In today's episode, our host Eitan Koter have a conversation with Greg Heilers, the co-founder of Jolly SEO, a company that specializes in link-building and content outreach for businesses aiming to improve their online visibility.

Greg brings a unique background to his role, having started his career far from the digital world, working in agriculture and traveling the globe before settling into writing and eventually founding a successful SEO agency. His journey offers a fresh perspective on how diverse experiences can shape one's approach to business and marketing.

Throughout the episode, Greg shares practical strategies for navigating the competitive world of SEO. He discusses the significance of authenticity in outreach and why building real relationships with publications is crucial for long-term success. Greg also sheds light on the challenges and opportunities presented by the ever-changing nature of search engines and digital marketing, offering tips on how to effectively use platforms like Help a Reporter Out and Connectively to gain media coverage and build authority.

Additionally, Greg touches on the role of AI in content creation, explaining how it can be a powerful tool when used correctly, but also highlighting the importance of human oversight in maintaining quality and relevance. For those looking to enhance their brand’s online presence, Greg offers clear and actionable advice on everything from crafting compelling pitches to evaluating the quality of potential link-building opportunities. This episode is a must-listen for anyone interested in mastering the art of SEO and content marketing.

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Guest: Greg Heilers, the co-founder of Jolly SEO.

LinkedIn: https://www.linkedin.com/in/gregheilers/

My Bodyguard – https://jollyseo.co/

Watch the full Youtube video here:

https://youtu.be/y0_WPEF3WgQ

Takeaways:

• Authenticity and leveraging clients' expertise are key in writing and storytelling.
• Platforms like Help a Reporter Out and Connectively can be valuable in outreach tactics.
• A strong hook is crucial in outreach emails to stand out and get responses.
• Balancing PR and SEO goals in outreach can be challenging but important.
• Paid link building can have short-term benefits but should be approached with caution.
• Link building remains important in SEO despite changes in search algorithms. Building relationships with publications is valuable in link building.
• Human oversight is important when using AI tools for outreach.
• Relevancy plays a significant role in link building.
• Successful link building requires patience and effort.

Chapters:

00:00 The Art of Writing and Storytelling

02:22 The Role of Platforms in Outreach Tactics

03:36 Crafting a Strong Hook in Outreach Emails

05:44 Balancing PR and SEO Goals in Outreach

07:30 The Limitations of Backlinks

08:45 The Pros and Cons of Paid Link Building

09:49 The Importance of Link Building in SEO

29:00 The Value of Human Connection in Outreach

33:24 Tips for Brands Wanting to Jump into Link Building

40:11 Evaluating the Quality of Publications

43:37 The Significance of Relevancy in Link Building

47:14 The Patience and Effort Required for Successful Link Building