This podcast discusses the importance of simplifying data tracking and avoiding common mistakes in product-led businesses. Wes Bush shares the six key metrics to monitor, providing a deep dive into each one. The podcast also covers the benefits of creating a scorecard and outlines the next steps to take action. Additionally, the podcast highlights the significance of financial data, the importance of alignment in teams, and the concept of key usage indicators in tracking success. Overall, the podcast offers actionable takeaways for listeners to implement in their businesses.

Cloudinary, a leading image and video API platform, maintains a balanced revenue split: 30% from self-serve and 70% from enterprise sales. However, this wasn’t always the case. Join us as Sanjay Sarathy, the company’s VP of Marketing, discusses how user growth prompted a strategic shift from their original product-led GTM strategy. Learn from their mistakes, like focusing on incompatible geotargeting and partnerships, and discover what elements make Cloudinary’s mix of self-serve and enterprise sales successful. Key Takeaways: [02:45] Evolution of go-to-market motion [05:55] Marketing strategies and channels [10:30] Balanced approach to self-service and enterprise [20:15] Challenges in scaling geo-specific [27:20] Importance of pricing strategy  About Sanjay Sarathy: Sanjay has more than two decades of experience leading global marketing programs, his work spanning tech startups and established market leaders in SaaS, Big Data, analytics, and e-commerce. Before becoming the VP of Marketing at Cloudinary, he held senior positions at Imanis Data, Sumo Logic, and Vindicia. Links:  Sanjay Sarathy | LinkedIn

CEO and founder of Sprig, Ryan Glasgow, shares insights on building customer-centric products for growth. He discusses the challenges of launching a new product, using in-product surveys for feedback, and understanding user insights. Ryan also highlights the importance of measuring product-market fit and shares actionable tips for better user understanding.

Cake Equity is an online SaaS platform that helps startup founders and their teams manage equity and ownership. Hansen discusses the challenges of managing a sales-led approach versus a product-led approach, the need for a technical person on the team, and the importance of building a strong team. He also emphasizes the value of product thinking, lessons learned while putting together a product-led team, and offers one piece of advice to help other business owners on their journey to 7-figures.

Pawal Huryn, a successful Product Manager and coach, shares insights on Product Discovery, including identifying assumptions, validating through experimentation, and collaborating with teams. He discusses the cultural shift needed for success and offers tips on conducting experiments, managing expectations, and achieving goals. With over 9 years of experience in Product, Pawal provides valuable recommendations for successful product discovery.

Selling units as a bundled package might not be the best approach. This episode focuses on CEO James Gill’s strategic decision to unbundle GoSquared’s products and create separate brands for each. This move aimed to simplify onboarding and better cater to different customer profiles, and the results have been significant. Join us to explore the strategic considerations, challenges, and benefits of unbundling products. James also shares practical advice for guiding your company towards growth and sustainability. Key Takeaways: [01:30] Case study with GoSquared [04:35] Challenges of bundling [07:50] Importance of product focus [17:45] Discover of differentiation  [23:20] Finding differentiation in a crowded market [29:45] Recommendations for unbundling and overcoming challenges About James Gill: James is the CEO of GoSquared and the mind behind EcoSend, a climate-conscious email marketing platform. With 18 years at GoSquared, he's an experienced leader in SaaS, design, and startups.  Links:  James Gill | LinkedIn 

Discover the secrets to building and scaling a bootstrapped product-led business to seven-figure success. Our guest is Elie Khoury, the founder and CEO of Woopra, a company specializing in customer journey and product analytics.  Elie shares the nuances of when a product-led model makes sense (and when it doesn't), emphasizing the importance of swiftly establishing the perception of value. He also sheds light on AI's role in driving product-led growth strategies. Key Takeaways: [01:40] Strategic product-led evolution [07:50] AI Integration for quick value [15:00] AI as the next UI/UX iteration [18:00] Data control and AI [20:20] Reflecting on mistakes and learnings [28:45] Future of AI and product-led businesses About Elie Khoury: Elie is a product-first CEO who believes innovation and user experience are, above all else, the keys to creating great companies. Sales, marketing, recruiting, and every other aspect of a company is meaningless without an exceptional product. He co-founded Woopra, Inc., which Appier acquired in 2022.  Links:  Elie Khoury | LinkedIn

In this podcast, Wes Bush chats with GTM strategist Maja Voje about the key points and steps for uncovering product-market fit. They discuss topics such as understanding your market, establishing effective feedback loops, and approaching product pricing. Maja's insights and experiences, detailed in her new book, Go-To Market Strategist, help streamline the complexities of achieving market success.

Today, host Wes Bush explores the strategy behind how Rezi, a live-streaming solutions platform, used SEO to 2.7x their monthly recurring revenue in just four months. In this episode, we zero in on the critical role of SEO for product-led companies, highlighting its impact on intent-driven user discovery and cost-effectiveness.  We are delighted to have Alister Pike, Growth Strategy Lead at Skale, joining us. He was pivotal in implementing Rezi's SEO strategy and will guide us through the playbooks and frameworks that powered the company’s rapid ascent in the market. Key Takeaways: [2:25] Differentiating product-led SEO from traditional SEO  [8:00] Four-Month SaaS SEO Strategy Implementation [13:15] Selecting focus areas and prioritization [18:15] Optimize specific use cases within clusters [20:30] Optimize content for different buying stages [26:20] Focus on data-driven strategies for what works About Alistair Pike: Alistair leads growth strategies at Skale, a premier SaaS SEO agency in Cape Town. Leading a team of Growth Strategists, he works on effective strategies for diverse SaaS clients. A skilled manager, Alistair excels in overseeing teams and projects, focusing on SEO and content creation. Notably, he has driven impressive growth for numerous websites, achieving up to a 540% increase in signups in under a year. Links: Alistair Pike | LinkedIn 

Tifenn Dano Kwan, CMO at Amplitude, and Ashley Brucker Stepien, VP of Global Marketing at Amplitude, discuss effective decision-making in PLG. They talk about setting up analytics, monitoring key metrics, flexibility in planning, identifying key user moments, North Star Metric for marketers, input-output metrics, and the importance of a strong partnership with the CIO/head of digital for data management.