How to Leverage In-Person Events Using LinkedIn: Steal Our Best Networking Tips
Feb 13, 2025
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Discover how to supercharge your networking at in-person events! The hosts unveil strategies for engaging attendees before, during, and after gatherings. Learn the art of balancing personal interactions with maintaining a robust LinkedIn presence. They share personal anecdotes from a recent conference, stressing the timeless need for business cards in a digital age. Embrace the power of LinkedIn to foster lasting professional relationships and turn casual meetups into valuable connections.
Preparing for in-person events by researching attendees and actively engaging on LinkedIn fosters meaningful connections before the event.
Regularly updating your LinkedIn profile with a current photo and tailored bio ensures others can easily recognize and engage with you during networking.
Deep dives
Maximizing Networking Opportunities at Events
Attending in-person events offers a unique chance to build connections and enhance one's LinkedIn brand. Proper preparation before attending events can significantly improve networking outcomes; strategies such as researching attendees and speakers can facilitate meaningful interactions. Making a list of desired speakers and actively engaging with the event's promotional posts on LinkedIn can also help in establishing initial connections ahead of time. This proactive approach minimizes cold introductions and fosters a more familiar atmosphere during networking sessions.
The Importance of a Consistent LinkedIn Presence
A compelling LinkedIn profile is crucial for making a lasting impression during in-person interactions. When meeting someone, their LinkedIn photo and bio should reflect their current professional self to avoid any confusion about identity. Discrepancies between a person's appearance and their profile can lead to missed opportunities to connect meaningfully. Regularly updating the profile picture and crafting a specific bio that highlights current roles and responsibilities can ensure that others can easily identify and engage with the individual.
Integrating LinkedIn into Event Strategies
Developing a balanced approach that blends in-person networking with digital strategies is vital for effective relationship building. Businesses sponsoring events can leverage LinkedIn for pre-event promotion and continued engagement afterwards, enhancing visibility and connection with potential clients. Smaller, personalized events may yield better returns than large trade shows, emphasizing quality interactions over quantity. Ultimately, maintaining consistent communication through LinkedIn ensures ongoing relationship development, positioning individuals and businesses for future opportunities.
Do you attend in-person events, networking meetups, and industry conferences? Valuable connection-building can and should happen before, during, and after each event.
In this episode, we share our recent stories, strategies, and tips on how to leverage in-person events for your brand and build relationships on Linkedin and beyond.
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.