Imperfect Action
Steph Taylor
How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way. Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business. If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you. If you have big dreams but feel like you're not getting anywhere, this show is for you. If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you. Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy. Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
Episodes
Mentioned books
Dec 10, 2019 • 36min
Planning your marketing for 2020 with Claire Deane from Deane and Co
Thought you’d finished planning for 2020 with the last episode? Nope! In today’s episode, I’ve enlisted the help of Claire Deane from Deane and Co to plan your marketing strategy and map out your marketing plan for 2020. Claire brings over 15 years of marketing experience to the table, so needless to say she knows a thing or two about marketing planning! In this episode, we cover: Why it’s so important to enter 2020 with an overall marketing strategy and marketing plan. Where to start with planning your marketing for 2020. How to determine how much budget to allocate to your marketing for 2020 - as well as what to do if you have no budget. How far in advance to plan your content calendar. You can find out more about Claire and her CMO on-demand service at https://www.deaneand.co/ or at @deaneand.co on Instagram. Have you downloaded my free ebook - The Complete Roadmap for a Killer Launch? Grab it at stephtaylor.co/launch
Dec 8, 2019 • 44min
Planning for 2020 with Lauren Stratford from Seriously Sorted
Planning your business for 2020? Now there’s a daunting thought. But, it has to be done, which is why I’ve enlisted the help of today’s guest, Lauren Stratford, to help you plan your business for 2020, one step at a time. Some of the things we covered: What it means to intentionally design your business, and how this plays out inside your business. Why it’s important to plan 2020 for your business and start the year with a plan of attack. Where the heck to start planning for 2020! Lauren’s best tools and tips to speed up the planning process. How to feel a little bit less overwhelmed when you look at your 2020 plan. You can find out more about Lauren at www.seriouslysorted.com.au Have you downloaded my free ebook - The Complete Roadmap for a Killer Launch? Grab it at stephtaylor.co/launch
Dec 3, 2019 • 8min
Rebroadcast | How to take a holiday from your business
When did you last take a holiday from your business? A real, no-wifi holiday. I've only had one or two during my time in business - but they were exactly what I needed. This episode, I’m sharing my top tips for taking a holiday from your business, so you can recharge and come back bursting with motivation and ideas. Don’t forget to follow me on Instagram @stephtaylor.co
Dec 1, 2019 • 10min
Rebroadcast | The best small business marketing apps and tools
I use a ton of marketing tools in running my businesses - in fact, I reckon I’ve tried and tested a few hundred small business marketing tools and apps over the past few years. This episode, I’m running you through the key apps I use, love and recommend. Yes, this episode does contain some affiliate links, but you can rest assured I’m only recommending tools that I genuinely love. See the full list of marketing tools I use at http://stephtaylor.co/30 Are we Insta-friends yet? Find me @stephtaylor.co
Nov 28, 2019 • 41min
Flori Pyke on planning to scale your business, foundations for scaling and the mindset to scale your business
Flori Pyke is one half of The Elevatory, where she supports rising female entrepreneurs through coaching, training and resources. In today's episode, we're talking ALL things scaling your business - because it can be a terrifying process and most of us don't know where to begin. In this episode, we talk about: Planning to scale your business and why it's important to start doing this before you're ready. What the key foundations are for a scalable business and how to start putting these in place from day one. When to start scaling and how to figure out whether you're ready to scale. Where the heck to start scaling your business, once you know that you're ready to scale. The mindset work involved in scaling a business and how to overcome these mindset struggles. You can find Flori at https://www.theelevatory.com/ and @theelevatory on Instagram. Don't forget to grab my freebie for you - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/launch Are we Instagram friends yet? Find me at @stephtaylor.co
Nov 21, 2019 • 5min
Launching | Why you can't avoid launching (no matter what your business does)
When I first pivoted my business to focus on launching, I had a few listeners and followers reach out to tell me they’d no longer be following my business or listening to my podcast because launching wasn’t relevant to them. Ummm, guys… Launching is relevant to EVERYONE who runs a business. When you’re creating a new service offering, you have to launch it into the world. When you’re bringing out a new product range, you have to launch it into the world. When you’re running a flash sale, you have to launch it somehow. So, this episode, I’m sharing why you can’t avoid launching forever. Grab my free ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap
Nov 7, 2019 • 42min
Zach Spuckler on overcoming the fear of making a big business pivot
Zach Spuckler is the founder of Heart, Soul and Hustle, which is a Facebook Ads agency. But, it wasn’t always that way! In today’s episode, Zach and I are chatting all things business pivots - because, you shouldn’t stick with something if it’s not working for you anymore. In this episode we talked about: Why Zach decided to pivot Heart Soul and Hustle from being a digital product business, to an agency-model business. The fear that Zach faced when it came to telling people about the pivot, and where he believes this fear was coming from. How he identified the signs that it was time for Heart Soul and Hustle to pivot. Zach’s biggest tips on how to pivot your business. Find more about Zach Spuckler and Heart Soul and Hustle at www.heartsoulhustle.com and @heartsoulhustle on Instagram. Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co
Nov 5, 2019 • 10min
Pivots | Why I chose to pivot my business AGAIN
I recently pivoted my business AGAIN. This is now my 3rd business pivot in 4 years, but I’m finally in a place that feels right. I finally feel like I’m doing what lights me up and what gets me genuinely excited - and that is, launching. This episode, I’m sharing some of the reasons behind why I chose to pivot my business AGAIN… Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co
Nov 3, 2019 • 5min
Instagram Marketing | I showed up on IG Stories every day in October and this is what happened
In October, I committed to showing my face on Instagram Stories every single day. It’s now November, and I can gladly say that I succeeded. In this episode, I’m looking at what happened as a result of showing my face on IG stories every day. Some episode highlights: Why I decided to show up every day for a month on IG Stories. How I managed to not run out of Instagram Story content ideas. What happened as a result of me showing up every day (including the big question: Did I get more IG Story viewers?) AND, the big thing I’m committing to for the rest of this year. Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co
Oct 27, 2019 • 6min
Rebroadcast | How to plan social content for your launch
Launching a new business, product or podcast isn't easy (or everyone would be doing it!) There are so many moving parts that need to be aligned before the launch can go ahead. In today's episode, I'm looking at how to plan your social media content for a new business launch. Follow me on Instagram at http://instagram.com/stephtaylor.co
