The LinkedIn™ Branding Show
How to Earn a LinkedIn Top Voice Badge: Latest Updates and Insights To Fight the FOMO
Podcast summary created with Snipd AI
Quick takeaways
- LinkedIn's Top Voices badges are awarded based on editorial interest rather than community engagement, causing confusion about their significance.
- Focusing on authentic relationships and valuable content is essential for long-term professional growth, beyond the pursuit of social proof from badges.
Deep dives
Understanding LinkedIn's Top Voice Badges
LinkedIn has introduced blue badges to recognize 'Top Voices', but the criteria for earning these badges are unclear and seem to depend on the interests of the LinkedIn editorial team. This change has sparked discussions about the nature of these badges as some users express confusion and frustration regarding why certain individuals receive them while others, despite having strong community engagement, do not. The badges are awarded based on content that aligns with the topics favored by the editorial staff, suggesting that success on the platform may hinge more on creating content for visibility rather than genuine engagement. This new approach raises concerns about the authenticity of earning such accolades and the potential for them to become mere symbols of popularity rather than meaningful recognitions of influence or expertise.
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