ProductLed Podcast

How to Run High-Tempo Experiments to Accelerate PLG

Jun 19, 2024

Pedro Clivati, Head of Growth at GrowthHackers, shares insights on high-tempo testing, measuring success for growth teams, embracing failure, and starting small with experiments to drive growth. He emphasizes the importance of running tests, correcting misconceptions about growth hacking, and promoting wins across the company.

17:04

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Episode guests

Pedro Clivati

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Episode notes

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Quick takeaways

High-tempo testing involves constant experiments to validate hypotheses efficiently and make informed decisions.

Embracing failure as a learning opportunity fosters a culture of experimentation and drives productivity in growth initiatives.

Deep dives

Importance of High-Tempo Testing in Growth

High-tempo testing in growth involves a constant and conscious process of experimentation to validate hypotheses. This approach focuses on running minimum viable experiments to quickly gather data and make informed decisions. Successful growth teams prioritize running more experiments to achieve high velocity and adaptability. The key lies in breaking down experiments into small units to validate hypotheses efficiently.

Intro

3min

The Significance of High-Tempo Testing in Growth Hacking

4min

Shifting Mindsets in Running High-Tempo Experiments for Product-Led Growth

4min

Exploring Lessons from Unexpected Experiment Results and the Importance of Being Comfortable with Being Wrong

3min

Strategies for High-Tempo Experiments and Growth in Product-Led Organizations

3min

Pedro Clivati is the Head of Growth at GrowthHackers, the largest online community of growth professionals on the web. In this episode, he shares what people can expect if they are looking to start a business around growth. He then talks about the importance of running tests, corrects certain misconceptions about growth hacking, and offers leadership advice.

Show Notes

[01:12] What Pedro learned as a co-founder

[03:35] What high-tempo testing is and why it is important for growth

[07:25] How growth teams should measure success

[11:25] Get comfortable with being wrong

[14:30] Start with a challenge that someone in your team has been thinking of—but didn’t have the resources to work on—and run small experiments in that direction

[15:48] Promote your wins across the company

About Pedro Clivati

Pedro Clivati has a background in marketing and sales, but his foray into growth began when he co-founded Contentools and Growth Boulevard. He also used to be the VP of Global Sales at Contentools, but before that, he worked as a digital marketing consultant.

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