Welcome back to Mastering eCommerce Marketing! Today, our host Eitan Koter is chatting with Adele Nasr, founder of Adele Consulting Group and partner at Synergy Pickleball. Adele has over 20 years of experience in marketing, starting on the agency side and later moving into brand-side marketing, helping big names like 3-Day Blinds, Home Franchise Concepts, and Aventon grow.

In this episode, Adele shares how she’s helped brands navigate the fast-paced world of digital marketing, emphasizing the importance of truly listening to customers. She talks about building customer-focused organizations, simplifying messaging, and using zero-party data to really understand what your customers need. Adele also touches on the importance of balancing owned and earned media for long-term success.

We also get into her latest venture, Synergy Pickleball, where she’s doing something unique—offering subscription programs to make it easier for pickleball enthusiasts to get the gear they need. Adele’s passion for both marketing and the brands she works with shines through, and there’s a lot to learn here about the value of putting customers at the heart of everything you do.

So, if you’re looking to understand how to grow your brand in today’s competitive environment or you just love pickleball, this episode has plenty to offer. Let’s jump right in with Eitan and Adele Nasr!

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

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LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

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YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Adele Nasr, founder of Adele Consulting Group and partner at Synergy Pickleball

LinkedIn: https://www.linkedin.com/in/adelenasr 

Synergy Pickleball: synergypickleball.com

Adele's consulting email: adeleconsulting.com 

Adele's consulting page: https://brand.page/adeleconsulting

Watch the full Youtube video here:

https://youtu.be/O6SCGQqSGTY

Takeaways:

• Transparency and authenticity are key in brand communication to build trust with customers.
• Understanding the customer's perspective and simplifying messaging can improve the connection with the audience.
• Zero party data, competitor research, and user-generated content are valuable sources of information for marketing strategies.
• Owned media, such as quality content and helpful resources, should be prioritized alongside paid media.
• Earned media, including social media presence and user reviews, plays a crucial role in building trust and credibility.
• Adele's new venture, Synergy Pickleball, offers a unique subscription program for pickleball enthusiasts.
• Work-life balance can be achieved through quality time with loved ones and effective scheduling and planning.

Chapters:

00:00 Introduction and Adele's Marketing Journey

08:29 Customer Focus and Building a Customer-Focused Organization

11:32 Messaging and the Importance of the Customer's Perspective

15:39 Establishing a Strong Foundation with Owned and Earned Media

19:36 Growth Marketing with Heart and Synergy Pickleball

26:25 Work-Life Balance and Adele's Tips