Mastering eCommerce Marketing

Welcome to this episode of Mastering eCommerce Marketing, hosted by Eitan Koter. Today, Eitan chats with Justus Klover-Schlotfeld, Chief Executive Officer of NEX, a global SaaS platform headquartered in London. NEX connects technology providers, industry experts, and retailers to simplify cross-border logistics and eCommerce operations.In this episode, Justus shares the vision behind NEX and how it grew from identifying a gap in cross-border supply chain logistics. He explains how NEX brings together the best technology providers to create a more seamless, efficient eCommerce ecosystem. Eitan and Justus discuss key challenges and opportunities in global eCommerce today, including the impact of direct fulfillment from China, the role of AI in logistics, and how data-driven decisions can improve efficiency.They also explore how NEX helps retailers expand globally through its network, offering solutions that simplify customs processes, improve supply chain management, and give retailers more control over their operations.Later, Justus offers some practical advice for eCommerce businesses looking to scale internationally and shares a bit about how he balances his busy work schedule with family life and sports. If you’re looking for strategies to optimize your eCommerce supply chain or are curious about how technology is transforming cross-border logistics, this episode is packed with valuable takeaways.Let’s jump into the conversation with Eitan and Justus.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/mastering-ecommerce-marketing/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Justus Klüver - Schlotfeldt, Chief Executive Officer at NeX eCommerce LinkedIn: https://www.linkedin.com/in/justus-kl%C3%BCver-schlotfeldt-265a5380/NeX eCommerce: https://nex-network.com/Watch the full Youtube video here:https://youtu.be/PaO9AZk4GCwTakeaways:NEX is a global acting ecosystem for cross-border e-commerce, connecting technology providers, logistics companies, and retailers.The company is divided into four major business units: the membership network, the NEX Hub, the NEX Academy, and events.Challenges in global e-commerce include direct fulfillment from China, the need for local expertise in customs clearance, and the importance of data usage.Technology and innovation, particularly AI, play a crucial role in improving supply chain efficiency and customs processes.Retailers looking to expand globally should consider multi-channel selling, work with local heroes in different markets, and prioritize supply chain management.Work-life balance is important, and Justus enjoys spending time with his family and participating in sports.Chapters:00:00 Introduction to NEX and Justus Klover-Schlotfeld01:15 The Vision and Initiatives of NEX05:17 The Four Major Business Units of NEX11:17 Challenges and Opportunities in Global E-commerce15:40 The Role of Technology and Innovation in Supply Chain19:34 Tips for Retailers Expanding Globally26:43 The Importance of Work-Life Balance

Welcome to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan is chatting with Eagan Heath, who runs Asymmetric Marketing, a digital marketing agency that helps businesses with everything from PPC, SEO, and landing pages to web design and analytics.In this episode, Eitan and Eagan cover a lot of ground. Eagan shares how the constantly changing marketing space keeps things interesting, and why businesses need to be ready to adapt to new channels as they pop up. They discuss how platforms like Google and Meta are becoming more competitive, making it harder for businesses to get noticed through traditional methods like SEO and paid search. Eagan also touches on the importance of getting back to the basics—knowing your audience, understanding their needs, and creating content that speaks directly to them.They also explore how newer approaches like influencer marketing and TikTok can offer fresh opportunities, and why it’s crucial to balance marketing efforts across different stages of the funnel. Whether you’re working on email, SEO, or paid ads, this episode has some great takeaways on how to stay focused in a crowded digital space.Stay tuned for some valuable strategies and a down-to-earth conversation on what really works in digital marketing today.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/mastering-ecommerce-marketing/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Eagan Heath, Digital Marketing Agency Partner at Asymmetric Marketing LLC LinkedIn: https://www.linkedin.com/in/eagan-heath/Asymmetric Marketing LLC: https://asymmetric.pro/Asymmetric Marketing LLC LinkedIn: https://www.linkedin.com/company/asymmetricmarketingGetFoundMadison: https://getfoundmadison.com/Watch the full Youtube video here:https://youtu.be/MmSYdHthSrQTakeaways:Marketing is constantly evolving, with new channels and platforms emerging all the time.Mature platforms like SEO, paid search, and paid social have become more competitive and saturated.Understanding customer psychology and addressing their concerns and aspirations is crucial for effective marketing.Content plays a key role at different stages of the marketing funnel, from building awareness to driving conversions. Measuring and analyzing data in marketing has become more challenging due to privacy changes, but triangulating data from multiple sources can provide insights.AI is playing a significant role in advertising platforms like Facebook and Google, with a shift towards open targeting and the need for a sufficient amount of data to feed AI algorithms.AI is also impacting SEO, making content creation faster and cheaper, and offering opportunities for repurposing content and improving technical SEO.Work-life balance is important for productivity and creativity, and having morning routines and engaging in leisure activities outside of work can contribute to overall well-being.Chapters:00:00 Introduction and the Excitement of Marketing01:33 The Challenges of Marketing in a Changing Landscape03:03 The Saturation of Mature Platforms06:29 Understanding Customer Psychology for Effective Marketing09:26 The Role of Content in the Marketing Funnel19:16 Measuring and Analyzing Data in Marketing22:44 The Role of AI in Advertising Platforms25:26 The Impact of AI on SEO33:42 Work-Life Balance and Morning Routines

In today’s episode of Mastering eCommerce Marketing, host Eitan Koter welcomes Nicholas Hernandez, the Director of E-commerce at Felina, a well-established brand in women's intimates and basics. Felina has been around for over 40 years, and Nicholas shares how the company has recently shifted from being primarily wholesale to expanding into the direct-to-consumer space.During the episode, Nicholas talks about his approach to managing the entire customer journey — from top-of-funnel activities like organic and paid marketing, to customer retention strategies at the bottom of the funnel. He also discusses how Felina is expanding its product line into athleisure and loungewear, offering a new way to engage both their loyal and new customers.A key takeaway from the episode is how Nicholas and his team are navigating the challenges of transitioning a legacy brand to the digital space while staying agile. He shares some practical strategies for balancing wholesale and e-commerce, and the importance of understanding your customer, whether online or in-store. There’s also an interesting look at how Nicholas applies his startup experience to keep the team lean, adaptive, and focused on testing new ideas.It’s a conversation packed with real-world strategies and thoughtful approaches to scaling e-commerce. So, let’s get into it with Nicholas Hernandez.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/mastering-ecommerce-marketing/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Nicholas Hernandez, Director of Ecommerce at Felina LinkedIn: https://www.linkedin.com/in/nicholasfhernandez/Felina: https://www.felina.com/Watch the full Youtube video here:https://youtu.be/eqRWeGd9vi4Takeaways:Nicolas Hernandez manages the entire customer funnel at Felina, from top-of-funnel marketing to bottom-of-funnel retention efforts.Felina, a company with a 35-year history in wholesale, has recently transitioned to selling online and is building a tech stack and funnel as if it were a direct-to-consumer company.The best marketing is the kind that feels like a story or narrative that customers are genuinely excited to engage with.Tapping into brand affinity and creating a genuine connection with customers can be a powerful differentiator in a crowded market.Understanding the customer journey and developing messaging that resonates with customers at each stage of the funnel is crucial for successful marketing campaigns. Understand the customer and create a cohesive brand experienceAnalyze and optimize various touchpoints in the customer journeyListen to extreme customer feedback and leverage brand advocatesBe open to experimentation and don't rely on historical successPassion for classic cars and background in the entertainment industryChapters:00:00 Introduction and Overview of Felina03:04 Balancing Innovation with a Legacy Organization06:10 Transitioning from Wholesale to Direct-to-Consumer09:01 The Power of Storytelling in Marketing11:48 Creating Genuine Connections with Customers16:41 Developing Messaging for Each Stage of the Funnel20:45 Analyzing Performance and Reworking Strategies23:38 Optimizing the Funnel and Customer Touchpoints27:11 Listening to Extreme Customer Feedback29:24 Being Open to Experimentation32:51 Agile Mindset and Startup Experience35:22 Passion for Classic Cars and Entertainment Industry Background

In this episode of Mastering eCommerce Marketing, host Eitan Koter welcomes Breanna Greenberg, the VP of Marketing at Stratia Skincare. Breanna has been in the beauty industry for over a decade, working with both big brands and startups, and she shares her journey from starting as one of the first social media managers to leading marketing at a fast-growing skincare company.Throughout the episode, Eitan and Breanna talk about the changing world of digital marketing, especially in the beauty and skincare space. Breanna explains how Stratia Skincare focuses on educating customers about their skin and staying transparent with their product formulations, instead of just following trends. She also highlights how video content, especially on platforms like TikTok, plays a big role in building customer trust and engagement.One of the key takeaways is how Breanna's team at Stratia uses employee-driven content and live TikTok events to connect with their audience in a real and authentic way. Breanna also shares how testing new digital tools and platforms early on has helped them stay ahead in a rapidly changing market.The conversation touches on the balance between new customer acquisition and retention, and how Breanna views marketing as ultimately about driving sales. Plus, listeners will get a peek into her work-life balance and some of the unique hobbies she enjoys outside of work. It’s a laid-back, insightful chat with a lot of useful lessons for anyone in marketing or eCommerce.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/mastering-ecommerce-marketing/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Breanna Greenberg, Head of Marketing, Social Media and E-commerce for Stratia SkincareLinkedIn: https://www.linkedin.com/in/breannagreenberg/Stratia Skincare: https://www.linkedin.com/company/stratia-skincare/Watch the full Youtube video here:https://www.youtube.com/watch?v=AQrrTgHryKwTakeaways:Video is incredibly important in the beauty industry, especially for color cosmetics and skincare, as it allows customers to see immediate transformations and experience the product.Authenticity and transparency are key in messaging, focusing on educating customers and providing them with the facts rather than using gimmicks.Working in startups offers opportunities for high growth and expertise in a specific niche, while corporates provide specialized training and resources.Finding a work-life balance is essential for personal fulfillment and can actually make you more efficient and productive in your work.Being open to innovation and experimentation is crucial in marketing, as it allows you to stay ahead of trends and discover new opportunities for growth.Chapters:00:00 Introduction and Background08:37 The Evolution of Digital Media14:48 Messaging: Features vs. Values19:38 Innovation and Experimentation in Marketing26:33 Startups vs. Corporates30:23 Work-Life Balance35:52 Conclusion and Final Thoughts

Welcome back to Mastering eCommerce Marketing! Today, our host Eitan Koter is chatting with Adele Nasr, founder of Adele Consulting Group and partner at Synergy Pickleball. Adele has over 20 years of experience in marketing, starting on the agency side and later moving into brand-side marketing, helping big names like 3-Day Blinds, Home Franchise Concepts, and Aventon grow.In this episode, Adele shares how she’s helped brands navigate the fast-paced world of digital marketing, emphasizing the importance of truly listening to customers. She talks about building customer-focused organizations, simplifying messaging, and using zero-party data to really understand what your customers need. Adele also touches on the importance of balancing owned and earned media for long-term success.We also get into her latest venture, Synergy Pickleball, where she’s doing something unique—offering subscription programs to make it easier for pickleball enthusiasts to get the gear they need. Adele’s passion for both marketing and the brands she works with shines through, and there’s a lot to learn here about the value of putting customers at the heart of everything you do.So, if you’re looking to understand how to grow your brand in today’s competitive environment or you just love pickleball, this episode has plenty to offer. Let’s jump right in with Eitan and Adele Nasr!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/mastering-ecommerce-marketing/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Adele Nasr, founder of Adele Consulting Group and partner at Synergy PickleballLinkedIn: https://www.linkedin.com/in/adelenasr Synergy Pickleball: synergypickleball.comAdele's consulting email: adeleconsulting.com Adele's consulting page: https://brand.page/adeleconsultingWatch the full Youtube video here:https://youtu.be/O6SCGQqSGTYTakeaways:Transparency and authenticity are key in brand communication to build trust with customers.Understanding the customer's perspective and simplifying messaging can improve the connection with the audience.Zero party data, competitor research, and user-generated content are valuable sources of information for marketing strategies.Owned media, such as quality content and helpful resources, should be prioritized alongside paid media.Earned media, including social media presence and user reviews, plays a crucial role in building trust and credibility.Adele's new venture, Synergy Pickleball, offers a unique subscription program for pickleball enthusiasts.Work-life balance can be achieved through quality time with loved ones and effective scheduling and planning.Chapters:00:00 Introduction and Adele's Marketing Journey08:29 Customer Focus and Building a Customer-Focused Organization11:32 Messaging and the Importance of the Customer's Perspective15:39 Establishing a Strong Foundation with Owned and Earned Media19:36 Growth Marketing with Heart and Synergy Pickleball26:25 Work-Life Balance and Adele's Tips

Welcome to another episode of Mastering E-commerce Marketing! Today, our host Eitan Koter is excited to introduce our guest, Jennifer Sutton, the founder of Bright Marketing. With over 30 years' experience in the agency world, Jennifer has worked with some of the biggest brands out there. She brings a unique perspective on how to effectively connect branding, marketing, and advertising in today's fast-paced digital environment.In this episode, we explore Jennifer's journey from working with large agencies to launching her own firm, focusing on a more holistic approach to helping businesses thrive. We’ll touch on the significant shifts in the marketing landscape due to technology, and how agencies can still provide that crucial human touch, especially in creative processes.Jennifer shares her thoughts on the importance of understanding your brand's message and positioning before jumping into tactics. We discuss the role of data in making smarter marketing decisions and the need for businesses to recognize their strengths and not just follow competitors blindly.We'll also chat about work-life balance and how Jennifer manages to stay grounded while juggling her responsibilities as a founder and a mom.So, if you're looking to refine your marketing strategy or simply want to gain some wisdom from Jennifer’s extensive experience, stay tuned! There’s a lot to learn, and I'm sure you’ll find this conversation as engaging as I did.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/mastering-ecommerce-marketing/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Jennifer Sutton, Founder & CEO of Bright MarketingLinkedIn: https://www.linkedin.com/in/jenniferjsutton/Takeaways:The agency industry has evolved over the years, with technology playing a significant role in improving efficiency in media planning and buying.Marketing strategies should be intentional and tailored to the brand's unique strengths and target audience, rather than blindly following competitors.Storytelling is a crucial aspect of branding, and brands can learn from the art of filmmaking in conveying their message effectively.Platforms like TikTok have changed the marketing landscape, requiring brands to create authentic and attention-grabbing content in shorter formats.Understanding where your audience is and focusing your marketing efforts on those platforms is essential for success.A well-planned marketing strategy, informed by data and analytics, can lead to better results and ROI. Understanding branding, marketing, and advertising is crucial for effectively reaching and engaging target audiences.Defining the why, what, and how of a business helps in developing a clear messaging and positioning strategy.Monitoring and analyzing data is essential to ensure marketing efforts are generating the desired results.Work-life balance is important, and self-care and community support play a vital role in maintaining overall well-being.Chapters:00:00 Introduction and Energy in the Business01:24 Evolution of the Agency Industry03:49 Technology's Impact on Media Buying05:35 Intentionality in Marketing Strategies08:54 Choosing the Right Media Outlets11:15 Navigating the Complex Marketing Landscape14:09 The Art of Storytelling in Branding17:02 The Impact of TikTok and Short-Form Content19:34 Understanding Your Audience21:46 The Value of a Well-Planned Marketing Strategy24:36 The Importance of Branding, Marketing, and Advertising28:28 Defining Your Why, What, and How31:51 Monitoring and Analyzing Data for Effective Marketing35:02 Tips for Business Leaders in Marketing41:06 Achieving Work-Life Balance and Self-Care47:52 The Role of Community Support in Well-Being

Welcome to another episode of Mastering E-commerce Marketing! Today, our host Eitan Koter interview Luis Torres. Luis is currently leading the operational side of e-commerce at Specialized, a company renowned for its high-quality bicycles and components. He’s based in the Netherlands but started his professional journey in Mexico, where he played a key role in launching e-commerce for Specialized across Latin America.In our conversation, we’ll explore how Luis transitioned from working in manufacturing to the cycling industry, the challenges he faced while launching e-commerce operations, and how the pandemic reshaped their logistics and delivery strategies. He’ll share some of the innovative approaches he has implemented to enhance customer experience, including various payment options and assembly processes for their bikes.We’ll also touch on the competitive landscape of the cycling industry post-pandemic, how to navigate price wars, and the potential for future loyalty programs to keep customers engaged. Plus, Luis will share a fun personal story about his adventurous past in extreme sports and how that led him to a more relaxed approach with cycling today.So, grab your headphones and join us for a great conversation about the intersection of passion, innovation, and business in the cycling world!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/mastering-ecommerce-marketing/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Luis Torres, EMEA- Digital Commerce Operations Manager, Specialized Bicycles ComponentsLinkedIn: https://www.linkedin.com/in/tmgerardo/Watch the full Youtube video here:https://youtu.be/v0MllNYt1oUTakeaways:Specialized launched e-commerce in multiple regions, starting with the US, and expanded to other markets like Mexico.The operational side of e-commerce involves setting up digital infrastructure, managing warehouses and logistics, and building relationships with stores.Specialized offers two delivery methods: ship to home and pickup in store. The bikes are pre-assembled and require minimal assembly by the customer.The bike industry is highly competitive, with price wars and a focus on customer satisfaction.Luis Torres has had over 12 bone fractures from participating in extreme sports, but now enjoys a more relaxed approach to cycling and plays golf.Chapters:00:00 Introduction and Background13:49 The Launch of E-commerce at Specialized19:15 Managing the Operational Side of E-commerce25:29 Payment Solutions and Delivery Processes30:28 Market Competition in the Bike Industry33:00 From Extreme Sports to Golf: Luis Torres' Journey

Welcome to another episode of Mastering eCommerce Marketing! Today, our host Eitan Koter is joined by Parag Mamnani, the founder and CEO of Webgility. Webgility is a leading platform helping e-commerce businesses streamline their operations, especially in accounting and inventory management.In this episode, Parag talks about how the focus for businesses has shifted from rapid revenue growth to sustainable profitability. He shares insights into the challenges smaller brands face in a world where big players, like Shopify and major marketplaces, are dominating the space. We also dive into how AI is playing a role in optimizing operations beyond just content creation and marketing, with a focus on improving efficiency and reducing costs.If you're an e-commerce brand navigating today’s landscape, you’ll find real, straightforward tips on how to optimize your business, manage costs, and grow smartly in a competitive market. Enjoy the conversation!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/mastering-ecommerce-marketing/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Parag Mamnani, the founder and CEO of Webgility.LinkedIn: https://www.linkedin.com/in/paragmamnani/Webgility: http://www.webgility.com/Watch the full Youtube video here:https://youtu.be/NHuA47Ihf9kTakeaways:There has been a shift in the e-commerce industry from focusing solely on revenue growth to prioritizing profitability.Small businesses face challenges in competing with large marketplaces and need to be thoughtful about their channels and customer acquisition strategies.The order management system (OMS) industry is evolving with the rise of platforms like Shopify and the addition of more capabilities.AI has the potential to optimize business operations and finance by leveraging data and providing predictive insights.Webgility offers free onboarding and support to help businesses streamline their accounting operations.Maintaining a work-life balance is important for business owners.Chapters:00:00 The Shift from Revenue Growth to Profitability in E-commerce02:34 The Evolution of the Order Management System (OMS) Industry05:48 Challenges Faced by Small Businesses in the E-commerce Industry08:19 The Importance of Data and Predictive Insights in AI10:56 The Role of AI in Business Operations and Finance15:19 The Onboarding Process and Support Provided by Webgility20:37 The Significance of Work-Life Balance for Business Owners

In today’s episode, our host Eitan Koter sits down with Greg Rollett, Head of Growth at The Grommet, a platform that helps emerging brands get their products in front of millions of shoppers. Greg has an incredibly unique background, starting off as a musician, touring the U.S., and later transitioning into media, producing videos, hosting TV shows, and even winning Emmy awards.His journey took a turn toward e-commerce, where he’s now passionate about helping brands launch successfully and build real connections with their customers.During our conversation, Greg shares how his experience in video production has played a big role in building trust and driving sales for brands. We dive into the power of video as a tool for relationship building, how to overcome the fear of being on camera, and why consistency is key. He also talks about the importance of building in public, why trust is everything in e-commerce, and how The Grommet gives new brands a unique opportunity to get discovered by the right customers.If you’re into product discovery, e-commerce, or just want to learn how to better connect with your audience, this episode is packed with useful advice.Let’s get started!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/mastering-ecommerce-marketing/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Greg Rollett, Head of Growth at The GrommetLinkedIn: https://www.linkedin.com/in/gregrollett/The Grommet: https://thegrommet.com/Watch the full Youtube video here:https://www.youtube.com/watch?v=miVxSquhoBETakeaways:Building personal connections with customers is crucial in the early stages of any business.Video is a powerful tool for storytelling and creating trust.Consistency and authenticity are key to successful content creation.Live video and Q&A sessions help engage the audience and generate content ideas.Capturing ideas and using AI can help generate content ideas.The bottom line of investing in video content is to build an email list, drive engagement, and increase sales.Leaders should overcome their fear of being in front of the camera and create their own content. Play to your strengths in content creation and find the medium that works best for you.Video is a powerful tool for brand awareness, but other platforms like Twitter, LinkedIn, and Instagram can also be effective depending on your strengths.Create products that solve real problems and serve a passionate community.Grommet is a product discovery platform that helps new and emerging brands gain traction and visibility.Building in public, partnering with marketplaces, and optimizing offers are effective strategies for brand growth and sales.Chapters:00:00 Introduction and Greg's Background02:51 The Power of Video Production in E-commerce06:29 Creating Personal Connections and Trust08:41 Consistency and Authenticity in Content Creation10:27 Generating Content Ideas with AI and Capturing Ideas15:09 The Bottom Line: Building an Email List and Increasing Sales17:26 Overcoming the Fear of Being in Front of the Camera19:24 Finding the Right Platform for Your Brand25:17 Introducing Grommet: A Product Discovery Platform31:19 Effective Strategies for Brand Growth and Sales

Thanks for tuning in to another great conversation on the eCom Pulse podcast. Our host Eitan Koter is joined by Enrico Fantaguzzi, a seasoned e-commerce expert with over two decades of experience working with some of the biggest names in luxury fashion, including Gucci and TOD's. Enrico’s journey has taken him from the early days of digital transformation in the fashion industry to becoming a leader in managing complex e-commerce operations.In this episode, we talk about how the fashion industry is adapting to current trends like sustainability, and Enrico shares his thoughts on what really drives profitability in e-commerce today. We also explore the balance between the front-end experience and back-end efficiencies that are key to staying competitive, especially in the face of giants like Amazon. Enrico also gives us a peek into his Digital Fashion Academy, where he’s helping companies improve their e-commerce strategies with hands-on training.Whether you're launching your first online store or expanding an established brand, you’ll find some solid tips in this discussion—without any unnecessary complexity. Let's jump in.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Enrico Fantaguzzi, Co-Founder, Digital Fashion AcademyLinkedIn: https://www.linkedin.com/in/enricofantaguzzi/Digital Fashion Academy: https://www.digitalfashionacademy.com/Watch the full Youtube video here:https://youtu.be/_2awEUO21A8Takeaways:Sustainability is a growing concern in the fashion industry, and companies need to invest in sustainable practices to maintain a competitive advantage.E-commerce profitability requires a focus on optimizing costs, managing revenue streams, and prioritizing projects based on return on investment.Data analysis is crucial for understanding customer behavior, identifying areas for improvement, and making informed business decisions.Project management techniques, such as involving key stakeholders and estimating effort and return on investment, can help prioritize and execute e-commerce initiatives.Enrico's Digital Fashion Academy offers online courses to help companies navigate the complexities of e-commerce and digital strategy.Chapters:00:00 Introduction and Discussion on the Heat in Italy04:25 Trends and Challenges in the Fashion Industry08:41 Roadmap for E-commerce Profitability13:28 The Role of Data Analysis in E-commerce19:16 Choosing the Right Channels for E-commerce Growth25:46 The Importance of Data Analysis in E-commerce31:29 Introducing the Digital Fashion Academy