https://youtu.be/0b6iQy3KoogHandwrytten is a company that helps businesses scale handwritten outreach in a world dominated by AI and digital communication. They use robots to write and send personalized handwritten notes on behalf of their clients.David Wachs, Handwrytten's founder and CEO, was interviewed by our host Eitan Koter. They discussed Handwrytten's bootstrapping and profitable business model over the past ten years, and the company's focus on organic growth.Handwrytten targets various industries, including luxury brands, car dealerships, retailers, and nonprofits. The main use case for their service is sending thank-you notes, but they also help with after-purchase follow-ups, birthday cards, holiday cards, and more. Handwritten notes have been proven to have a higher response rate and ROI compared to other forms of digital communication.Tune in as we uncover the importance of maintaining human connections in an AI-dominated era, and how businesses can leverage this approach to significantly improve their customer relationships and overall marketing effectiveness.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: David Wachs, founder and CEO of HandwryttenLinkedIn: https://www.linkedin.com/in/davidwachs/Handwrytten: https://www.handwrytten.com/Takeaways:Handwritten notes are a powerful way to stand out in a world dominated by digital communication.Handwrytten helps businesses scale their handwritten outreach by using robots to write and send personalized notes.The company has been bootstrapped and profitable for 10 years, focusing on organic growth.Handwritten notes have a higher response rate and ROI compared to other forms of communication.Chapters:00:00 Introduction and the Importance of Human Connection03:11 The Journey of Handwrytten and Bootstrapping05:56 Challenges and Growth Strategies09:02 Use Cases and Process of Handwritten notes12:09 Objections and Measuring Success15:03 Benefits and ROI of Handwritten Notes26:00 Competition, Pricing, and Growth Strategies30:02 Fun Fact and Final ThoughtsFBNRzNNfi2W82m4abCi2

https://youtu.be/seBfjGn8c0EWelcome to today's episode, where we explore the evolving landscape of luxury retail and e-commerce innovation. Joining us is Joshua Young, the head of e-commerce at Mezlan, a company renowned for its handcrafted luxury shoes, made with passion and precision in Spain for over four decades. Joshua offers a deep understanding of global market trends and successful e-commerce practices.In today’s conversation, Joshua recounts Mezlan's journey from a small operation selling belts door-to-door to becoming a major player in the luxury shoe market across the U.S. We explore the complexities of crafting unique, high-end products, from exotic materials like alligator and ostrich to the traditional craftsmanship that defines Mezlan’s offerings. Joshua also shares insights into the challenges and successes of managing a luxury brand's e-commerce platform, discussing customer loyalty, innovative marketing strategies, and how Mezlan maintains its allure in a competitive digital landscape.Whether you're a budding entrepreneur, a marketing professional, or simply a lover of fine footwear, this episode is packed with insights that illuminate the path to success in the luxury retail space. So, let’s dive in and learn from one of the best in the business.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Joshua Young, Head of e-commerce at MezlanLinkedIn: https://www.linkedin.com/in/joshua-young-b266951a0/Takeaways:Focus on quality, comfort, and unique designs to create a luxury product.Exceptional customer service and loyalty programs are key to retaining customers.Adaptability is crucial in the ever-changing e-commerce landscape.Stay informed about new trends and technologies in the industry.Utilize multiple channels, such as Facebook, Instagram, and Amazon, to reach different audiences.UGC (user-generated content) plays a significant role in building trust with customers.Challenges of attribution in a cookie-less world require careful analysis and adaptation.Maintain a balance between different sales channels and tailor strategies to each channel's audience.Chapters:00:00 Introduction and Background01:16 Crafting Luxury Shoes04:17 Adapting to the E-commerce Landscape07:29 Utilizing Multiple Channels12:06 The Power of User-Generated Content15:28 Challenges of Attribution20:20 Managing Customer Journeys22:12 Expanding to Other Marketplaces25:21 B2B and B2C Experiences27:47 Success and Adaptability31:04 Tips for E-commerce Leaders32:12 Conclusion

https://youtu.be/7Mf7Uf0ixzsBo Acimovic, Director of Global e-commerce for Clover Imaging Group, shares his professional journey and the challenges and benefits of selling remanufactured printer supplies. He discusses the characteristics of the printer supplies industry and the importance of sustainability.Bo emphasizes the need to educate customers about the quality and cost-effectiveness of remanufactured products. He also highlights the challenges of selling uninteresting products and the importance of technical information and compatibility. Bo explains the onboarding process for dealers and the continuous development of their B2B platform.He discusses the use of customer feedback and data analysis to improve the website and enhance the customer experience. Bo shares insights into the balance between offline and online strategies and the importance of integrating third-party systems through APIs. In this conversation, Bo Acimovic discusses the importance of API integration in e-commerce, allowing customers to easily connect their systems and access data. He highlights the benefits of integrating via API, such as automating product database updates and streamlining order processing.The conversation also explores the convergence of B2B and B2C e-commerce, with a focus on personalization and data collection. Bo shares insights on international sales, payment methods, and selling on Amazon and other marketplaces. The discussion delves into the customization of product data and integration with various e-commerce platforms. Bo also discusses the role of AI in e-commerce, particularly in chatbot applications.The conversation concludes with a focus on B2B strategies and the importance of customer focus.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Bo Acimovic, Director of Global e-commerce for Clover Imaging GroupLinkedIn: https://www.linkedin.com/in/bo-acimovic/Takeaways:The printer supplies industry is a green and sustainable industry that offers cost-effective alternatives to OEM products.Selling uninteresting products requires a focus on technical information, compatibility, and educating customers about the benefits of remanufactured products.Continuous website development and small changes are more effective than large redesigns to improve the customer experience.Collecting and analyzing data is crucial for understanding customer behavior and improving the website and marketing strategies.Balancing offline and online channels is important to cater to different customer preferences and needs. API integration in e-commerce allows for easy connection and access to data.B2B and B2C e-commerce are converging, with a focus on personalization and data collection.Chapters:00:00 Introduction and Background01:14 Clover Imaging Group and the Printer Supplies Industry02:50 Challenges and Benefits of Remanufactured Products03:35 Selling Uninteresting Products05:07 Dealer and Customer Journey07:08 Streamlining the B2B Platform09:06 Customer Support and Feedback10:08 Collecting and Analyzing Data12:28 Offline vs Online Strategies13:18 Data Analysis and Upselling15:09 Real-Time Recommendations at Checkout19:16 API Gateway and Integration22:09 B2B and B2C Convergence24:56 International Sales and Payment Methods27:25 Selling on Amazon and Third-Party Marketplaces30:40 AI in E-commerce and Chatbots36:09 Pride in In-House Teams and Fun Fact38:04 Nikola Jokic and Focusing on What You Do Best38:46 Conclusion

https://youtu.be/JvKmSLTaAQ8Welcome to today’s episode where our host Eitan Koter discuss e-commerce with Neil Twa, the founder of Voltage Digital which launches, operates, and acquires e-commerce brands. Neil has also written the book "Almost automated income with FBA!" where you will learn how to create your own "almost automated" Amazon e-commerce business in a short period of time without sacrificing your lifestyle.Neil shares his profound insights from over two decades of experience in online entrepreneurship and e-commerce innovation.We'll uncover how Neil transitioned from the early days of dial-up internet to pioneering e-commerce strategies that have dramatically reshaped how businesses operate online.Neil will walk us through his journey of developing and leading Voltage, revealing the pivotal decisions and strategies that helped scale his ventures to remarkable heights.Expect to learn about the challenges and triumphs of managing multi-million e-commerce businesses, the evolution of Amazon’s marketplace, and how emerging technologies are transforming the digital commerce landscape.Neil also shares invaluable advice for entrepreneurs looking to carve out their own success stories in the competitive world of e-commerce.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Neil Twa - Chief Executive Officer Voltage Holdings, LLCLinkedIn: https://www.linkedin.com/in/neiltwa/Voltage Holdings: https://www.voltagedm.com/Takeaways:Living in the country can provide a conducive atmosphere for e-commerce consulting and growth.Experimentation and adaptability are key in the e-commerce industry.Acquisitions can be a strategic way to grow and develop e-commerce businesses.Multi-channel strategies are essential for brand discoverability and growth.Implementing a multi-channel strategy requires careful planning and collaboration. Selling on TikTok requires changing the language and copy to appeal to the TikTok audience.The power of creators and the psychology of buyers are key factors in the success of TikTok Shops.Certain products that may not sell well on Amazon can be successful on TikTok Shops.Chapters:00:00 Introduction and Living in the Country02:02 Starting in E-commerce05:57 Acquisitions and Growth09:08 Acquisition Criteria and Valuation12:26 Product Lines and Diversity14:30 Market Opportunities and Trends22:56 Selling on TikTok and Changing the Language23:26 The Power of Creators and the Psychology of Buyers24:21 Products that Succeed on TikTok Shops25:10 Optimizing Acquisition in 202426:06 The Changing Landscape of Amazon and the Importance of Private Label27:03 Acquiring Amazon Businesses and Evaluating Market Shifts28:59 The Maturing Market of Amazon and the Importance of Due Diligence32:11 Acquiring Customers on Amazon and the Importance of PPC33:53 Acquiring Customers Outside of Amazon and the Importance of Follow-up38:29 The Concept of Almost Automated Income41:12 Starting on Amazon FBA vs. DTC Channels43:14 Lessons from Neil's Career46:37 A Fun Fact About Neil

https://youtu.be/_OBOgj-OgqkWelcome to today’s podcast episode where our host Eitan Koter is joined by Pedro Santos, the head of e-commerce at MC Sonae, a leader in Portuguese retail. Our conversation explores the transformative trends in e-commerce and Q-commerce within the diverse retail formats operated by MC Sonae, from large hypermarkets to convenience stores.Pedro sheds light on the omnichannel business model that has positioned MC Sonae as a frontrunner in retail, effectively integrating e-commerce with physical store operations to enhance customer experience and loyalty. He discusses the evolution of e-commerce, particularly in the grocery sector, highlighting the challenges and significant growth potential given the current digital penetration rates.We also discussed the strategic importance of customer engagement through MC Sonae's highly successful loyalty program, which covers a vast majority of Portuguese households. This initiative not only deepens customer relationships but also integrates seamlessly with both online and offline shopping experiences, boosting customer retention and satisfaction.Join us to gain valuable insights from Pedro on navigating the complexities of modern retail and the innovative strategies MC Sonae employs to stay ahead in the competitive digital marketplace.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:Facebook: https://www.facebook.com/vimmicomInstagram: https://www.instagram.com/vimmi_insta/TikTok: https://www.tiktok.com/@vimmi_comYouTube: https://www.youtube.com/@VimmiCommunicationsLinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/Guest: Pedro Santos - Head of E-commerce @ Sonae MCLinkedIn: https://www.linkedin.com/in/pedropereirasantos/Takeaways:The e-commerce penetration in Portugal, especially in grocery commerce, is still relatively low, presenting significant room for growth.Partnerships and loyalty programs are crucial for enhancing the customer experience and driving customer development.Retail media and first-party data offer opportunities for retailers to generate additional revenues and personalize their advertising.Omnichannel strategies that integrate online and offline channels are essential for meeting customer expectations and delivering a seamless experience.Scaling up during challenging times, such as the pandemic, requires adaptability, operational efficiencies, and a customer-centric approach.Chapters:00:00 Introduction and Context01:04 MC Sonne and Role of Pedro Santos03:17 Challenges and Growth in the Portugal Market06:19 Q-Commerce and Instant Deliveries10:15 Partnerships and Loyalty Programs12:50 Retail Media and Personalization27:27 Analyzing Consumer Sentiment and Feedback30:53 Retail Media and First-Party Data34:38 Passion for Challenges and Extreme Sports38:30 Proud Moments and Scaling Up During the Pandemic40:35 Closing Remarks

https://youtu.be/kzNJVGi7p4oWelcome back to eCom Pulse! In this next segment with Sabir Semerkant, we're unpacking the essentials of product positioning and brand building. You've heard the what and the why, but now it's time for the how.Forget about playing catch-up with the competition; Sabir is here to show us that the secret sauce to success lies in telling our unique story. We’re looking at what sets our product apart, and how we can harness that to not just compete, but to set a new standard in the market.So, let’s continue our journey into the art of differentiation and discover the path to a brand identity that resonates with authenticity and purpose. Ready to find out how to make your product the hero of its own story? Stay tuned!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:Facebook: https://www.facebook.com/vimmicomInstagram: https://www.instagram.com/vimmi_insta/TikTok: https://www.tiktok.com/@vimmi_comYouTube: https://www.youtube.com/@VimmiCommunicationsLinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/Guest: Sabir Semerkant - Growth by SabirLinkedIn: https://www.linkedin.com/in/sabirsemerkant/Growth by Sabir: https://growthbysabir.com/Takeaways:Product Positioning and Brand Building: Understanding your brand's unique story is crucial for positioning your product in the market effectively.Differentiation Over Imitation: Emphasize what makes your product different and valuable, rather than simply copying what the competition does.Customer Experience and Engagement: It's essential to know your customer and optimize your product imagery and website for the best user experience.Lifecycle Marketing: Understand your customer’s lifecycle and strategize accordingly to prevent attrition and increase retention with segmentation and personalized engagement.

https://youtu.be/kzNJVGi7p4oWelcome to the first part of a two-part series where I sit down with ecommerce industry expert, Sabir Semerkant. As a co-founder of VaynerCommerce alongside Gary Vaynerchuk in 2010, Sabir has developed unique insights over the course of his 25-year journey through the evolution of online commerce. Using these insights, Sabir has generated $1 billion in incremental revenue from e-commerce sales.As a pioneer since the inception of e-commerce, Sabir brings to the table a wealth of knowledge, a no-nonsense attitude to industry fluff, and a profound understanding of the numbers that fuel the digital market space. We will also discuss the transformative power of data, and the wisdom that comes from 25 years in the business.As we prepare to unravel e-commerce layers with Sabir, a central theme of our conversation will be his 8D or 8-dimensional method. This is a framework based on eight critical dimensions that are the pillars of e-commerce success.Let's cut right to the chase, unerstadn why Sabir is so passionate about the industry, and lay bare the principles of achieving tangible growth. Tune in for an innovative way to navigate the e-commerce landscape, so let's dive in.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:Facebook: https://www.facebook.com/vimmicomInstagram: https://www.instagram.com/vimmi_insta/TikTok: https://www.tiktok.com/@vimmi_comYouTube: https://www.youtube.com/@VimmiCommunicationsLinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/Guest: Sabir Semerkant - Growth by SabirLinkedIn: https://www.linkedin.com/in/sabirsemerkant/Growth by Sabir: https://growthbysabir.com/Takeaways:Sabir Semerkant reveals the strength of the 8D method, a game-changing approach that removes guesswork from e-commerce, relying on pure data for truth and strategy.The transformative power of e-commerce is underscored by the elimination of 'BS factor', advocating for decisions driven by numbers and measurable results.Sabir's perspective on passion in e-commerce reveals a dynamic industry where the thrill equals the first day on the job, regardless of tenure, due to its evolving nature.Marketing in e-commerce, according to Sabir, should transcend mere transactions; it's about storytelling, brand building, and forming an emotional connection with customers.The podcast delves into the art of optimization, from site speed to customer journey, highlighting how each second and interaction can pivotally impact conversion rates.Chapters:00:00 - Introduction to the Episode04:05 - Sabir's E-commerce Background08:10 - Essence of Data-Driven Decisions12:15 - Debunking E-Commerce Myths16:20 - Distinguishing Marketing from Sales20:35 - The Art of E-Commerce Branding24:50 - Strategies for Customer Acquisition29:05 - Pricing Tactics in E-Commerce33:30 - Power of Storytelling37:45 - Building Customer Loyalty42:00 - Improving Operational Efficacy46:15 - Looking Ahead in E-Commerce

https://youtu.be/GiikY1XBUT8In this conversation, Neal Didonna, the VP of Marketing at Mountain Ops, discusses the company's mission to provide quality nutrition and supplements for outdoor enthusiasts, particularly hunters. He highlights the importance of partnerships and influencer marketing in their growth strategy, focusing on building an ecosystem of partners who align with their brand values.Neal also emphasizes the need for adaptability and agility in marketing, as well as the importance of analyzing data and defining KPIs. Overall, the conversation showcases the unconventional journey and down-to-earth approach of Neal in his role as VP of Marketing. Neal shares his background in coaching and his transition to marketing. He discusses his career growth and the challenges he faced along the way.Neal also provides insights into the current microeconomic status in the US and how it has affected his company. He highlights the importance of retention marketing and the evolving role of CMOs and VPs of Marketing.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:Facebook: https://www.facebook.com/vimmicomInstagram: https://www.instagram.com/vimmi_insta/TikTok: https://www.tiktok.com/@vimmi_comYouTube: https://www.youtube.com/@VimmiCommunicationsLinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/Guest: Neal Didonna, the VP of Marketing at Mountain OpsLinkedIn: https://www.linkedin.com/in/neal-didonna-11787565/MTN OPS: https://mtnops.com/Takeaways:Transitioning from one career to another is possible with determination and hard work.Retention marketing is crucial for sustainable growth and building deeper relationships with customers.CMOs and VPs of Marketing are becoming more like business operators, focusing on profitable growth and understanding the broader aspects of the business.Effective communication in marketing involves breaking down complex concepts into simple terms.Continuous learning and adaptability are essential for success in the marketing industry.Chapters:00:00 Introduction and Shared Interest in Mountain Biking01:14 Introduction to Mountain Ops and its Mission05:55 Marketing Channels and the Shift towards Partnerships09:23 Exploring Offline Marketing Channels10:09 The Importance of Testing and Adaptability in Marketing11:18 The Power of Influencer Marketing and Endorsements12:26 Qualifying and Building Partnerships20:08 The Importance of Agility and Adaptability in Marketing22:12 The Unconventional Journey to VP of Marketing27:10 Career Growth and Challenges29:01 Microeconomic Status in the US32:29 Retention Marketing36:36 Evolving Role of CMOs and VPs of Marketing41:43 Tips for Marketing Professionals

https://youtu.be/wKeaba7lNW8Rick Wingender, an experienced e-commerce professional, shares his journey in the industry and his passion for helping small businesses succeed. He discusses his background in e-commerce, including his involvement with the Green Bay Packers as a minor shareholder.Rick explains the challenges and mistakes he often sees in the SMB market and emphasizes the importance of having realistic expectations. He also highlights the skills and foundational knowledge necessary for e-commerce leaders to thrive.He also highlights the major trends in e-commerce, including AI and cybersecurity. Rick shares his proud moments in his career, such as launching Circuit City's e-commerce website and developing successful new businesses. He reveals a fun fact about writing a book on the internet and shares where people can find him for freelance consulting.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:Facebook: https://www.facebook.com/vimmicomInstagram: https://www.instagram.com/vimmi_insta/TikTok: https://www.tiktok.com/@vimmi_comYouTube: https://www.youtube.com/@VimmiCommunicationsLinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/Guest: Rick Wingender, Fractional CMO / CDO at Small Biz Coach LinkedIn: https://www.linkedin.com/in/misterecommerce/Small Biz Coach: https://www.smallbizcoach.biz/Takeaways:E-commerce professionals should have a strong understanding of consumer behavior and merchandising.Working with small businesses requires addressing their specific needs and educating them on e-commerce fundamentals.Unrealistic expectations and lack of understanding can hinder the success of e-commerce initiatives.E-commerce leaders should possess a diverse skill set and be able to navigate various aspects of the business. Foundational skills in marketing and technical knowledge are crucial for success in e-commerce.AI has the potential to revolutionize e-commerce, but it should be used with caution and not replace human expertise.Rick wrote a book on the internet and played a key role in launching Circuit City's e-commerce website.Chapters:00:00 Introduction and Green Bay Packers02:07 Background in E-commerce05:33 Passion for E-commerce09:35 Transition to Entrepreneurship12:48 Working with Small Businesses15:06 Challenges in the SMB Market23:36 Skills for E-commerce Leaders24:32 Importance of Foundational Skills in E-commerce33:52 Major Trends in E-commerce: AI and Cybersecurity41:08 Proud Moments in Rick's Career47:59 Fun Fact: Writing a Book and Launching Circuit City's E-commerce Website50:03 Where to Find Rick

https://youtu.be/f7MQs3cnqm0Get ready for a super interesting chat on today's eCom Pulse podcast episode as I've set down with Elias Castaneda, VP Marketing & Digital Commerce at AP&G - Catchmaster, where they're pioneering eco-friendly pest control solutions. We've discussed what's new and hot in e-commerce for 2024, and how online shopping and physical stores are finding new ways to work together.Elias also shared his personal story, which is a wild ride from engineering to finance, and then a bold jump into digital marketing and e-commerce. Elias is a whiz at creating content that really speaks to people and knows how to balance B2B and B2C shoppers. He's got some fascinating takes on the impact of COVID on the shopping landscape and the evolving strategies of retail giants like Walmart and Amazon.Elias gives us a peek into his approach to A/B testing and how consumer feedback directly shapes product strategies at AP&G Catchmaster. His emphasis on personal customer relationships, even in digital spaces, offers a fresh perspective on customer service and brand loyalty. Plus, he shares some cool insights into how his love of strategy video games influences his professional mindset.Elias gets personal too, talking about breaking out of the usual finance stereotype and following his true calling in business growth and innovation.In this episode we explore the latest in e-commerce and get some genuine inspiration from someone who's really changing the game!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:Facebook: https://www.facebook.com/vimmicomInstagram: https://www.instagram.com/vimmi_insta/TikTok: https://www.tiktok.com/@vimmi_comYouTube: https://www.youtube.com/@VimmiCommunicationsLinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/Guest: Elias Castaneda, VP Marketing & Digital Commerce at AP&G - CatchmasterLinkedIn: https://www.linkedin.com/in/eliascastaneda/Catchmaster: https://catchmasterpro.com/Takeaways:Think holistically and make decisions that benefit the overall business.Overcome labels and focus on business growth.Customer retention and engagement are imperative for long-term success.Maintain a one-to-one relationship with consumers, even as the company grows.Chapters:00:00 Overview of the e-commerce market in 202403:05 APNG's strategy and growth trajectory07:30 Content creation and brand positioning10:41 Analyzing customer journeys and data14:11 Implementing customer feedback and agility25:31 Managing multi-channel activities and complexities27:30 Elias's Personal Journey29:07 Discovering a Passion for Business32:52 The Importance of Digital Transformation33:15 Lessons for Career Growth37:33 Overcoming Labels and Focusing on Business Growth42:07 Retention vs Acquisition48:28 Elias's Fun Fact