGa4F0-cWe’re excited to host Ryan Schram, President and COO of IZEA, a pioneering force in the influencer marketing and creator economy landscape. With over a decade of experience at IZEA, Ryan has been instrumental in leading the company to its current status as a global leader in the field.In this episode, Ryan shares with us IZEA’s fascinating journey from the early days of the industry to becoming a key player in the creator economy. He shares how IZEA has helped shape influencer marketing, defining critical terms like influencers, ambassadors, UGC (user-generated content), and CGC (creator-generated content), and explaining their roles and differences.Ryan also discusses the importance of integrated marketing and how brands can successfully implement it to achieve their goals. He offers insights into the challenges and opportunities within the creator economy, emphasizing the growing importance of community-driven marketing and advocate marketing. Ryan highlights how brands can build and leverage communities for better engagement and retention.Additionally, Ryan shares practical advice for brands on staying agile in a rapidly changing market, the role of technology and AI in enhancing marketing strategies, and the importance of measuring and understanding attribution. He stresses the need for brands to look beyond traditional marketing silos and adopt a holistic approach to achieve sustainable success.Tune in to this episode to gain a comprehensive understanding of the current state and future trends of the creator economy from one of its leading experts, Ryan Schram.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Ryan Schram, President and COO of IZEALinkedIn: https://www.linkedin.com/in/ryanschram/IZEA - https://www.izea.com/Takeaways:Influencer marketing is a subset of the broader creator economy, which focuses on authentic storytelling and utilizing a wide variety of voices and platforms.IZEA offers professional services, award-winning software, and tools for creators and brands to navigate the creator economy.Integrated marketing is crucial in the modern advertising landscape, and the role of CMOs is changing to embrace a more holistic approach.Attribution in the creator economy is both possible and convoluted, with various factors and sectors influencing how it is measured.Communities and advocate marketing are essential for building relationships with customers and fostering engagement.The creator economy is becoming more complex and requires specialization and expertise from both creators and brands.Implementing integrated marketing requires a focus on outcomes, an agile mindset, and the right people and expertise.Chapters:00:00 Introduction and Background02:36 IZEA's Services for Navigating the Creator Economy04:49 The Importance of Service Initiatives in the Tech Industry06:59 The Changing Role of CMOs in Integrated Marketing09:23 Challenges and Possibilities of Attribution in the Creator Economy22:24 The Power of Creator Generated Content (CGC)27:34 Navigating the Complexities of the Creator Economy34:21 The Role of Specialization and Expertise38:23 Strategic Use of Technology in Integrated Marketing

https://youtu.be/QrX7AdhN6FsHello listeners and thank you for tuning in to eCom Pulse! Our host Eitan Koter sat with Carol Spieckerman, President of Spieckerman Retail, an advisor to a diverse range of retail stakeholders in the B2B space.Carol is renowned for her expertise in accelerating thought leadership and business development through her unique five-point methodology, impactful workshops, and insightful masterclasses.In this episode, Carol shares her career journey from her early days traveling across Texas and Oklahoma, working with specialty stores, to becoming a sought-after advisor for major retailers and brands.She discusses the importance of thought leadership, the shift from traditional retail to platform-based business models, and the crucial role of diversification in the retail industry.Carol also highlights the significance of integrating technology with human touch in retail, the evolving landscape of retail media, and the critical balance between focusing on core strengths and diversifying to stay competitive.Don't miss this episode on how to position your business for success in today's rapidly changing retail environment.Enjoy the show!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Carol Spieckerman, President of Spieckerman RetailLinkedIn: https://www.linkedin.com/in/carolspieckerman/Spieckerman Retail - https://spieckermanretail.com/Takeaways:In-person events are important for building relationships and creating a sense of human connection in the retail industry.Retailers need to rethink, reframe, and retell their positioning to align with what matters in the industry.Diversification is crucial for retailers to stay competitive and navigate challenges.Technology plays a key role in driving innovation and enabling retailers to adapt quickly.Balancing focus on core capabilities and exploring new opportunities is essential for long-term success.Chapters:00:00 The Importance of In-Person Events and Human Connection02:51 Accelerating Thought Leadership and Business Development08:24 Rethinking, Reframing, and Retelling: Positioning in Retail25:40 Embracing Technology for Innovation and Adaptation

https://youtu.be/Xm-1n3tA1o0Hello listeners! Today, our host Eitan Koter interviewed Mike Newton, a seasoned expert in influencer marketing.Mike has been in the industry since 2016, with notable experience working with Kobe Bryant for Lenovo Smartphones and playing a pivotal role at Discord, where he expanded their partner program significantly.Mike shares his wealth of knowledge on influencer marketing strategies, emphasizing the importance of both qualitative and quantitative analysis when selecting influencers.He discusses how brands can leverage influencers effectively, whether through brand sponsorships or product seeding strategies. Mike also provides practical tips on reaching out to influencers, creating compelling content, and measuring the success of campaigns.Additionally, Mike sheds light on common myths about influencer marketing, the importance of understanding platform culture, and the potential of live shopping events.This episode is packed with actionable advice for brands looking to navigate the complex world of influencer marketing. Don’t miss out on Mike’s unique perspectives and practical strategies to elevate your brand’s presence and conversion rates.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Mike Newton, Influencer Marketing SpecialistLinkedIn: https://www.linkedin.com/in/mikenewt/Takeaways:Influencer marketing can be a great launch strategy for brands with a strong community component around their product or brand.The selection of influencers should consider content performance, audience demographics, and engagement, rather than just follower counts.Seeding and gifting strategies are effective for engaging with influencers, and the conversion rate depends on the fit between the brand and the influencer.Approaching celebrities for influencer marketing requires a high level of sophistication and planning, and it's important to consider influencers who are influential in the community.Understanding the community and the audience is crucial for successful influencer marketing campaigns. Influencer marketing is diverse and can cater to various niches and interests on the internet.Measuring the success of influencer marketing campaigns requires a broad approach, considering direct attribution, brand lift, and cost efficiencies.Chapters:00:00 Understanding the Community and the Audience22:28 Exploring the Vastness of Influencer Marketing23:13 Crafting Content for Conversion28:01 Measuring Success in Influencer Marketing34:15 Selecting Platforms for Influencer Marketing38:05 In-House Influencer Marketing Training and Consultation

https://youtu.be/9-WFP95QV8EWelcome to another episode of the 'eCom Pulse' podcast. Today, we have Erez Sages, the CEO and Co-founder of iBundle, joining us.Erez and his team have transformed the shipping landscape for e-commerce businesses, particularly in the D2C sector. iBundle offers a unique shipping method that consolidates shipments, ensuring cost-effective and efficient delivery across multiple international corridors.In this episode, Erez shares the story behind iBundle's inception and how they identified a significant pain point in e-commerce logistics.He discusses the core elements that set iBundle apart, such as automation, competitive pricing, and their innovative approach to bundling shipments.Erez also provides valuable insights into the challenges of cross-border shipping, the importance of technology in logistics, and how e-commerce businesses can optimize their shipping strategies to meet customer expectations.Tune in to learn about the cutting-edge solutions iBundle offers and gain practical advice on navigating the complexities of e-commerce logistics.Enjoy the episode!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Erez Sages, the CEO and Co-founder of iBundleLinkedIn: https://www.linkedin.com/in/erez-sages-358642b7/Wix - http://ibundle.net/Takeaways:iBundle's unique approach to shipping and logistics involves leveraging technology and deep expertise in e-commerce and shipping.E-commerce businesses prioritize automation, pricing, and a mix of shipping options to meet customer expectations and manage costs.The shift towards direct-to-consumer and D2C cross-border shipping is driving the need for innovative shipping solutions and logistics expertise.The future of logistics and shipping solutions involves a tech-oriented approach, leveraging AI, and adapting to market trends and customer expectations.Chapters:00:00 Introduction and Background03:02 iBundle's Unique Approach to Shipping and Logistics07:16 E-commerce Challenges and Shipping Criteria13:06 Customer Journey and Localization Services16:13 Market Trends and Decision-Making in Logistics25:13 Expertise and Advice for Logistics Professionals

https://youtu.be/MvT1zBzmFHwValentin Radu, the founder of OmniConvert, shares his expertise on how brands and retailers can increase their Customer Lifetime Value, Conversion Rates and profitability.Valentin shares his journey from struggling with profitability in his early ventures to discovering the crucial role of CLV in business success. We discusses the direct connection between lifetime value and profitability, emphasizing the importance of measuring and improving customer retention. Valentin also highlights key methodologies and actionable steps for businesses to optimize their CLV, such as segmenting customers, gathering feedback, and experimenting with new strategies.Listeners will gain a deeper understanding of the importance of customer-centric approaches in e-commerce, the challenges companies face in shifting their focus from acquisition to retention, and practical advice for improving customer value and driving sustainable growth.I'm really excited to bring you this conversation with valentin, I'm sure you'll learn a lot from him and that this conversation will be both engaging and informative.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Valentin Radu, founder and CEO of OmniConvert.LinkedIn: https://www.linkedin.com/in/valentinradu/Omniconvert - https://www.omniconvert.com/The CLV revolution book - https://www.amazon.com/CLV-Revolution-Transform-Ecommerce-Optimization-ebook/dp/B0CJC7FKC5Takeaways:Customer lifetime value (CLV) is directly connected to profitability, as being profitable for each customer is essential for overall profitability.Customer retention is crucial and can be improved by fulfilling promises, selling valuable products, and providing an outstanding customer experience.Customer value optimization (CVO) is a conscious process that focuses on increasing CLV through lead indicators and experimentation.Lead indicators, such as the number of experiments per month and the number of campaigns, help prioritize actions to improve CLV.Understanding customer needs and focusing on solving their problems is key to successful sales and business growth.Chapters:00:00 Introduction and Background02:37 The Connection Between CLV and Profitability10:44 The Three Pillars of Customer Retention25:18 The Importance of Lead Indicators in Driving Growth32:13 Career Highlights and Lessons Learned36:44 The Power of Understanding Customer Needs in Sales

https://youtu.be/iwAQU-BxNU4On today's episode, our host, Eitan Koter, talks with Oren Inditzky, Wix's VP and General Manager of Online Stores. Oren has an extensive background in e-commerce, having previously worked with industry giants like Expedia, Dell, and Amazon.At Wix, Oren leads the charge in providing merchants with professional tools to establish, manage, and grow their e-commerce businesses.Oren shares the evolution of Wix's e-commerce platform, highlighting its versatility, ease of use, and extensive capabilities, including advanced drag-and-drop editing, seamless integration with various sales channels, and AI-powered tools for content creation and customer engagement.We discuss the importance of retention strategies in an era of increasing customer acquisition costs, as well as the potential of artificial intelligence and machine learning to shape the future of e-commerce.Stay tuned to learn about Wix's innovative solutions, the benefits of using Wix Studio for agencies, and Oren's perspective on the future of e-commerce technology.This episode offers essential advice and practical tips for merchants aiming to enhance their online presence and grow in today's competitive market.Let's start the show.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Oren Inditzky, Wix's VP and General Manager of Online Stores.LinkedIn: https://www.linkedin.com/in/oren-inditzky/Wix - https://www.wix.com/Takeaways:Wix's e-commerce platform offers versatility, ease of use, and cost-effectiveness for merchants.The platform includes an advanced drag-and-drop editor for storefront customization.Wix serves a wide range of merchants, from beginners to large-scale sellers and agencies.AI plays a significant role in e-commerce, enabling personalized experiences and improved customer retention.Retention and personalization are crucial for brands to succeed in the competitive e-commerce market.Chapters:00:00 Introduction and Role at Wix05:41 Directly Using Wix vs. Working with a Local Agency07:56 Tools Provided to Agencies with Wix Studio10:41 Integration and Customization Options25:10 Differentiation and Challenges for Brands28:05 Tips and Recommendations for Merchants

https://youtu.be/6wzNPvZekN0In this episode, our host Eitan Koter joined by Naama Manova-Twito, co-founder and CEO of MarkeTeam.ai, a groundbreaking company that has created the world's first fully autonomous AI marketing team. With over 24 years of experience in the marketing industry, Naama brings a deep understanding of the challenges and opportunities marketers face today. She explains how MarkeTeam.ai assigns a team of specialized AI agents to handle various marketing functions, including social media, SEO, and content creation, freeing up valuable time and resources for businesses.Naama discusses the strategic approach of MarkeTeam.ai, emphasizing the importance of balancing organic and paid media efforts. She highlights how their AI platform can quickly adapt to changing market conditions and provide tailored recommendations to optimize marketing budgets and achieve better results. We also explore the collaborative nature of their AI agents, which work together to generate creative solutions and drive performance.This episode offers a fascinating look at the future of marketing, showcasing how AI can transform the way businesses plan and execute their strategies. Join us now and discover how MarkeTeam.ai helps companies navigate the complex marketing landscape with cutting-edge technology.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Naama Manova-Twito, co-founder and CEO of MarkeTeam.aiLinkedIn: https://www.linkedin.com/in/naama-manova-twito-7b634b13/MarkeTeam.ai - https://www.marketeam.ai/Takeaways:Marketing .ai is a fully autonomous AI marketing team that helps marketers and small teams achieve big results with fewer resources.The platform connects to various data sources and uses a domain-specific foundation model to provide recommendations and strategies for different marketing channels.The AI agents in the platform work collaboratively with users, allowing for a multi-human, multi-agent chat experience.The platform is gradually releasing new agents and features, with the social media agent already available.Chapters:00:00 Introduction to Marketing .ai02:25 Collaborative AI Agents06:09 Data Sources and Decision-Making08:29 Budgeting and Resource Allocation10:47 Customizing Strategies and Recommendations12:26 User Experience and Engagement15:07 Building Trust and Empowering Users19:35 Integration of AI in Operations21:33 Rewarding Successful Implementation23:22 Training Models and Data Management25:20 Marketing Throughput and Content Strategy28:17 Balancing Focus and Diversification29:17 Rollout of New Agents and Features31:31 Challenges and Resilience32:25 Fun Fact: Baking to Destress

https://youtu.be/kWLu0uo3WgEIn this episode, out host Eitan Koter welcomes Sabina Campbell, Sr. Director SEO and E-commerce at Restaurant Supply, a leading online destination for commercial kitchen equipment and foodservice supplies. Sabina shares her extensive knowledge in technical SEO, content production, and customer acquisition strategies.During our conversation, Sabina explains the importance of a well-structured website, emphasizing the need for proper use of H1 to H6 tags, optimized meta titles, and descriptions. She discusses the significance of Google’s topical authority and EAT (Expertise, Authoritativeness, and Trustworthiness) in ranking well on search engines.Sabina also highlights the changing role of keywords, structured data, and the growing importance of Google Shopping. She provides insights on building trust, optimizing user experience, and the continuous nature of SEO efforts. Additionally, she touches on the impact of automation and AI tools in streamlining content creation and other processes.This episode offers valuable insights for both small and large businesses looking to enhance their online presence and improve their SEO strategies. Join us as we explore the world of SEO with Sabina Campbell.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Sachin Sabina Campbell, Sr. Director SEO and E-commerce at Restaurant SupplyLinkedIn: https://www.linkedin.com/in/digital-marketing-ai-seo/Restaurant Supply - https://www.restaurantsupply.com/Takeaways:Continuous optimization and automation are essential in SEO to stay ahead in the ever-changing landscape.Providing value to customers through informative and relevant content is crucial for SEO success.Building trust with customers is important, especially for small businesses in a competitive online market.Technology integration and process optimization are trends in the restaurant industry.Chapters:00:00 Introduction and Background03:02 Optimizing User Experience and Performance08:24 Structured Data and Schema11:55 Google Shopping and Trust13:36 Process Optimization in the Restaurant Industry21:44 Automation and Standardization25:30 Continuous Optimization and Automation29:55 Technology Integration in the Restaurant Industry33:00 Backlinks and Domain Authority