The LinkedIn™ Branding Show

Are AI Photos & Videos Crossing the Line for LinkedIn Personal Branding?

Mar 27, 2025
The podcast dives into the surge of AI-generated photos and videos on LinkedIn, raising questions about authenticity and trust in personal branding. It discusses the disconnect between polished online personas and real-life interactions. Listeners are urged to prioritize genuine, relatable content over artificial visuals. Practical tips for crafting authentic profile photos using smartphones are shared. The conversation encourages engagement with AI media while teasing changes in upcoming content.
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ANECDOTE

AI Profile Picture Red Flags

  • Michelle Raymond was rewriting a LinkedIn profile for a client and noticed something "off" about the profile picture.
  • The client admitted to using an AI program to generate the photo, raising concerns about authenticity.
INSIGHT

Trust and Authenticity Concerns with AI

  • AI-generated photos and videos on LinkedIn create trust and authenticity issues.
  • Michelle Griffin expresses discomfort with AI's encroachment on human connection in personal branding.
ADVICE

Alternatives to AI Photos

  • Instead of using AI, take photos with your smartphone and edit them in Canva or other apps.
  • Natural, unedited photos are better than AI-generated ones for building trust.
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