

The LinkedIn™ Branding Show
Michelle B Griffin and Michelle J Raymond (#MichelleSquared)
The LinkedIn™ Branding Show empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés.
Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business branding. Learn more at MichelleSquared.com and purchase The LinkedIn™ Branding Book on Amazon.com
Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business branding. Learn more at MichelleSquared.com and purchase The LinkedIn™ Branding Book on Amazon.com
Episodes
Mentioned books

Mar 27, 2025 • 10min
Are AI Photos & Videos Crossing the Line for LinkedIn Personal Branding?
The podcast dives into the surge of AI-generated photos and videos on LinkedIn, raising questions about authenticity and trust in personal branding. It discusses the disconnect between polished online personas and real-life interactions. Listeners are urged to prioritize genuine, relatable content over artificial visuals. Practical tips for crafting authentic profile photos using smartphones are shared. The conversation encourages engagement with AI media while teasing changes in upcoming content.

5 snips
Mar 20, 2025 • 11min
LinkedIn Short Form Vertical Videos: Updates and Content Tips to Elevate Your Personal Brand
IN THIS EPISODE:We share the latest updates and content tips for LinkedIn short-form vertical video format. Learn how to position yourself and your content strategically for real results for brand and business growth.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.

Mar 13, 2025 • 10min
Are LinkedIn Groups Working & Worth It Anymore? The Latest Pros and Cons
IN THIS EPISODE:Should you start and/or join a LinkedIn group or have they lost their way and true purpose? We detail our group experience and what's been our first-hand experience of how they're working (or not) on LinkedIn. We'd love to hear about your experience on LinkedIn groups as well. Send us a DM and let us know.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build YourPersonal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LISTENER SHOUT OUTJeff Stevens on LinkedIn

30 snips
Mar 6, 2025 • 12min
The Most Neglected LinkedIn Profile Section: 3 Tips to Position Yourself Better and Stand Out
Discover the secrets of an often-overlooked section of LinkedIn profiles. Learn how specificity in job titles and responsibilities can elevate your presence. Find out why a bullet point format enhances clarity and impact. Dive into strategies that position you as an authority, using engaging content and relevant skills to boost visibility. Explore how to tailor your experience section, omitting unrelated details and including media for a compelling narrative. Plus, see how generative AI can enhance the presentation of your expertise!

18 snips
Feb 27, 2025 • 9min
How to Earn a LinkedIn Top Voice Badge: Latest Updates and Insights To Fight the FOMO
Curious about LinkedIn's Top Voice badge? The discussion reveals how recipients are chosen and the impact of recent updates. Find out how the badge must now be re-earned every two years, stirring engagement and strategy shifts. The hosts stress that building genuine relationships often outweighs chasing accolades. Plus, learn how media mentions can elevate your presence beyond just a badge. This talk is all about personal branding and connecting authentically in the LinkedIn community!

Feb 20, 2025 • 13min
How Often Should You Post on LinkedIn? Our 3-Step (Manageable) Sequence to Stay Visible
IN THIS EPISODE: How often is enough or even too much to post on LinkedIn? What's the best ratio to go from invisible to on the radar of those you're here to serve?In this episode, we share the best starter strategy to get going and stay consistent at a pace and timeline that fits your personal and professional goals.CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities. Reach out to Michelle for a keynote speaker, workshops and specialized advising services on LinkedIn and personal branding.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com SUBMIT YOUR QUESTIONSimply DM both Michelles on LinkedIn to submit your question for a future episode.

Feb 13, 2025 • 15min
How to Leverage In-Person Events Using LinkedIn: Steal Our Best Networking Tips
Discover how to supercharge your networking at in-person events! The hosts unveil strategies for engaging attendees before, during, and after gatherings. Learn the art of balancing personal interactions with maintaining a robust LinkedIn presence. They share personal anecdotes from a recent conference, stressing the timeless need for business cards in a digital age. Embrace the power of LinkedIn to foster lasting professional relationships and turn casual meetups into valuable connections.

15 snips
Feb 6, 2025 • 16min
How This Four-Step Branding Roadmap Can Powerfully Position You On LinkedIn and Beyond
Feeling lost on LinkedIn? Discover a four-step roadmap to clarify your goals and elevate your personal brand. Learn how to stand out amid the noise through authenticity and differentiation. The speakers share their branding journeys, underscoring the challenges of rebranding while enhancing visibility. A comprehensive workbook is introduced, packed with tools and prompts to engage listeners in their branding strategies. Get ready to position yourself for success, not just on LinkedIn but in your broader professional landscape!

Jan 30, 2025 • 18min
How to Ensure Your Digital Twin Make The Best First Impression for Your Personal Brand on LinkedIn
IN THIS EPISODE:Are you showing up the same online and on LinkedIn? Whether growing your career, business, or thought leadership, how and where you show up in your brand should be seamless. We share exactly how to create your "digital twin," as MJR says, so that you can be the same online as offline.CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author, and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com SUBMIT YOUR QUESTIONSimply DM both Michelles on LinkedIn to submit your question for a future episode.

Jan 23, 2025 • 15min
Have You Drifted (or Evolved) In Your Personal Brand? LinkedIn Profile Tips to Get Back "On Brand"
IN THIS EPISODE: As we kick off episode 4, we're focusing on "fresh starts" for your personal and business brands on LinkedIn. If you're feeling off track in your branding, content, connections, and LinkedIn in general, this episode brings you back to basics. Learn how to reevaluate your profile and presence to accelerate you in the new year and beyond.CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® presence expert. She is the creator of the Own Your Lane® personal branding roadmap for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKSExample of going off topic/off track on LinkedIn. Check out our friend Neal Veglio's recent post on his realization.SUBMIT YOUR QUESTIONSimply DM both Michelles on LinkedIn to submit your question for a future episode.