91. The Omnichannel Queen Kait Stephens on Bridging Retail Gaps

In this episode of eCom Pulse, our host Eitan Koter welcomes Kait Stephens, CEO and co-founder of Brij. Brij helps brands reclaim customer data lost to retail & marketplaces & drive retail velocity through mobile-optimized experiences.

Kait is a leading voice in e-commerce and omnichannel strategies. Known as the "Omnichannel Queen," Kait also hosts The Omnichannel Marketer podcast and is an active angel investor.

In this episode, Kait shares her journey from private equity investing at PIMCO to co-founding Brij with her partner Zack Morrison at Harvard Business School. She discusses the challenges and opportunities she identified in the retail landscape, particularly the lack of data and personalization in omnichannel shopping.

Kait explains how Brij bridges the gap between offline and online shopping experiences, using innovative tools like QR codes for better customer engagement and data collection.

Kait also offers valuable advice for brands starting their retail journey, emphasizing the importance of omnichannel strategies, leveraging LinkedIn for building retail relationships, and the role of data in enhancing customer experiences.

Tune in to learn from Kait's experience and gain practical advice for navigating the evolving retail and e-commerce landscape.

Website: https://www.vimmi.net

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Podcast website: https://vimmi.net/ecom-pulse-podcast/

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LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

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Guest: Kait Stephens, CEO and co-founder of Brij.

LinkedIn: https://www.linkedin.com/in/kait-margraf-stephens/

Newton Baby – https://www.brij.it/

Watch the full Youtube video here:

https://youtu.be/8jRGcDTSXzc

Takeaways:

• Omnichannel marketing is crucial for brands to meet customers wherever they want to shop.
• Collecting data and building direct relationships with customers is essential for brand success.
• The decision to go D2C or retail depends on the product category and consumer behavior.
• Being a founder requires grit and the ability to overcome imposter syndrome.
• Women founders can balance motherhood and entrepreneurship with the right mindset and support.
• LinkedIn is a powerful platform for building a founder brand and generating leads.

Chapters:

00:00 Introduction and Background

03:41 The Power of Omnichannel Marketing

06:22 Unique Approach to Data Collection and Customer Relationships

09:20 D2C vs Retail: Choosing the Right Path

15:08 Overcoming Imposter Syndrome as a Founder

31:52 Building a Founder Brand on LinkedIn