ProductLed Podcast

Business-to-business transactions occur between businesses instead of between a company and a single client. In this episode, we will learn about B2B marketing, covering concepts, ideas, and suggestions in the area, as well as how Dave got successful in the marketing field. Maja welcomes Dave Gerhardt, founder of B2B marketing media company Exit Five, a former brand officer at Drift, and chief marketing officer at Privy. Dave is here to share knowledge that will help us build a successful company as he did. Are you interested in learning more about the strategies that can help you develop as a startup in the marketing field? Take a moment to listen to this Podcast now! Shownotes [03:56] How did David Gerhardt's experience in working with businesses help him gain a depth of knowledge about marketing? [04:34] Dave recommends launching your marketing-related blog or Podcast to gain additional knowledge and a deeper grasp of the industry. [13:28] If you have the budget to do it, it's an excellent investment if you know how to use it correctly. [15:12] Does producing merch have an impact on your company? [17:39] David Gerhardt shares what excites him most about marketing and brand-building. [18:46] What impact does the audience have on a company's growth? [19:18] Find out what David Gerhardt recommends for audience building for your business. [22:33] Stay tuned and learn for yourself as David Gerhardt presents two demand generation tactics. [25:14] How possible can make companies transition? [28:48] What would happen if you didn't invest money to expand your audience on someone else's platform? [34:56] David Gerhardt covers product-led growth's underrated but effective strategy. [44:31] Learn from David Gerhardt's advice to give you the courage, stamina, and guts to succeed in the product-led business industry! About David Gerhardt He is a former Drift Chief Brand Officer and Privy Chief Marketing Officer who now focuses on consulting and the development of exitfive.com, a network for B2B marketing experts. He also conducts 1:1 counseling with a limited number of high-growth B2B firms; his book Founder Brand was launched in 2022 and quickly became the #1 best-selling Amazon in marketing. About Exit Five Thousands of B2B marketers sign up for the Exit Five Community every day to exchange practical advice, get feedback, and talk about the most successful marketing strategies right now. By listening to the Exit Five podcast, you could enhance your B2B marketing. The host for the event is Dave Gerhardt. Visit exitfive.com to engage with thousands of B2B marketing professionals by joining the community. Profile David Gerhardt on LinkedIn David Gerhardt on Spotify David Gerhardt on Twitter David Gerhardt Amazon Exit Five

A SaaS provider manages the databases, servers, and software that enable the program to access the internet, most commonly using web browsers. In this episode, we'll learn how Andrew Davies used his firm to make a $200 million product-led acquisition and how to effectively leverage his insights to steer your business journey. Wes welcomes Andrew Davies, Paddle's Chief Marketing Officer, to share with us the ins and outs of the business to how Paddle made a $200 million product-led acquisition. Andrew is here to help us uncover insights that will help us establish a successful product-led business that you can utilize! Want to learn more about the most effective approaches to increase product-led acquisition? Listen to this podcast right now. Shownotes [02:06] Andrew Davies gives an overview of Paddle. [03:34] Why did Paddle decide to make a $200 product-led acquisition?  [08:23] Andrew Davis shows his enthusiasm for a combined organization in the SaaS sector that serves as an efficient method for their firm to grow. [09:10] Giving the product for free makes it stand out and offers customers a range of experiences. [09:38] Marketers must have first provided their customers with something of value! [15:06]  Are there any significant changes in moving to a product-led business? [16:18] What are the things that starters should know about besides customer engagements? [21:30] Andrew Davies reveals the enormous advantages of making their acquisition. [23:54] Reaching the stage of learning about the combined companies! [25:30] What are Andrew's ways to increase the product's popularity among customers? [28:52] Andrew Davies shares how to acquire a product-led business in today's generation. [31:42] Knowing the difference between sales-led and product-led. [35:00] Learn how to make chaos in business shorter! About Andrew Davies Andrew is the chief marketing officer of Paddle, a SaaS platform that enables over 3000 product-driven companies to sell products worldwide. Before this, he co-founded and developed a B2B personalization SaaS acquired by Optimizely, where he headed corporate marketing as the company expanded by acquiring and integrating four other companies. Profile Andrew Davies on LinkedIn Andrew Davies on Twitter Paddle

Focusing on delivering genuine value through your product is what it means to be product-led. We'll learn more about product-led business in this episode and apply tips for maximizing its potential that can effectively guide you on your journey in the industry. Nathan Barry, the founder and CEO of ConvertKit, is here to share his insights on how he was able to create a 30 million+ product-led business. Eager to know more about the best method for growth strategies? Nathan Barry is here to assist us in learning the keys to enable us to build a successful Product-Led Business that you can use! Shownotes [01:06] What is a successful product-led company? [03:06] Getting close to your customers will drive them to use your product and boost their interest. [6:00] Is it possible to employ non-creators in your business? [09:05] Does it profit your business to allow customers to utilize the product as a side hustle? [10:52] Be as close to the product as possible! [13:07] Find inspiration from another industry by finding what works and doesn't for them. [13:34] How does receiving positive outcomes transform your business? [24:19] Avoid creating unnecessary friction in your organization.  [27:17] What is the authentic competitive advantage that a product-led company needs to gain?  [42:07] To attract customers who may be an excellent trigger for future purchases, give out a high-quality product for free! [47:12] Make your product accessible during inevitable inflation and competitive marketplaces. [48:26] What is the biggest challenge a product-led company may face in the process? [50:24] To win your customers, invest in creating a simple, convenient, and viral product! [52:42] Nathan Barry discusses this generation's most immense opportunities for a product-led company. About Nathan Barry Nathan is a creative individual, product designer, author, speaker, and the founder of ConvertKit. He is passionate about creating the best products, iPhone applications, and such that transformed his journey in the drive. Nathan is an inspiration to starters with whom he freely shares his strategy to convert ideas into a successful business drive. Profile Nathan Barry's website ConvertKit

In this episode, Wes will dive into discovering the key to and the right practice in business growth. Get ready to step out of our usual perspective. Instead, shift your mind to think the exact opposite to create a unique product-led approach. Show Notes [0:48] What is inverse thinking? [3:05] Set a terrible first impression! [4:00] Provide a Facebook sign-up experience. [6:38] How can you nail your product-led business model? [8:25] Make the product's adoption experience more difficult. [11:58] Let people experience the product in a harder way. [12:50] Use technical jargon and build endless features. [13:57] The product's price should be hidden and confusing. [15:40] Looking for support? Do not provide any way for people to reach out. [17:00] Entering a new product-led transition, but not making a significant change. [18:56] Do not make the cancellation experience easy; make it tricky. About Wes Bush Wes is a multi-talented individual who helps business teams get their best product-led results. He is passionate about working with diverse people around the globe to empower teams to turn their product into powerful growth. Links Product Led Podcast Wes Bush on LinkedIn Wes Bush on Twitter Product Led Community

Chris Walker is the founder and CEO of Refine Labs, a forward-thinking demand creation company that questions the conventional quo in B2B marketing. Chris specializes in wide areas including marketing strategy, commerce, engineering technology, and content strategies. In this podcast, he shares insights on data-driven strategies for Sales and Marketing from his time at Refine Labs. Come on in, you don’t want to miss it. Show Notes [0:09] What led you from Engineering to Sales and Marketing? [1:13] Diminishing returns in advertising and the importance of content creation. [3:13] What is Refine Labs and what makes it different? [4:50] How his company executes on marketing and created a sales team. [6:52] The authentic framework and concept of the company. [15:50] The importance of time management and consistency. [19:55] Adapting to a change in the business. [22:12] Relative demands between Refine Labs and other companies. [24;30] How marketing solves both demand and sales problems. [27:06] The growth of the product-led movement. About Chris Walker Chris is a seasoned businessperson who is constantly looking for methods to improve on already successful products or services or to develop novel ways to promote oversaturated goods. By marketing execution, he is able to create demand strategy and research for clients. Profile Refine Labs Chris Walker’s Linkedin Chris Walker’s Twitter Chris Walker’s Instagram

Ben Williams is the VP of Product (Developer Journeys, PLG) at Snyk. He joined Snyk over a year ago and spearheads the product management for Product-Led Growth and helps the company propel towards its growth trajectory. He’s on the show today to give us an idea of how they strategize their growth, identify growth loops, and maintain well-balanced communication at Snyk that made a big impact on their success. Show Notes [0:39] What got him into the world of PLG? [2:01] Talks about Snyk’s first premium model [4:35] Why is it that their first iteration wasn’t that successful?  [6:31] Initial problems that they’ve had to address that contributed to their success [10:33] How do they try to centralize everything and tackle specific problems within their team? [18:08] Focusing on a user’s path to value rather than their path to revenue [19:13] How did they utilize their product to acquire more users? [26:47] It is critical to develop a high-level PLG strategy. [33:1] On team-based accountability for achieving outcomes  [38:43] How aligned leadership is important About Ben Williams Ben is a highly motivated, enthusiastic and energetic product and growth executive with years of expertise across a wide range of industries. He specializes in product leadership and management. and is always passionate about excellence and doing better. Link Snyk Profile Ben’s LinkedIn Profile

We’re launching something new and we’re excited to share it with you! Introducing the Product Led Scorecard, a free tool that helps you understand what those levers in your business that you really need to be focusing on are. Tune in because we have a little treat to offer to our loyal podcast listeners by the end of this episode. Show notes: [0:42] The four main levers of growth for product-led businesses [1:35] Make sure that you’re making progress in your Product Led journey [2:05] The benefits of Product-Led Scorecards for your company [3:16] You’ll get a chance to have a personalized video and go through your results Link: Product Led Scorecard

Francis Brero is the co-founder and CPO of MadKudu. A data scientist obsessed with leveraging science to improve efficiency and effectiveness, Francis converted to sales along the way. He shares how he helps B2B SaaS companies get the most out of their inbound pipelines by automating the high-cost, low-leverage work of researching, qualifying, and engaging leads. Show Notes [00:43] Rollout a PLG or enterprise motion [03:27] Misconceptions around enterprise sales and PLG [11:18] The difference in the level of understanding of the value proposition [17:36] User-centric versus holistic view in an enterprise potential deal [22:30] Compensation for high-touch and low-touch [24:40] Recommendations for implementing enterprise sales in a product-led business About Francis Brero Francis Brero is obsessed with leveraging science to improve efficiency and effectiveness. He is a data scientist converted to sales along the way. Currently, he helps B2B SaaS companies get the most out of their inbound pipelines by automating the high-cost, low-leverage work of researching, qualifying, and engaging leads. Links MadKudu Top 10 Learnings About Free Trials From Open-Source to Enterprise Personalize Your Buyer Journeys Profile Francis’ Linkedin

Brian Crofts, Chief Product Officer at Pendo shares the five main parts of the Innovation System Pendo uses to help their Product Teams become more outcome orientated. In this talk, you will learn the core principles of the Innovation System that can be applied to any team. And when applied correctly these principles don't just empower your team but also create trust and produce consistent results. Learn how empowered teams become trusted teams when given the right set of tools. Key Takeaways - How to create trust - How innovation systems can help you maintain outcomes consistently - What sort of environments foster a high-performing team - Design system in context with your team's innovation system Additional Resources How to Be a Great SaaS Product Manager→ https://productled.com/saas-product-manager/?utm_source=video&utm_medium=Webinar+Highlights&utm_campaign=Brain+Croft Data-Driven Storytelling: A Guide for SaaS Product Managers→ https://productled.com/blog/data-driven-storytelling-saas-product-managers/?utm_source=video&utm_medium=Webinar+Highlights&utm_campaign=Brain+Croft Trend Forecasting for Product Managers→ https://productled.com/blog/trend-forecasting-for-product-managers/?utm_source=video&utm_medium=Webinar+Highlights&utm_campaign=Brain+Croft Learn more about PLG by reading the bestselling book: Product-Led Growth: How to Build a Product That Sells Itself → https://productled.com/book?utm_source=video&utm_medium=Webinar+Highlights&utm_campaign=Brain+Croft Stay Connected Don't forget to subscribe to our channel and follow us on LinkedIn and Twitter for many more product-led growth tips! LinkedIn: https://www.linkedin.com/company/productledinc/ Twitter: https://twitter.com/productled SUBSCRIBE to become great at Product-Led Growth! https://www.youtube.com/c/productled

Gina Allman is ProductLed’s content specialist. Her diverse background goes from finance to marketing. Despite the disparity, Gina can still draw the line from those various disciplines and apply it to marketing and product-led growth. She shares how she creates original content for the blog even when there is not much to find out there. Show Notes [00:58] Researching for content is not an easy task [03:58] The 50 best PLG examples and what stood out the most [08:37] A major principle of PLG is a great user experience [10:08] What made other companies stand out [14:28] Two key takeaways for freshly transitioning businesses About Gina Allman Gina Allman is a content specialist at ProductLed. She has held positions in a variety of disciplines, including finance, marketing, and content writing. Link ProductLed Profile Gina’s LinkedIn