Mastering eCommerce Marketing

Today on eCom Pulse, our host Eitan Koter joined by Derek Videll, an experienced entrepreneur and founder of Social Bamboo, a company specializing in Facebook ads consulting, agency work, and AI chatbot development. Derek brings extensive knowledge from over a decade in various online businesses, including e-commerce, SaaS, and digital education. He's also the host of the "Social Media Entrepreneurs" podcast, where he shares effective strategies for growing businesses online.During our conversation, Derek shares his journey into entrepreneurship, starting from his early days in sales to building multiple successful ventures. He discusses the importance of adaptability and learning through action, as well as the value of transparency in marketing today. Derek reveals the key to running effective Facebook ads in 2024, emphasizing the shift toward open targeting and straightforward messaging.We also explore Derek's work with AI chatbots and how they can significantly enhance customer service and sales efficiency for businesses. Additionally, Derek offers actionable advice for content creation, explaining how he has used platforms like YouTube and podcasting to generate leads and build a loyal audience. Whether you’re a seasoned entrepreneur or just starting, this episode is packed with concrete tips and strategies to help you navigate the challenges and opportunities of the digital marketing landscape.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Derek Videll, an experienced entrepreneur and founder of Social BambooLinkedIn: https://www.linkedin.com/in/dvidell/Social Bamboo: https://www.socialbamboo.com/homeSocial Media Entrepreneurs podcast - https://podcasts.apple.com/il/podcast/social-media-entrepreneurs/id1457450564Watch the full Youtube video here:https://youtu.be/2RDluEZecAwTakeaways:Facebook's ad interface is constantly changing, and it's important to stay updated on the latest features and avoid pressing buttons that could negatively impact ad campaigns.Advanced targeting options on Facebook have made it easier for businesses to reach their target audience, even in niche markets.Open targeting is often the most effective strategy for running Facebook ads, but it's still important to test different ad sets and optimize based on specific customer needs.Effective copywriting is crucial for successful Facebook ads, and it's important to focus on the unique selling points of the product or service being advertised. Concise messaging is crucial in advertising, and sometimes a few words can have a significant impact.AI chatbots can be used to automate sales conversations and provide a personalized experience for customers.Content creation is a powerful way for entrepreneurs to differentiate themselves and their companies.Entrepreneurship requires commitment, tenacity, and a willingness to pivot.Building a personal brand can help entrepreneurs maintain a consistent audience across different business ventures.Chapters:00:00 Introduction and Facebook Ads Overview02:10 The Power of Advanced Targeting07:12 The Importance of Effective Copywriting24:27 The Power of Concise Messaging in Advertising28:54 Automating Sales Conversations with AI Chatbots33:33 Content Creation as a Differentiation Strategy40:08 The Entrepreneurial Mindset: Commitment and Agility44:50 Building a Personal Brand for Long-Term Success

In this episode of eCom Pulse, our host Eitan Koter is joined by Hristo Arakliev, the co-founder of Hyperzon, an Amazon-focused marketing agency that helps brands maximize their potential on the platform.With extensive experience in e-commerce and digital marketing, Hristo reflects on his path from initially exploring e-commerce with a small brand to creating Hyperzon, which now supports brands worldwide in achieving their Amazon growth goals.Throughout the conversation, Hristo discusses the challenges and opportunities brands face when entering the Amazon marketplace. He offers valuable advice on how to stand out, emphasizing the importance of organic positioning and combining it effectively with paid media for success.Hristo shares practical tips on optimizing Amazon listings, crafting titles, and managing reviews to improve visibility and drive sales. He also explains the pros and cons of building an in-house team versus working with an agency like Hyperzon, highlighting why many brands struggle with the complexities of the Amazon ecosystem.Additionally, Hristo touches on the significance of testing different marketplaces and channels, such as Walmart, and how to determine the right time to expand. He also shares strategies on how to decide whether to focus on Amazon or other platforms, and how to bring the right traffic to Amazon to ensure better conversions.Tune in to learn more about navigating the Amazon marketplace, optimizing for success, and making informed decisions to grow your e-commerce business. All the details on how to connect with Hristo and Hyperzon are available in the show notes.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Hristo Arakliev, the co-founder and COO of HyperzonLinkedIn: https://www.linkedin.com/in/hristo-co-founder-at-hyperzon-30a91359/Hyperzon: https://hyperzon.io/Watch the full Youtube video here:https://youtu.be/HTC54t6XKGgTakeaways:Amazon has made improvements in optimizing its platform, but it still lags behind other social media platforms in terms of speed.Launching and optimizing brands on Amazon requires a focus on reviews, organic positioning, and paid media.Working with an agency like Hyperzone can be more effective than building an in-house team, especially for brands new to Amazon.Expanding to other marketplaces like Walmart should be considered once a brand is successful on Amazon.Redirecting traffic to Amazon should be done strategically, focusing on the right audience and increasing brand recognition.Chapters:00:00 Introduction and Market Overview03:08 Hristo's Journey in E-commerce06:00 How Hyperzone Helps Brands Succeed on Amazon07:50 The Importance of Organic Positioning and Reviews09:53 Paid Media and the Role of Agencies15:09 Expanding to Other Marketplaces19:06 Building an In-house Team vs. Working with an Agency21:06 Considerations for Brands: Where to Invest Resources24:05 Minimum Capabilities and Business Results for Launching on Amazon27:58 Redirecting Traffic: Best Practices

In this episode, our host Eitan Koter is joined by Shlomi Cohen, Head of Business Development, Partnerships, and Corporate Marketing at aCommerce, Southeast Asia's leading e-commerce enabler. Based in Bangkok, Shlomi brings over a decade of experience working across the region, and he is here to share his expertise on the rapidly growing e-commerce landscape in Southeast Asia. aCommerce, founded in 2013, offers end-to-end solutions for brands looking to establish and expand their online presence in markets like Thailand, Indonesia, Vietnam, and more. The company provides services from web store development to logistics, customer service, and data-driven marketing strategies.During our conversation, Shlomi offers a comprehensive overview of the Southeast Asian e-commerce market, touching on its size, growth rates, and key players. He shares why Indonesia, Thailand, and Vietnam are currently the markets to watch, highlighting the unique factors driving growth in each country. We also discuss the rise of social commerce, particularly the impact of platforms like TikTok, and how they are transforming online shopping behavior in the region.Shlomi provides practical advice for both local and international brands looking to enter these markets, including the best strategies for customer acquisition, the importance of leveraging video content and KOLs (Key Opinion Leaders), and the evolving role of retailers in this space. He also touches on emerging opportunities for U.S. brands considering expansion into Southeast Asia and how they can navigate the challenges of entering new markets. Tune in to gain a better understanding of the trends shaping Southeast Asia’s e-commerce sector and actionable strategies for success in this vibrant and fast-growing market.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Shlomi Cohen, Head of Business Development, Partnerships, and Corporate Marketing at aCommerce/LinkedIn: https://www.linkedin.com/in/shlomi-cohen/aCommerce: https://www.acommerce.asia/Watch the full Youtube video here:https://youtu.be/AH3-J8BCvxcTakeaways:Southeast Asia is experiencing significant growth in e-commerce, with countries like Indonesia, Thailand, and Vietnam leading the way.Data and video are crucial in e-commerce marketing, and social commerce is a rapidly growing trend in the region.International brands looking to enter the Southeast Asian market should consider factors such as product-market fit, spend per capita, competition, and cultural preferences.Retailers in the region are transforming into 3P marketplaces and leveraging retail media to increase revenue and offer a wider range of products.A-Commerce provides end-to-end e-commerce solutions and helps brands navigate the Southeast Asian market.Chapters:00:00 Introduction and Overview04:54 E-commerce Landscape in Southeast Asia10:00 Data and Video in E-commerce Marketing19:21 Social Commerce in Southeast Asia23:06 Market Entry Strategies for International Brands30:17 Retailers Transforming into 3P Marketplaces43:25 Conclusion and A-Commerce Overview

In this 100th episode of the eCom Pulse podcast, I sit down with Deepika Yerragunta, Head of Platform Products - eCommerce at PepsiCo, where she oversees the technological strategies driving Pepsi's online sales. With over a decade of experience spanning e-commerce, startups, and tech giants like Amazon and Intel, Deepika has been at the forefront of integrating cutting-edge technologies with commerce to disrupt the status quo.We discuss the rapid evolution of e-commerce, the increasing role of AI and data in shaping customer experiences, and the challenges of managing complex supply chains. Deepika shares her perspective on how AI can act as a multiplier, optimizing everything from demand forecasting to inventory management, and highlights the importance of clean data and infrastructure investments. Deepika also emphasizes the need for a shift in executive mindset toward agile, collaborative innovation.Deepika's insights into the future of autonomous vehicles, global logistics, and cross-border payments offer valuable takeaways for leaders looking to stay ahead of the curve in a competitive market.Deepika also touches upon her passion for supporting diversity in tech and the importance of providing meaningful opportunities for women in leadership roles.This episode brings forward a fresh perspective on the crossroads of technology and commerce, highlighting how businesses can adapt and thrive in a rapidly changing environment. From leveraging AI to streamline operations to the potential of global marketplaces, Deepika offers actionable strategies and innovative ideas that can reshape the future of digital commerce. Her thoughts on product management, data-driven decision-making, and fostering diversity in tech provide practical guidance for anyone navigating these fields.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Deepika Yerragunta, Head of Platform Products - eCommerce at PepsiCo.LinkedIn: https://www.linkedin.com/in/yrdeepika/Takeaways:Technology has a significant influence on commerce, particularly in the e-commerce industry.Data is crucial for driving decision-making and improving the customer experience.AI can play a significant role in supply chain management and decision intelligence.Collaboration between technologists and industry experts is essential for implementing AI solutions.Speed and agility are crucial in today's fast-paced consumer landscape.Product management is a bridge between design, technology, and business value. Product management is about prioritization and delivering value to customers.Product managers play a strategic and tactical role in the development and delivery of a product.Autonomous vehicles have the potential to revolutionize logistics and last-mile delivery.There are untapped markets in global logistics and global payments.Diversity in tech and supporting female founders is crucial for a more equitable industry.Chapters:00:00 Introduction and Background02:08 The Evolution of Technology and Commerce05:21 The Role of Data and AI in Improving the Customer Experience08:52 AI in Supply Chain Management and Decision Intelligence11:11 Tools and Processes for Supply Chain Optimization14:18 Implementing AI in the Tech Industry17:12 The Need for Speed in Today's Consumer Landscape20:12 The Importance of Product Management in Driving Innovation23:15 The Value of Product Management: Prioritization and Customer Needs25:36 The Role of Product Managers: Strategic and Tactical27:47 Untapped Markets in Global Logistics and Global Payments29:30 The Importance of Shared Data Consolidation33:06 Diversity in Tech and Supporting Female Founders

In this episode of the eCom Pulse podcast, our host Eitan Koter sits down with Aggie Meroni, the founder of White Bee Digital, a paid social agency that also offers PPC services, specializing in helping e-commerce brands that are ready to scale.Aggie shares her unique journey from a career in investment management to launching her own digital marketing agency, driven by a passion for e-commerce sparked by a podcast she discovered while working in the corporate world.Throughout the episode, Aggie offers practical advice on how to approach digital advertising in today's ever-changing landscape. She emphasizes the importance of understanding your customers on a deeper level, using their language in ad creatives, and testing content organically before moving into paid strategies.Aggie also discusses the significant impact of Apple's privacy updates on digital advertising and how brands can adapt to these changes by focusing on creative strategy.Listeners will gain a better understanding of how different platforms like TikTok, Pinterest, Meta, and Google Ads play distinct roles in a comprehensive advertising strategy, as well as the importance of maintaining an active organic social media presence to support paid campaigns.This episode provides practical advice and strategies that can make a real difference in your marketing approach, whether you're launching your first campaign or refining your current efforts.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Aggie Meroni, Founder & CEO of White Bee Digital.LinkedIn: https://www.linkedin.com/in/aggiemeroni/White Bee Digital: http://www.whitebeedigital.com/Watch the full Youtube video here:https://youtu.be/VBuzJHyir2QTakeaways:Understanding your customers and their motivations is crucial for effective advertising.Organic social media plays a different role than paid advertising and helps build trust and engagement with your brand.Different platforms require different strategies, and it's important to understand their strengths and limitations.Successful campaigns often require testing and iterating to find the right messaging and creatives.View advertising as an investment and be willing to allocate sufficient budget and time for testing and optimization.Chapters:00:00 Introduction and Background08:56 The Changing Landscape of Advertising19:15 The Holistic Approach to Marketing26:28 Strategies for Different Advertising Platforms35:53 Successful Campaigns and Mindset

In this episode of eCom Pulse, our host Eitan Koter sit down with Ryan Millman, the founder of Undigital, a company pioneering a new marketing channel called in-package personalization.Ryan is a serial entrepreneur, having successfully launched and scaled five companies, and he's now focused on revolutionizing how eCommerce brands connect with their customers through personalized experiences.Ryan shares the story behind Undigital and the concept of in-package personalization, which allows brands to deliver tailored marketing messages inside every package they ship. This episode explores how brands can build deeper connections with their customers by leveraging data to create one-to-one marketing at scale.Ryan discusses the challenges of bootstrapping a business, the importance of innovation, and how Undigital helps brands achieve higher reorder rates, reduce customer service inquiries, and increase overall customer loyalty.We also dive into Ryan’s thoughts on fostering a culture of customer-centric innovation, balancing the costs of R&D with sales and marketing efforts, and the critical role that partnerships play in scaling a business.Tune in to discover how Ryan’s approach can help your brand achieve greater customer love and long-term success.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Ryan Millman, co-founder and CEO of UndigitalLinkedIn: https://www.linkedin.com/in/📦ryan-millman-1446504/Undigital: https://undigital.com/Watch the full Youtube video here:https://youtu.be/EBng5W93np8Takeaways:Customer love is a critical aspect of e-commerce success, and brands should focus on creating a unique and memorable experience for their customers.In-package personalization allows brands to deliver highly curated and relevant marketing collateral in every outgoing package, driving customer engagement and loyalty.Implementing in-package personalization can lead to reduced customer service calls, increased revenue, and higher customer lifetime value.Partnerships with 3PLs can help drive adoption of in-package personalization and provide access to a wider customer base.Investing in customer love and continuously improving the customer experience is key to long-term success in e-commerce.Chapters:00:00 Introduction and Background03:07 The Importance of Customer Love in E-commerce08:10 Introducing In-Package Personalization12:40 Driving Revenue and Customer Loyalty18:10 Challenges and Objections22:31 Business Model and Engagement25:34 Marketing Strategies and Channels28:41 Balancing Innovation and Sales31:30 Partnerships and Bootstrap Growth33:29 Final Thoughts and Contact Information

In this episode, our host Eitan Koter speaks with Steven Pemberton, a successful entrepreneur who has built two seven-figure brands alongside his wife and now works as a fractional CMO, helping other businesses achieve similar success. Steven's journey from corporate life to e-commerce is not only inspiring but also packed with practical advice for anyone looking to grow their own brand.Steven shares how he and his wife transitioned from a struggling Amazon business to creating thriving e-commerce brands, focusing on cosmetics and home goods. He talks about the challenges they faced, including a major setback with Amazon that left them in significant debt, and how they pivoted to build a successful Shopify store primarily using Facebook Marketplace. His story is a testament to resilience, resourcefulness, and the importance of focusing on profitability rather than just revenue.During our conversation, Steven offers practical tips on product selection, the importance of cohesive product images, and how to make your brand stand out in a crowded market. He also explains his approach to paid advertising and the critical role of storytelling in connecting with customers.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Steven Pemberton, Co-Founder and CEO, ElevatumLinkedIn: https://www.linkedin.com/in/stevenkpemberton/Elevatum: https://linkpop.com/elevatumWatch the full Youtube video here:https://youtu.be/n_Cg32K-uIoTakeaways:Building successful brands requires hard work, resilience, and the ability to adapt to challenges.Differentiation is key in a crowded market, and putting a unique spin on existing products can help a brand stand out.Creating cohesive and visually appealing product pictures is crucial for attracting customers and driving sales.Understanding supply chain and logistics is essential for maximizing profit margins in e-commerce.New brands should carefully consider their business model, capital investment, and market positioning before entering the e-commerce industry. Cohesive product pictures and messaging are crucial for standing out in the e-commerce industry.Facebook ads can be a powerful tool for driving sales, but the messaging should be tailored to the platform.Providing excellent customer service and quick response times can set a brand apart from competitors.Value-based marketing, focusing on the unique story and value proposition, is more effective than price-based competition.Product selection should involve thorough research, including analyzing customer reviews and identifying gaps in the market.Scaling and optimizing marketing channels, such as SEO and social media, are essential for business growth.Chapters:00:00 Introduction and Background01:32 Building Successful Brands: Challenges and Lessons Learned05:22 From Amazon to Shopify: A Journey of Adaptation08:26 The Power of Differentiation and Cohesive Product Pictures11:12 Navigating the Challenges of Amazon and Wholesaling17:13 Maximizing Profit Margins through Supply Chain and Logistics18:33 Advice for New Brands Entering the E-commerce Industry19:55 Standing Out in E-commerce20:56 Differentiating Through Cohesive Product Pictures and Messaging22:22 Excellent Customer Service as a Competitive Advantage25:15 Value-Based Marketing Over Price-Based Competition32:02 Thorough Research for Effective Product Selection35:47 Scaling and Optimizing Marketing Channels for Growth38:25 Fractional CMO Services: Expertise for Business Growth

Welcome to today's episode of eCom Pulse. Our guest is Natalia Chappell, founder of NC & Co, a digital marketing consultancy specializing in luxury fashion, lifestyle, and beauty brands. Natalia has over a decade of experience in digital marketing, having scaled the luxury division at THG, working with high-profile brands such as Rikso, Ganni, and Represent.This year, Natalia took the bold step of launching her own business to focus on providing a more holistic approach to digital marketing.In this episode, Natalia shares her journey from working in the corporate world to becoming an entrepreneur, explaining the motivations behind her decision to start NC & Co.She discusses the importance of a founder’s story in building brand trust and how authenticity can be a key differentiator in a competitive market.Natalia also talks about the challenges brands face in digital marketing, particularly the misconceptions around SEO and the value of TikTok as a platform for both organic growth and paid advertising. She emphasizes the need for a comprehensive marketing strategy that includes a mix of channels and the importance of understanding and leveraging customer data.Tune in to learn more about Natalia’s approach to creating effective marketing campaigns, the role of creativity and data in driving results, and her vision for the future of digital marketing in the fashion industry.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Natalia Chappell, founder of NC & Co.LinkedIn: https://www.linkedin.com/in/nataliachappell/NC & Co. – https://www.nataliachappell.co.uk/Watch the full Youtube video here:https://youtu.be/nId-Xens_5gTakeaways:Authenticity and employee-generated content are key strategies for successful marketing campaigns in the fashion industry.TikTok is a valuable platform for brands to engage with their audience and drive conversions.Data analysis, website optimization, and retargeting are essential for driving conversions and improving campaign performance.Brands should continuously test and learn, stay ahead of trends, and take risks to stay competitive in the ever-changing digital marketing landscape.Natalia shares fun facts about being bilingual and living in different countries.Chapters:00:00 Introduction and Natalia's Journey in the Fashion Industry08:15 The Evolution of Digital Marketing in the Luxury Fashion Sector23:32 The Impact of COVID-19 on Digitalization and Authenticity28:03 A Successful Campaign Launch: Channels and Investments35:39 Conclusion and Fun Facts

In today's episode, our host Eitan Koter have a conversation with Greg Heilers, the co-founder of Jolly SEO, a company that specializes in link-building and content outreach for businesses aiming to improve their online visibility.Greg brings a unique background to his role, having started his career far from the digital world, working in agriculture and traveling the globe before settling into writing and eventually founding a successful SEO agency. His journey offers a fresh perspective on how diverse experiences can shape one's approach to business and marketing.Throughout the episode, Greg shares practical strategies for navigating the competitive world of SEO. He discusses the significance of authenticity in outreach and why building real relationships with publications is crucial for long-term success. Greg also sheds light on the challenges and opportunities presented by the ever-changing nature of search engines and digital marketing, offering tips on how to effectively use platforms like Help a Reporter Out and Connectively to gain media coverage and build authority.Additionally, Greg touches on the role of AI in content creation, explaining how it can be a powerful tool when used correctly, but also highlighting the importance of human oversight in maintaining quality and relevance. For those looking to enhance their brand’s online presence, Greg offers clear and actionable advice on everything from crafting compelling pitches to evaluating the quality of potential link-building opportunities. This episode is a must-listen for anyone interested in mastering the art of SEO and content marketing.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Greg Heilers, the co-founder of Jolly SEO.LinkedIn: https://www.linkedin.com/in/gregheilers/My Bodyguard – https://jollyseo.co/Watch the full Youtube video here:https://youtu.be/y0_WPEF3WgQTakeaways:Authenticity and leveraging clients' expertise are key in writing and storytelling.Platforms like Help a Reporter Out and Connectively can be valuable in outreach tactics.A strong hook is crucial in outreach emails to stand out and get responses.Balancing PR and SEO goals in outreach can be challenging but important.Paid link building can have short-term benefits but should be approached with caution.Link building remains important in SEO despite changes in search algorithms. Building relationships with publications is valuable in link building.Human oversight is important when using AI tools for outreach.Relevancy plays a significant role in link building.Successful link building requires patience and effort.Chapters:00:00 The Art of Writing and Storytelling02:22 The Role of Platforms in Outreach Tactics03:36 Crafting a Strong Hook in Outreach Emails05:44 Balancing PR and SEO Goals in Outreach07:30 The Limitations of Backlinks08:45 The Pros and Cons of Paid Link Building09:49 The Importance of Link Building in SEO29:00 The Value of Human Connection in Outreach33:24 Tips for Brands Wanting to Jump into Link Building40:11 Evaluating the Quality of Publications43:37 The Significance of Relevancy in Link Building47:14 The Patience and Effort Required for Successful Link Building

In this episode, our host Eitan Koter welcomes Colin Lewis, a marketing professional with extensive international experience across Australia, Asia, and Europe. Colin has held pivotal roles such as CMO and Marketing Director for major airlines, where he gained deep insights into retail, digital commerce, and the rising influence of retail media.Colin provides a thoughtful analysis of the shifting responsibilities of the CMO, emphasizing the need for a strong commercial focus while navigating the complexities of new technologies. He offers a comprehensive look at retail media, exploring how brands can effectively use this channel to drive innovation, enhance customer engagement, and achieve measurable results. Colin also shares his approach to launching new products in today’s competitive environment, highlighting the importance of conducting a realistic assessment, crafting a strategic plan, and maintaining flexibility to adapt quickly to market demands.Beyond his professional expertise, Colin opens up about his passion for motorsport, a lifelong interest that he describes as the driving force behind his career. He shares how this personal passion intertwines with his professional life, offering you, our listener a unique perspective on balancing work with what you love.Throughout the conversation, Colin's insights are grounded in real-world experience, making this episode an important resource for anyone looking to understand the current landscape of marketing and digital commerce.Podcast website: https://vimmi.net/ecom-pulse-podcast/Vimmi website: https://www.vimmi.netEmail us: info@vimmi.netTalk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Colin Lewis, Marketer, Educator, Keynote Speaker, Author, eCommerce, Retail Media, Marketplace Expert.LinkedIn: https://www.linkedin.com/in/colinlewis/Watch the full Youtube video here:https://youtu.be/6I8M6llBYdMTakeaways:Being a pie-shaped professional with expertise in multiple areas is valuable in the evolving role of the CMO.The marketing landscape is changing, with a focus on digital commerce, social commerce, and the integration of content, commerce, and creativity.Internet-scale businesses and the combination of various channels will shape the future of marketing.Assessing the market and being innovative in product and go-to-market strategies are crucial for launching new products.Be realistic and honest when developing a marketing strategy, considering budget, objectives, and available resources.Retail media offers opportunities for brands and retailers to collaborate and measure the impact of their marketing efforts.The future of marketing lies in innovation and measurement, leveraging technologies and data to drive results.Chapters:00:00 Introduction and Background05:32 The Evolving Role of the CMO08:18 The Changing Landscape of Marketing12:11 The Future of Marketing15:38 Launching New Products24:04 The Importance of Product Distribution25:01 Activation Model and Execution27:10 Validation and Research30:43 Unlocking Opportunities with Retail Media38:20 The Future of Marketing: Innovation and Measurement