Imperfect Action

Steph Taylor
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Sep 24, 2019 • 36min

Morgan Spencer on strategic PR, using PR to stand out in your industry and how to DIY a PR campaign

Morgan Spencer is the director of strategic PR consultancy, Martini Mondays. For her, it’s all about the people, and building those relationships, to think beyond simply achieving column inches and to disrupt this ever-evolving industry. In this episode, we chat all about strategic PR (and what that actually means!), how to use PR to stand out in your industry and how to DIY your own PR campaign. Find out more about Morgan at www.martinimondays.com.au and at @martinimondays on Instagram
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Sep 22, 2019 • 6min

Business Mindset | Why it's SO important to invest in yourself

So many business owners are afraid to invest in themselves. They’ll spend money on business expenses, no problem, but when it comes to investing in their own development - even if it might move their business forward - they’re scared to do so. This episode, I’m looking at why you need to get serious about up-leveling yourself as a business owner. Follow me on Instagram: http://Instagram.com/stephtaylor.co
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Sep 5, 2019 • 8min

Launch tips | What if I launch and nobody buys

When I asked my Instagram followers what’s holding them back from launching something new, 80% of them told me they were afraid. Afraid that they’d launch a course and nobody would buy. Afraid they’d launch a podcast and nobody would listen. Whatever it is that you’re launching, here are some tips to get over the fear that nobody will buy. Register for Amy Porterfield’s masterclass - The 3 Behind-the-Scenes Secrets to Digital Course Success: http://stephtaylor.co/masterclass Follow me on Instagram at http://instagram.com/stephtaylor.co
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Sep 3, 2019 • 7min

Business Growth | The difference between working ON your business and working IN it

What might feel like you’re being productive and kicking goals doesn’t always bring you any closer to kicking those goals. Yes, there will be an amount of time you spend working IN your business - especially if you have client work and you don’t have a team - but working ON your business is crucial if you want to grow. Otherwise, it’s far too easy to stay stuck where you are. Download Amy Porterfield's Ultimate Course Creation Starter Kit - http://stephtaylor.co/amy Follow me on Instagram at http://instagram.com/stephtaylor.co
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Sep 1, 2019 • 9min

Online Course Creation | How to beat the overwhelm when you're creating a course

When you’re creating an online course, the overwhelm can be real! Whether you have no idea where to start, what to do next or simply feel overwhelmed at how much there is to do, the truth is that overwhelm can lead to inaction. This episode I’m sharing some of the tips that have helped me overcome the overwhelm in creating both the courses I’ve created so far. Download Amy Porterfield's Ultimate Course Creation Starter Kit - http://stephtaylor.co/amy Follow me on Instagram at http://instagram.com/stephtaylor.co
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Aug 27, 2019 • 43min

Amy Porterfield on her business journey, online course creation and overcoming impostor syndrome

Amy Porterfield is the online course creation, list building and webinar queen. She has been a big inspiration for me, and her Digital Course Academy program is a big part of why I shifted from client work to a digital product-based business. When it comes to creating an online course, Amy Porterfield is a fountain of knowledge, and in this episode she’s sharing some of her biggest tips for creating an online course. Download Amy Porterfield’s free Ultimate Course Creation Starter Kit: http://stephtaylor.co/amy Take Amy’s free quiz - What type of online course should you create? http://stephtaylor.co/quiz Some of the things we covered: Amy Porterfield’s journey from corporate to running a 7-figure business, and some of her key learnings along the way. The very first course launch that Amy did, why it flopped and what you can learn from her mistakes. The key reasons you need to push past your fears in order to create and launch a successful online course, and how creating an online course can change your business (and your life!) Why creating an online course isn’t for everybody, and who the people Amy sees having the most success with course creation are. Amy Porterfield’s tips on how to overcome impostor syndrome when creating and launching a course. The biggest mistakes Amy sees business owners making when it comes to digital course creation.
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Aug 22, 2019 • 24min

Online Course Creation | The 3 decisions you need to make before creating a course [Instagram Live]

Before you commit to creating an online course, there are some key decisions you need to make - or else you're going to wind up with some problems further down the track! This episode is from an Instagram Live I ran recently, where I worked through Amy Porterfield's Ultimate Course Creation Starter Kit - which you can download from http://stephtaylor.co/amy Follow me on Instagram at http://instagram.com/stephtaylor.co
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Aug 20, 2019 • 8min

Online Course Creation | Is creating a course the right decision for you?

Making the decision to create an online course isn’t an easy one to make - it’s no small decision, but creating an online course can have such a big impact on your business so it’s definitely something to consider. Here are a few signs that creating an online course is a good next step in your business… Download the Ultimate Course Creation Starter Kit at http://stephtaylor.co/amy Follow me on Instagram at http://instagram.com/stephtaylor.co
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Aug 18, 2019 • 7min

Online Course Creation | What are the different types of courses you can create?

Not all online courses are created equal. In fact, there are 5 different types of online courses and in this episode I’m looking at all 5 types, and when you might create them in your business. Download the Ultimate Course Creation Starter Kit at http://stephtaylor.co/amy Follow me on Instagram at http://instagram.com/stephtaylor.co
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Aug 15, 2019 • 8min

Rebroadcast | 5 business books that have shifted the way I do business

I’m a huge fan of business books. I believe that no matter how much experience you have in business, there’s always something new you can learn. This episode, I’m sharing 5 business books that have changed the way I do business. Get your free Audible trial + FREE book of your choice at http://stephtaylor.co/audible Grab the FREE Ultimate Course Creation Starter Kit at http://stephtaylor.co/amy

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