ProductLed Podcast Signing Up for 50 ProductLed Companies With Gina Allman
May 21, 2024
Gina Allman, ProductLed's content specialist, discusses researching content, highlighting the 50 best PLG examples, focusing on user experience, key takeaways for transitioning businesses. She shares insights on creating original content for the blog, drawing from her diverse background in finance and marketing.
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Email Overload
- Avoid sending too many emails after signup, especially in product-led growth.
- Users want to try the product, not get bombarded with sales emails.
Shopify's Approach
- Shopify's 2.1 million daily users demonstrate that skipping email verification is manageable.
- Consider a grace period (e.g., 14 days) for account verification or inactivation.
WebPageTest's Instant Value
- WebPageTest allows immediate tool use on their landing page with minimal friction.
- This direct approach lets users experience value instantly, promoting engagement.