Mastering eCommerce Marketing

In this episode of the eCom Pulse podcast, our host Eitan Koter sits down with Aggie Meroni, the founder of White Bee Digital, a paid social agency that also offers PPC services, specializing in helping e-commerce brands that are ready to scale.Aggie shares her unique journey from a career in investment management to launching her own digital marketing agency, driven by a passion for e-commerce sparked by a podcast she discovered while working in the corporate world.Throughout the episode, Aggie offers practical advice on how to approach digital advertising in today's ever-changing landscape. She emphasizes the importance of understanding your customers on a deeper level, using their language in ad creatives, and testing content organically before moving into paid strategies.Aggie also discusses the significant impact of Apple's privacy updates on digital advertising and how brands can adapt to these changes by focusing on creative strategy.Listeners will gain a better understanding of how different platforms like TikTok, Pinterest, Meta, and Google Ads play distinct roles in a comprehensive advertising strategy, as well as the importance of maintaining an active organic social media presence to support paid campaigns.This episode provides practical advice and strategies that can make a real difference in your marketing approach, whether you're launching your first campaign or refining your current efforts.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Aggie Meroni, Founder & CEO of White Bee Digital.LinkedIn: https://www.linkedin.com/in/aggiemeroni/White Bee Digital: http://www.whitebeedigital.com/Watch the full Youtube video here:https://youtu.be/VBuzJHyir2QTakeaways:Understanding your customers and their motivations is crucial for effective advertising.Organic social media plays a different role than paid advertising and helps build trust and engagement with your brand.Different platforms require different strategies, and it's important to understand their strengths and limitations.Successful campaigns often require testing and iterating to find the right messaging and creatives.View advertising as an investment and be willing to allocate sufficient budget and time for testing and optimization.Chapters:00:00 Introduction and Background08:56 The Changing Landscape of Advertising19:15 The Holistic Approach to Marketing26:28 Strategies for Different Advertising Platforms35:53 Successful Campaigns and Mindset

In this episode of eCom Pulse, our host Eitan Koter sit down with Ryan Millman, the founder of Undigital, a company pioneering a new marketing channel called in-package personalization.Ryan is a serial entrepreneur, having successfully launched and scaled five companies, and he's now focused on revolutionizing how eCommerce brands connect with their customers through personalized experiences.Ryan shares the story behind Undigital and the concept of in-package personalization, which allows brands to deliver tailored marketing messages inside every package they ship. This episode explores how brands can build deeper connections with their customers by leveraging data to create one-to-one marketing at scale.Ryan discusses the challenges of bootstrapping a business, the importance of innovation, and how Undigital helps brands achieve higher reorder rates, reduce customer service inquiries, and increase overall customer loyalty.We also dive into Ryan’s thoughts on fostering a culture of customer-centric innovation, balancing the costs of R&D with sales and marketing efforts, and the critical role that partnerships play in scaling a business.Tune in to discover how Ryan’s approach can help your brand achieve greater customer love and long-term success.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Ryan Millman, co-founder and CEO of UndigitalLinkedIn: https://www.linkedin.com/in/📦ryan-millman-1446504/Undigital: https://undigital.com/Watch the full Youtube video here:https://youtu.be/EBng5W93np8Takeaways:Customer love is a critical aspect of e-commerce success, and brands should focus on creating a unique and memorable experience for their customers.In-package personalization allows brands to deliver highly curated and relevant marketing collateral in every outgoing package, driving customer engagement and loyalty.Implementing in-package personalization can lead to reduced customer service calls, increased revenue, and higher customer lifetime value.Partnerships with 3PLs can help drive adoption of in-package personalization and provide access to a wider customer base.Investing in customer love and continuously improving the customer experience is key to long-term success in e-commerce.Chapters:00:00 Introduction and Background03:07 The Importance of Customer Love in E-commerce08:10 Introducing In-Package Personalization12:40 Driving Revenue and Customer Loyalty18:10 Challenges and Objections22:31 Business Model and Engagement25:34 Marketing Strategies and Channels28:41 Balancing Innovation and Sales31:30 Partnerships and Bootstrap Growth33:29 Final Thoughts and Contact Information

In this episode, our host Eitan Koter speaks with Steven Pemberton, a successful entrepreneur who has built two seven-figure brands alongside his wife and now works as a fractional CMO, helping other businesses achieve similar success. Steven's journey from corporate life to e-commerce is not only inspiring but also packed with practical advice for anyone looking to grow their own brand.Steven shares how he and his wife transitioned from a struggling Amazon business to creating thriving e-commerce brands, focusing on cosmetics and home goods. He talks about the challenges they faced, including a major setback with Amazon that left them in significant debt, and how they pivoted to build a successful Shopify store primarily using Facebook Marketplace. His story is a testament to resilience, resourcefulness, and the importance of focusing on profitability rather than just revenue.During our conversation, Steven offers practical tips on product selection, the importance of cohesive product images, and how to make your brand stand out in a crowded market. He also explains his approach to paid advertising and the critical role of storytelling in connecting with customers.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Steven Pemberton, Co-Founder and CEO, ElevatumLinkedIn: https://www.linkedin.com/in/stevenkpemberton/Elevatum: https://linkpop.com/elevatumWatch the full Youtube video here:https://youtu.be/n_Cg32K-uIoTakeaways:Building successful brands requires hard work, resilience, and the ability to adapt to challenges.Differentiation is key in a crowded market, and putting a unique spin on existing products can help a brand stand out.Creating cohesive and visually appealing product pictures is crucial for attracting customers and driving sales.Understanding supply chain and logistics is essential for maximizing profit margins in e-commerce.New brands should carefully consider their business model, capital investment, and market positioning before entering the e-commerce industry. Cohesive product pictures and messaging are crucial for standing out in the e-commerce industry.Facebook ads can be a powerful tool for driving sales, but the messaging should be tailored to the platform.Providing excellent customer service and quick response times can set a brand apart from competitors.Value-based marketing, focusing on the unique story and value proposition, is more effective than price-based competition.Product selection should involve thorough research, including analyzing customer reviews and identifying gaps in the market.Scaling and optimizing marketing channels, such as SEO and social media, are essential for business growth.Chapters:00:00 Introduction and Background01:32 Building Successful Brands: Challenges and Lessons Learned05:22 From Amazon to Shopify: A Journey of Adaptation08:26 The Power of Differentiation and Cohesive Product Pictures11:12 Navigating the Challenges of Amazon and Wholesaling17:13 Maximizing Profit Margins through Supply Chain and Logistics18:33 Advice for New Brands Entering the E-commerce Industry19:55 Standing Out in E-commerce20:56 Differentiating Through Cohesive Product Pictures and Messaging22:22 Excellent Customer Service as a Competitive Advantage25:15 Value-Based Marketing Over Price-Based Competition32:02 Thorough Research for Effective Product Selection35:47 Scaling and Optimizing Marketing Channels for Growth38:25 Fractional CMO Services: Expertise for Business Growth

Welcome to today's episode of eCom Pulse. Our guest is Natalia Chappell, founder of NC & Co, a digital marketing consultancy specializing in luxury fashion, lifestyle, and beauty brands. Natalia has over a decade of experience in digital marketing, having scaled the luxury division at THG, working with high-profile brands such as Rikso, Ganni, and Represent.This year, Natalia took the bold step of launching her own business to focus on providing a more holistic approach to digital marketing.In this episode, Natalia shares her journey from working in the corporate world to becoming an entrepreneur, explaining the motivations behind her decision to start NC & Co.She discusses the importance of a founder’s story in building brand trust and how authenticity can be a key differentiator in a competitive market.Natalia also talks about the challenges brands face in digital marketing, particularly the misconceptions around SEO and the value of TikTok as a platform for both organic growth and paid advertising. She emphasizes the need for a comprehensive marketing strategy that includes a mix of channels and the importance of understanding and leveraging customer data.Tune in to learn more about Natalia’s approach to creating effective marketing campaigns, the role of creativity and data in driving results, and her vision for the future of digital marketing in the fashion industry.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Natalia Chappell, founder of NC & Co.LinkedIn: https://www.linkedin.com/in/nataliachappell/NC & Co. – https://www.nataliachappell.co.uk/Watch the full Youtube video here:https://youtu.be/nId-Xens_5gTakeaways:Authenticity and employee-generated content are key strategies for successful marketing campaigns in the fashion industry.TikTok is a valuable platform for brands to engage with their audience and drive conversions.Data analysis, website optimization, and retargeting are essential for driving conversions and improving campaign performance.Brands should continuously test and learn, stay ahead of trends, and take risks to stay competitive in the ever-changing digital marketing landscape.Natalia shares fun facts about being bilingual and living in different countries.Chapters:00:00 Introduction and Natalia's Journey in the Fashion Industry08:15 The Evolution of Digital Marketing in the Luxury Fashion Sector23:32 The Impact of COVID-19 on Digitalization and Authenticity28:03 A Successful Campaign Launch: Channels and Investments35:39 Conclusion and Fun Facts

In today's episode, our host Eitan Koter have a conversation with Greg Heilers, the co-founder of Jolly SEO, a company that specializes in link-building and content outreach for businesses aiming to improve their online visibility.Greg brings a unique background to his role, having started his career far from the digital world, working in agriculture and traveling the globe before settling into writing and eventually founding a successful SEO agency. His journey offers a fresh perspective on how diverse experiences can shape one's approach to business and marketing.Throughout the episode, Greg shares practical strategies for navigating the competitive world of SEO. He discusses the significance of authenticity in outreach and why building real relationships with publications is crucial for long-term success. Greg also sheds light on the challenges and opportunities presented by the ever-changing nature of search engines and digital marketing, offering tips on how to effectively use platforms like Help a Reporter Out and Connectively to gain media coverage and build authority.Additionally, Greg touches on the role of AI in content creation, explaining how it can be a powerful tool when used correctly, but also highlighting the importance of human oversight in maintaining quality and relevance. For those looking to enhance their brand’s online presence, Greg offers clear and actionable advice on everything from crafting compelling pitches to evaluating the quality of potential link-building opportunities. This episode is a must-listen for anyone interested in mastering the art of SEO and content marketing.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Greg Heilers, the co-founder of Jolly SEO.LinkedIn: https://www.linkedin.com/in/gregheilers/My Bodyguard – https://jollyseo.co/Watch the full Youtube video here:https://youtu.be/y0_WPEF3WgQTakeaways:Authenticity and leveraging clients' expertise are key in writing and storytelling.Platforms like Help a Reporter Out and Connectively can be valuable in outreach tactics.A strong hook is crucial in outreach emails to stand out and get responses.Balancing PR and SEO goals in outreach can be challenging but important.Paid link building can have short-term benefits but should be approached with caution.Link building remains important in SEO despite changes in search algorithms. Building relationships with publications is valuable in link building.Human oversight is important when using AI tools for outreach.Relevancy plays a significant role in link building.Successful link building requires patience and effort.Chapters:00:00 The Art of Writing and Storytelling02:22 The Role of Platforms in Outreach Tactics03:36 Crafting a Strong Hook in Outreach Emails05:44 Balancing PR and SEO Goals in Outreach07:30 The Limitations of Backlinks08:45 The Pros and Cons of Paid Link Building09:49 The Importance of Link Building in SEO29:00 The Value of Human Connection in Outreach33:24 Tips for Brands Wanting to Jump into Link Building40:11 Evaluating the Quality of Publications43:37 The Significance of Relevancy in Link Building47:14 The Patience and Effort Required for Successful Link Building

In this episode, our host Eitan Koter welcomes Colin Lewis, a marketing professional with extensive international experience across Australia, Asia, and Europe. Colin has held pivotal roles such as CMO and Marketing Director for major airlines, where he gained deep insights into retail, digital commerce, and the rising influence of retail media.Colin provides a thoughtful analysis of the shifting responsibilities of the CMO, emphasizing the need for a strong commercial focus while navigating the complexities of new technologies. He offers a comprehensive look at retail media, exploring how brands can effectively use this channel to drive innovation, enhance customer engagement, and achieve measurable results. Colin also shares his approach to launching new products in today’s competitive environment, highlighting the importance of conducting a realistic assessment, crafting a strategic plan, and maintaining flexibility to adapt quickly to market demands.Beyond his professional expertise, Colin opens up about his passion for motorsport, a lifelong interest that he describes as the driving force behind his career. He shares how this personal passion intertwines with his professional life, offering you, our listener a unique perspective on balancing work with what you love.Throughout the conversation, Colin's insights are grounded in real-world experience, making this episode an important resource for anyone looking to understand the current landscape of marketing and digital commerce.Podcast website: https://vimmi.net/ecom-pulse-podcast/Vimmi website: https://www.vimmi.netEmail us: info@vimmi.netTalk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Colin Lewis, Marketer, Educator, Keynote Speaker, Author, eCommerce, Retail Media, Marketplace Expert.LinkedIn: https://www.linkedin.com/in/colinlewis/Watch the full Youtube video here:https://youtu.be/6I8M6llBYdMTakeaways:Being a pie-shaped professional with expertise in multiple areas is valuable in the evolving role of the CMO.The marketing landscape is changing, with a focus on digital commerce, social commerce, and the integration of content, commerce, and creativity.Internet-scale businesses and the combination of various channels will shape the future of marketing.Assessing the market and being innovative in product and go-to-market strategies are crucial for launching new products.Be realistic and honest when developing a marketing strategy, considering budget, objectives, and available resources.Retail media offers opportunities for brands and retailers to collaborate and measure the impact of their marketing efforts.The future of marketing lies in innovation and measurement, leveraging technologies and data to drive results.Chapters:00:00 Introduction and Background05:32 The Evolving Role of the CMO08:18 The Changing Landscape of Marketing12:11 The Future of Marketing15:38 Launching New Products24:04 The Importance of Product Distribution25:01 Activation Model and Execution27:10 Validation and Research30:43 Unlocking Opportunities with Retail Media38:20 The Future of Marketing: Innovation and Measurement

Hello listeners and welcome to another episode of eCom Pulse. Today our host Eitan Koter chat with David Popovich, a seasoned e-commerce entrepreneur who has carved out an exclusive space in the world of e-commerce and marketing. David shares his journey, transitioning from a corporate marketing career at ClubMed to becoming a successful e-commerce entrepreneur.One of David's standout successes is his niche brand, Wolfstuff, which capitalized on the deep passion of people have for wolves. By identifying this underserved market and carefully curating products that resonated with wolf enthusiasts, David was able to build a thriving business. David also shares the creation of his self-defense brand, My Bodyguard, which addresses a significant pain point for women, providing them with tools to feel more secure.David explains the importance of thorough audience research, how to effectively validate product ideas before fully committing, and the critical shift from dropshipping to building authentic, customer-centered brands. David highlights the need to focus on niches with real pain points, and how doing so can lead to sustainable, successful businesses.Whether you are looking to enter or grow within the e-commerce space, this episode contains practical advice and actionable strategies from someone who has experienced the journey and knows what it takes to succeed.David’s story is a testament to the power of perseverance, research, and a keen eye for untapped opportunities.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: David Popovich, Founder of Trust The Brokers. Helping online business owners to maximize their multiples on Exits.LinkedIn: https://www.linkedin.com/in/david-popovich/My Bodyguard – https://www.mbg.co.il/Watch the full Youtube video here:https://youtu.be/yjWGwcTRgw0Takeaways:Finding a niche and building a brand with a loyal audience is crucial in e-commerce.Market research, including manual methods like social listening and investigating communities, is essential for understanding customer needs.Validating ideas and understanding customer preferences before launching a product can lead to success.Identifying a passionate community and being the first to market with a unique product can give a competitive advantage. Timing is crucial when launching an e-commerce store, especially during peak shopping seasons like Black Friday and Christmas.Understanding your audience and their preferences is key to creating successful products and designs.Market research and customer-centricity are essential in building a sustainable online business.Light Funnels is a platform that combines the features of Shopify and ClickFunnels, optimizing sales funnels and increasing average order value.Scaling and exiting an e-commerce business require factors such as organic traffic, return customer rate, and having an exit strategy.Chapters:00:00 Introduction and Background02:01 The Trigger for Change04:45 Excitement in the Digital Commerce Industry08:48 First Initiative and Project13:57 Market Research and Idea Validation24:21 Identifying a Passionate Community28:30 Understanding Your Audience and Designing Successful Products33:29 Creating Unique Bundles to Differentiate Your Store36:31 Optimizing Sales Funnels and Increasing Average Order Value with Light Funnels41:09 Scaling and Exiting E-commerce Businesses

In this episode of eCom Pulse, our host Eitan Koter talk with Scott Lux, Executive Vice President, Global E-commerce and Technology at Esprit. Scott brings years of experience from both the tech and marketing sides of the industry, offering a deep understanding of how brands can thrive in today’s challenging environment.We explore how companies can effectively balance innovation with operational efficiency, particularly in an era of rising costs and shifting consumer expectations.Scott emphasizes the importance of having a clear brand purpose, supported by data-driven strategies and a strong marketing foundation. He also sheds light on the evolving roles of marketing and technology leaders, the challenges of managing modern marketing tools, and why a strong content strategy is essential for success.Scott’s insights into leveraging data to refine customer experiences, his perspective on the future of paid media, and practical advice for navigating the complexities of today’s retail landscape make this episode a must-listen for e-commerce professionals.Whether you're looking to optimize your tech stack or better understand consumer behavior, Scott’s experience offers actionable takeaways to help drive your business forward.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Scott Lux, Executive Vice President, Global E-commerce and Technology at Esprit.LinkedIn: https://www.linkedin.com/in/scottlux/Newton Baby – http://www.esprit.com/Watch the full Youtube video here:https://youtu.be/d4HwqCaDzj8Takeaways:Focus on data architecture and structure to enable effective decision-making.Stay curious and actively seek knowledge and insights from peers and industry events.Rethink marketing strategies and explore alternatives to traditional paid media.Prioritize customer experience and integrate retention efforts with acquisition goals.Emphasize transparency and strong leadership to foster a positive work culture.Chapters:03:10 Specialization in the Fashion Industry05:05 Balancing Technology and Marketing Roles08:34 The Importance of Storytelling and Content Creation10:37 Understanding Consumer Sentiment and Improving Brand Perception13:35 Processing Data and Making Informed Decisions15:19 Managing Rising Costs and Evaluating Technology Providers18:31 Balancing Operational Excellence and Innovation20:16 Streamlining Marketing Tools and Processes30:46 Marketing Channels and the Challenges of Paid Media37:19 Management Skills and the Future of Work41:19 Scott Lux's Fun Fact and Closing Remarks

In this episode of eCom Pulse, our host Eitan Koter welcomes Kait Stephens, CEO and co-founder of Brij. Brij helps brands reclaim customer data lost to retail & marketplaces & drive retail velocity through mobile-optimized experiences.Kait is a leading voice in e-commerce and omnichannel strategies. Known as the "Omnichannel Queen," Kait also hosts The Omnichannel Marketer podcast and is an active angel investor.In this episode, Kait shares her journey from private equity investing at PIMCO to co-founding Brij with her partner Zack Morrison at Harvard Business School. She discusses the challenges and opportunities she identified in the retail landscape, particularly the lack of data and personalization in omnichannel shopping.Kait explains how Brij bridges the gap between offline and online shopping experiences, using innovative tools like QR codes for better customer engagement and data collection.Kait also offers valuable advice for brands starting their retail journey, emphasizing the importance of omnichannel strategies, leveraging LinkedIn for building retail relationships, and the role of data in enhancing customer experiences.Tune in to learn from Kait's experience and gain practical advice for navigating the evolving retail and e-commerce landscape.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Kait Stephens, CEO and co-founder of Brij.LinkedIn: https://www.linkedin.com/in/kait-margraf-stephens/Newton Baby – https://www.brij.it/Watch the full Youtube video here:https://youtu.be/8jRGcDTSXzcTakeaways:Omnichannel marketing is crucial for brands to meet customers wherever they want to shop.Collecting data and building direct relationships with customers is essential for brand success.The decision to go D2C or retail depends on the product category and consumer behavior.Being a founder requires grit and the ability to overcome imposter syndrome.Women founders can balance motherhood and entrepreneurship with the right mindset and support.LinkedIn is a powerful platform for building a founder brand and generating leads.Chapters:00:00 Introduction and Background03:41 The Power of Omnichannel Marketing06:22 Unique Approach to Data Collection and Customer Relationships09:20 D2C vs Retail: Choosing the Right Path15:08 Overcoming Imposter Syndrome as a Founder31:52 Building a Founder Brand on LinkedIn

https://youtu.be/EWlvYgOnNM8In this episode of eCom Pulse, our host Eitan Koter welcomes Rusty Speidel, a digital marketing expert with a very unique background. Rusty works as Global Director, E-Commerce at Caspari, a company renowned for its high-end paper products that enhance home events and celebrations.He shares his journey from being a musician to becoming a leader in digital marketing and e-commerce, highlighting how his creative background aids in structuring and designing user-friendly digital experiences.Rusty discusses Caspari's significant shift from a traditional wholesale model to expanding into online retail, emphasizing the challenges and strategies involved in this transition. He explains the importance of being customer-centric, focusing on the needs and preferences of their audience to create engaging and effective marketing campaigns.Rusty also discusses how to utilize email marketing effectively, which has proven to be successful by showcasing their beautifully designed products and providing practical content.Additionally, Rusty introduces the use of AI-driven tools that help Caspari gain better data insights and optimize their user experience.This episode offers practical strategies for enhancing your digital presence and improving customer engagement. Tune in to learn from Rusty's extensive experience in digital marketing and his innovative approaches at Caspari.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Rusty Speidel, Global Director, E-Commerce at Caspari.LinkedIn: https://www.linkedin.com/in/rustyspeidel/Newton Baby – http://www.casparionline.com/Takeaways:Rusty's music background has influenced his career in digital marketing, emphasizing the importance of patterns, structure, and emotional intelligence in user experience design.The transition of Caspari from offline to online presents challenges in system-based and mindset-based aspects, requiring a shift towards customer-centric strategies.Email marketing plays a significant role in customer retention and engagement, with a focus on targeting existing customers and providing value-driven content.Tools like Klaviyo and Retention are utilized for data analysis, customer segmentation, and enhancing the user interface to align with customer preferences.Rusty's career path was shaped by the opportunities to work with talented individuals and entrepreneurs, emphasizing the importance of customer satisfaction and work-life balance.Chapters:00:00 Introduction and Background02:03 The Influence of Music on Digital Marketing05:04 Challenges of Transitioning Caspari to Online14:02 The Impact of Email Marketing on Customer Retention28:03 Shaping a Career in Digital Marketing