In today’s episode, our host Eitan Koter sits down with Greg Rollett, Head of Growth at The Grommet, a platform that helps emerging brands get their products in front of millions of shoppers. Greg has an incredibly unique background, starting off as a musician, touring the U.S., and later transitioning into media, producing videos, hosting TV shows, and even winning Emmy awards.

His journey took a turn toward e-commerce, where he’s now passionate about helping brands launch successfully and build real connections with their customers.

During our conversation, Greg shares how his experience in video production has played a big role in building trust and driving sales for brands. We dive into the power of video as a tool for relationship building, how to overcome the fear of being on camera, and why consistency is key. He also talks about the importance of building in public, why trust is everything in e-commerce, and how The Grommet gives new brands a unique opportunity to get discovered by the right customers.

If you’re into product discovery, e-commerce, or just want to learn how to better connect with your audience, this episode is packed with useful advice.

Let’s get started!

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

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Guest: Greg Rollett, Head of Growth at The Grommet

LinkedIn: https://www.linkedin.com/in/gregrollett/

The Grommet: https://thegrommet.com/

Watch the full Youtube video here:

https://www.youtube.com/watch?v=miVxSquhoBE

Takeaways:

• Building personal connections with customers is crucial in the early stages of any business.
• Video is a powerful tool for storytelling and creating trust.
• Consistency and authenticity are key to successful content creation.
• Live video and Q&A sessions help engage the audience and generate content ideas.
• Capturing ideas and using AI can help generate content ideas.
• The bottom line of investing in video content is to build an email list, drive engagement, and increase sales.
• Leaders should overcome their fear of being in front of the camera and create their own content. Play to your strengths in content creation and find the medium that works best for you.
• Video is a powerful tool for brand awareness, but other platforms like Twitter, LinkedIn, and Instagram can also be effective depending on your strengths.
• Create products that solve real problems and serve a passionate community.
• Grommet is a product discovery platform that helps new and emerging brands gain traction and visibility.
• Building in public, partnering with marketplaces, and optimizing offers are effective strategies for brand growth and sales.

Chapters:

00:00 Introduction and Greg's Background

02:51 The Power of Video Production in E-commerce

06:29 Creating Personal Connections and Trust

08:41 Consistency and Authenticity in Content Creation

10:27 Generating Content Ideas with AI and Capturing Ideas

15:09 The Bottom Line: Building an Email List and Increasing Sales

17:26 Overcoming the Fear of Being in Front of the Camera

19:24 Finding the Right Platform for Your Brand

25:17 Introducing Grommet: A Product Discovery Platform

31:19 Effective Strategies for Brand Growth and Sales