The LinkedIn™ Branding Show
The LinkedIn™ Branding Show empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés.
Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business branding. Learn more at MichelleSquared.com and purchase The LinkedIn™ Branding Book on Amazon.com
Latest episodes
Feb 13, 2025 • 15min
How to Leverage In-Person Events Using LinkedIn: Steal Our Best Networking Tips
Discover how to supercharge your networking at in-person events! The hosts unveil strategies for engaging attendees before, during, and after gatherings. Learn the art of balancing personal interactions with maintaining a robust LinkedIn presence. They share personal anecdotes from a recent conference, stressing the timeless need for business cards in a digital age. Embrace the power of LinkedIn to foster lasting professional relationships and turn casual meetups into valuable connections.
15 snips
Feb 6, 2025 • 16min
How This Four-Step Branding Roadmap Can Powerfully Position You On LinkedIn and Beyond
Feeling lost on LinkedIn? Discover a four-step roadmap to clarify your goals and elevate your personal brand. Learn how to stand out amid the noise through authenticity and differentiation. The speakers share their branding journeys, underscoring the challenges of rebranding while enhancing visibility. A comprehensive workbook is introduced, packed with tools and prompts to engage listeners in their branding strategies. Get ready to position yourself for success, not just on LinkedIn but in your broader professional landscape!
Jan 30, 2025 • 18min
How to Ensure Your Digital Twin Make The Best First Impression for Your Personal Brand on LinkedIn
IN THIS EPISODE:Are you showing up the same online and on LinkedIn? Whether growing your career, business, or thought leadership, how and where you show up in your brand should be seamless. We share exactly how to create your "digital twin," as MJR says, so that you can be the same online as offline.CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author, and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com SUBMIT YOUR QUESTIONSimply DM both Michelles on LinkedIn to submit your question for a future episode.
Jan 23, 2025 • 15min
Have You Drifted (or Evolved) In Your Personal Brand? LinkedIn Profile Tips to Get Back "On Brand"
IN THIS EPISODE: As we kick off episode 4, we're focusing on "fresh starts" for your personal and business brands on LinkedIn. If you're feeling off track in your branding, content, connections, and LinkedIn in general, this episode brings you back to basics. Learn how to reevaluate your profile and presence to accelerate you in the new year and beyond.CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® presence expert. She is the creator of the Own Your Lane® personal branding roadmap for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKSExample of going off topic/off track on LinkedIn. Check out our friend Neal Veglio's recent post on his realization.SUBMIT YOUR QUESTIONSimply DM both Michelles on LinkedIn to submit your question for a future episode.
Dec 19, 2024 • 12min
How to Accelerate Your Brand on LinkedIn in 2025: Our Holiday Wrap Up Episode + Announcement
IN THIS EPISODE: What's in store for LinkedIn, and how can you show up stronger for the new year? We share the year's recap, accomplishments, and how you can accelerate your personal and company brand in 2025 and beyond. Plus, check out our announcement at the end.CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioLinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com SUBMIT YOUR QUESTIONSimply DM both Michelles on LinkedIn to submit your question for a future episode.
Dec 12, 2024 • 13min
How Unfollowing 'Pages & People' Can Freshen Up Your LinkedIn Feed
Discover the art of curating your LinkedIn feed by unfollowing irrelevant pages and connections. One host shares their experience of unfollowing over 1,000 pages for better content relevance. Learn practical tips on refining connections to optimize professional growth. Explore strategies to create a more focused networking experience and how managing your interests can enhance the LinkedIn algorithm's effectiveness. Plus, engage with the hosts and dive into the importance of personal branding.
11 snips
Dec 5, 2024 • 15min
How to Write a Compelling LinkedIn About Section: Our Best Tips to Make Yours Memorable
Refresh your LinkedIn About section with practical tips for crafting a personal narrative that truly reflects your professional identity. Discover the importance of specificity in messaging and the advantages of a dynamic, evolving profile. Learn to avoid generic AI-generated content in favor of an authentic self-presentation. Gain strategies for problem-solving differentiation, incorporating calls-to-action, and leveraging innovative tools for enhancement. Finally, embrace personal branding to maximize your LinkedIn impact!
Nov 28, 2024 • 25min
The LinkedIn Branding Book Turns 2: Our Updated Tips & Takeaways for Your Personal Brand In 2025
IN THIS EPISODE: For the second anniversary of the LinkedIn Branding Book, we celebrated with a LinkedIn Live stream show and episode that shared the strategic tips to start putting yourself out there and getting visible for your work and ideas. (check out the video episode in the link below)CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com SUBMIT YOUR QUESTIONSimply DM both Michelles on LinkedIn to submit your question for a future episode.LINKWatch this episode as a LinkedIn Live show
Nov 21, 2024 • 20min
How to Use The Brand Clarity Trifecta™️for Your LinkedIn Profile: Top 3 Tips to Refresh & Stand Out
IN THIS EPISODE: Your LinkedIn profile is where the business world sees and let's face it, judges you both on the platform in an online search. If your profile is lackluster you maybe be missing out on your full potential and industry opportunities you desire. We share the Brand Clarity Trifecta for the top areas to instantly update and feel clear, confident and credible with your profile.CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com SUBMIT YOUR QUESTIONSimply DM both Michelles on LinkedIn to submit your question for a future episode.
Nov 14, 2024 • 15min
How the 'Small Wins Strategy' Keeps You Motivated and Focused to Keep Going On LinkedIn
IN THIS EPISODE: There's no doubt that LinkedIn is your launching pad for attracting opportunities for your personal and business brands. Yet, it can be discouraging when you're not getting the desired traction. In this episode, we share stories and simple tips so you can reset and ramp up using our 'Small Wins Strategy" on LinkedIn.CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a speaker and author who empowers professionals—especially women in business—to become visible and top of mind with personal branding to Own Your Lane™ for next-level opportunities.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com SUBMIT YOUR QUESTIONSimply DM both Michelles on LinkedIn to submit your question for a future episode. LINKInspiration LinkedIn post for this episode we mention: https://www.linkedin.com/posts/gehanharidy_one-big-thing-determines-where-we-are-today-activity-7252295357479415811-FN-0?utm_source=share&utm_medium=member_desktop
