Imperfect Action
Steph Taylor
How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way. Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business. If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you. If you have big dreams but feel like you're not getting anywhere, this show is for you. If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you. Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy. Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
Episodes
Mentioned books
Oct 24, 2019 • 8min
Rebroadcast | 5 marketing mistakes you don't realise you're making
All too often, I see people launch a business and then straight away start focusing all their energy on getting more Instagram followers or growing their email list. If you’re jumping straight to these things, then there are some big marketing foundations that you’re overlooking. This episode, I’m going to run through 5 big things you’re overlooking in your marketing. Follow me on Instagram: http://instagram.com/stephtaylor.co
Oct 22, 2019 • 5min
Rebroadcast | How to build an email list
Not sure how to build your email list? Wanna start with email marketing? Today I’m going to run you through the steps in email list building, so you can grow your email list on autopilot. And when your email list growth is on autopilot, it means you don’t have to stress about where your next sale is coming from. Purchase the 3-Day Email Marketing Kickstarter: http://stephtaylor.co/email Follow me on Instagram: http://instagram.com/stephtaylor.co
Oct 20, 2019 • 6min
Rebroadcast | Why you need to build an email list
Building an email list is super important for your business. Why? Well, getting more Instagram followers or Facebook page likes is nice, but you're building your audience on borrowed land. Your email list is something YOU own. But, if you’re starting your email list from scratch, it can feel a bit pointless at the start. You feel like you’re just emailing crickets - and that nobody cares. This episode, I’m looking at a few reasons you should start building your email list, like yesterday. Follow me on Instagram: @stephtaylor.co
Oct 17, 2019 • 38min
Kate Williams on building a brand from the ground up, influencer marketing and collaborating with big names
Kate Williams is the legend behind Retreat Yourself Box, a wellness brand that she built from the ground up. This episode, we chat about how Kate launched and grew Retreat Yourself Box without a marketing background, influencer marketing and collaborating with other brands. Key takeaways from this episode: How Kate managed to launch and grow Retreat Yourself to what it is today, without any prior marketing experience. What she would do differently if she were to start her business over from scratch. How she planned and marketed the launch of Retreat Yourself Box, and what she found to be the most effective ways of marketing the business. How Kate picked the most effective influencers to partner with - as well as what she wishes she had known before she started working with influencers Plus, Kate shares her top tips for pitching big brands for collaborations. Find out more about Kate and Retreat Yourself over on their website (http://retreatyourselfbox.com) or on Instagram (@retreatyourselfbox) Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co
Oct 15, 2019 • 9min
Launch debrief | How I pivoted my latest product launch
Yesterday, I ended another product launch - the launch of my A-Z Podcast Launch Plan. But… That’s not the launch that it started out as! This episode, I’m sharing why and how I pivoted my latest product launch. Key takeaways from this episode: How I managed to plan and launch a new product in 4 weeks (without losing my marbles!) The BIG *facepalm* moment I had with my original launch… I should’ve seen this one coming! Why I chose to pivot my launch 2 days in - and how I managed to do this in such a tight timeframe. What the end result of my launch pivot was. Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co
Oct 8, 2019 • 40min
Haley Burkhead on transitioning to the CEO role in your business, creating consistent income and the SOA method
Haley Burkhead is an absolute dynamo. At 24 years old, she quit her job and built a business from 0 to $36,000 months in just 6 months. In today’s episode, we’re chatting about transitioning into the CEO role of your business, creating consistent income in your business, and the magical SOA method for getting things done - it’s a game changer. Find Haley on Instagram at @haleyburkhead Find me on Instagram @stephtaylor.co
Oct 3, 2019 • 36min
Danielle Read on how to nail your unique brand voice
Danielle Read is a copywriter with a background in Psychology and Creative Writing. As the Founder of Readcity Writing, Danielle specialises in writing compelling words for killer creatives. This episode, we're talking all things brand voice, including what brand voice actually is, why it's important your brand has a unique voice, and how to DIY your brand voice. Find Danielle at https://readcitywriting.com/ Links from the episode: Gender analyser for your copy - https://app.readable.com/text/gender Analyze my Writing - http://www.analyzemywriting.com/
Oct 1, 2019 • 8min
Podcast Launches | Should I launch a podcast?
Launching my podcast has been one of the best things I've done for my business - however, a podcast isn’t for everyone. If you’re thinking about starting a podcast, have a listen to this episode and then go and take my free quiz to figure out if it’s a good decision for you, or not. Take my free quiz: Should I start a podcast - http://stephtaylor.co/quiz
Sep 29, 2019 • 7min
Launching | 4 unexpected ways launching can impact your business
Launching impacts your business in a big way, and this episode we’re going to look at how. Because I bet you hadn’t thought of some of these... To clarify here - I don’t mean you always have to be launching NEW things. You can relaunch the same product a few times a year. You can open and close doors to new clients or new members or course students. Just because you don’t have something new to launch, doesn’t mean you can’t launch. Download my free ebook: The Complete Roadmap for a Killer Launch - http://stephtaylor.co/roadmap
Sep 26, 2019 • 7min
Business Update | Things are a-changin'
One of the magical things about running a small business is that you can move fast and pivot quickly when things aren’t working - and for me, things simply weren’t working the way they were, so I’ve had to make a few business changes. This episode, I’m giving you a bit of a behind-the-scenes of my latest business changes, and keeping you posted on what you can expect in the next couple of months. Follow me on Instagram to stay up to date - http://instagram.com/stephtaylor.co
