ProductLed Podcast

“How can I grow as a developer?” “Are there any methods for becoming a successful developer?” If you've been thinking about becoming a developer and have similar questions, this episode is for you! In today's podcast, Wes Bush welcomes Jeena James, a member of the WebPageTest by Catchpoint team, to discuss strategies and tactics for creating a successful product-led strategy for developers. Are you ready to learn how to build these strategies? Then sit back, relax, and start listening to this podcast right now! Shownotes [06:55] Build out value experiences! [09:21] Ensuring that your platform is accessible to all users and continues to develop efficient features will attract acquisitions! [09:53] What should your first revenue-generating goal be? [13:15] Discover who your end users are and how they actually impact your platform! [16:29] A simple experiment with your platform without modifying any coding can have an impact on the user's experience with your product.  [18:03] Why should your platform have a light version?  [20:28] Keep an eye out for your target market1  [22:43] A smart way to determine whether your platform is effective is to let users use it. [26:45] Pay attention to the three Cs and how they can influence your platform. [33:00] When your user speaks and shares about your platform, you'll know you have a community. [34:34] Watch and observe how people are engaging with your platform! [33:00] Learn more about Jeena Jeans' business Mission and Vision, which can help you in developing a successful Product-Led Strategy! About Jeena James At Catchpoint, Jeena oversees the WebPageTest business unit and coordinates the activities geared toward developers in the areas of product, engineering, marketing, partnerships, and operations. She has more than 15 years of experience working for Google and a SaaS startup, where she advanced the growth of a global business by creating partnerships and product-led solutions that improved developer experiences.  Profile Jeena Jeans on LinkedIn WebPageTest by Catchpoint

In the business world, product-user fit is frequently overlooked. Do you think your company is a Product-User Fit firm? In today's podcast, Wes Bush welcomes Jordan Woods, founder of GoodGrowthCo, to share insights and recommendations on achieving a Product-User Fit company that you can use to grow your business when it comes to product-led growth. If you're interested in digging into how to achieve Product-User Fit, then sit back, relax, and start listening to this podcast! Show Notes [05:36] Product-User Fit requires you to actually find a problem that resonates with the person at a specific organization. [06:12] Learn the two things you should know before establishing your growth engine. [08:07] What is the main distinction between Product-Market Fit and Product-User Fit? [11:23] Do you think your business is a Product-User Fit company?  [27:11] In developing a Channel Strategy, make sure to interact with your users so that they can use your product and find value in it! [30:08] Be aware of the two types of users you have as they will have an impact on your product. [31:58] Learn the steps that can help you start achieving your Product-User Fit! [34:32] Dig deeper into your product's problems and push a solution about it. [37:31] Listen to Jordan's advice for business owners to get clarity on their problem and achieve Product-User Fit in their company. [41:14] Pay close attention as Jordan Wood shares his top tip for a company considering "How do I achieve product-user Fit?" About Jordan Woods He works with technology companies of all sizes to create a long-term growth engine for their products, with a focus on B2B and prosumer (B2C2B) products. He previously led growth teams at FullStory, Cypress.io, and interviewing.io, where he was responsible for acquisition, activation, and revenue growth. Profile Jordan Woods on LinkedIn GoodGrowthCo

Is it necessary to measure the impact and success of a PLG strategy? If so, what are some of the top key metrics to concentrate on for your Product-Led motion?  Wes welcomes Claudiu Murariu, CEO and founder of InnerTrends, in today’s episode. He's here to provide insights and assist you in gaining new knowledge about the top product-led metrics you should track in your PLG business. If you're curious about what will happen next on this topic, sit back, relax, and listen to this podcast right now! Shownotes [05:16] Claudiu Murariu shares the company's common mistakes regarding what should be tracked! [06:02] Claudiu advises that you should know the number of qualified visitors coming to your website. [08:08]  Making an efficient sign-up intent is one of the acquisition metrics rules, as it piques the interest of qualified visitors in your product. [08:50] That ‘Promise’ is a hack that will significantly impact your company's metrics; stay tuned to know why! [11:27] Listen carefully as Claudiu Murariu explains how to track qualified visitors.  [13:00] Watch out for the company's common mistakes in activation and onboarding. [13:39] Onboarding refers to people who sign up for the first time, but according to Claudiu, it is a critical part of your marketing strategy. But why?! [15:27] The first thing to look for in tracking that onboarding motion is your visitor’s intention. [21:04] That North Star metric is what we need to hit, but we never target sign-ups to get there! [23:54] Watch out for the company's common mistakes regarding product engagement retention.  [28:19]  What are some of the most common revenue mistakes and metrics that should be tracked? [31:20]  Take note, as Claudiu Murariu provides some specific benchmarks to consider to grow your business. About Claudiu Murariu Claudiu Murariu is the CEO and Founder of Innertrends. He presents at conferences and events for products worldwide and has already had the privilege of doing so in Beijing, Hong Kong, Russia, Hungary, and Romania. He aims to keep setting higher standards for gaining data insights and promoting business growth. Profile Claudiu Murariu on LinkedIn InnerTrends on LinkedIn

There are numerous ways to grow your business as a startup, some of which you may be unaware of. Do you know that a Product market fit is one of the most critical components of success? In this episode, we are pleased to have Sean Ellis, the author of Hacking Growth. He's here to impart strategies and information we can apply to our businesses as he begins to share insights into how he expanded Andela in his capacity as Interim VP of Growth. If you're interested about what will happen next on this topic, sit back, unwind, and enjoy this podcast right now! Shownotes [03:15] Plans should be made at an entire company level! [13:00] When it comes to growth, marketing is all about what you do.  [13:48] Product market fit is probably the most critical component in success! [17:19] Sean Ellis says he is motivated to succeed by asking himself why the business is not expanding, what is not working, and how he would address those issues. [18:38] Sean Ellis says that it is essential to be very assertive while as a startup, but why? [22:21] Instead of being impatient at work, choose to use a patient approach to drive the critical changes! [23:35] What are these significant categories that Sean Ellis is referring to? Follow along to find out! [33:54] You can't be great at everything, so choose where you want to excel. [37:23] Pay close attention as Sean Ellis elaborates on a mechanism that you must create to make changes in your business. [41:00] Everything must be focused on the opportunity's cost-effectiveness! [43:28] You need to budget time, resources and try new things for your business. [45:55] Transparency within a company is essential! About Sean Ellis He focuses on his area of expertise, helping companies develop their early growth cycle. With each business he works with, Sean embeds full-time with the founding team to build a growth flywheel based on a deep understanding of the company's unique product/market fit. Resources: If your company has recently attained product/market fit and you'd like to discuss working together to develop your initial growth cycle, you may contact Sean at the links below! Sean Ellis on LinkedIn Sean Ellis on Instagram  Sean Ellis website Hacking Growth Andela

Even though PLG is widely known in the SaaS industry, only 25% of businesses use it. The question is, why are so few firms in the SaaS industry utilizing PLG?  A better support experience can be a crucial driver of success for PLG-focused businesses. In today's podcast, Wes Bush welcomes Joe Andrews, Chief Marketing Officer of SupportLogic, to share knowledge about the most critical component in PLG that you are missing. You can sit along and listen to this podcast to dig deeper into the role of support experience in PLG with Joe Andrews. Shownotes [02:31] PLG depends on offering a proactive service experience. [05:47] Investing in that support experience is one key lever to make that transition grow faster! [07:03] Learn step one that most companies are not doing today on how to deliver proactive support from their customers. [08:08] Are you a business considering moving to a PLG model? [13:00] Engage before you monetize! [18:22] Why is Joe Andrews saying that AI is an effective technology tool for quickly improving customer service throughout the customer journey? [22:08] Does it differ if we only use traditional overreactive support for customer input? [29:28] Noncustomers are an essential constituent for gaining experiences, so treat them as if they are customers! [30:15] In the PLG model, you must give full support to maximize customer retention and growth. [32:08] How can we unlock the insights from the customer support experience via customer signals? About Joe Andrews Joe is a marketing executive with many abilities and practical experience at significant organizations and high-growth new firms. He focuses on B2B with a wide range of buyer roles and industry segment coverage. Joe Andrews also has expertise in team development, market research, messaging and positioning, pricing and packaging, PR and analyst relations, sales enablement, and customer marketing.  About SupportLogic SupportLogic integrates with your existing systems by releasing customer insights locked away in your CRM and offering practical suggestions that can be implemented throughout your entire company (support, product, engineering, sales, and customer success) to enhance the customer experience. Profile: Joe Andrews on LinkedIn SupportLogic

Do you know that a marketing tactic based on the community's influence is increasingly serving as the driving force behind business and product success? Wes warmly welcomes Guillaume Moubeche, founder and CEO of lempire. His firm creates the finest products in the world and supports business owners all over the world in building profitable and successful enterprises.  In today's episode, we'll dig into what benefits can community-led development give to your product-led business. Head to this podcast right now! Shownotes [01:06] Why is Guillaume Moubeche passionate about the connection between the led-growth and product-led growth? [06:25] Make a product sample for the community. [06:56] Putting the results on display gives customers a clear, practical way to interact with your product. [07:51] Bring the spotlight to your community! [09:36] Who are these brand-new users, the lurkers and the power users, Guillaume Moubeche is talking about? [14:55] Did Guillaume Moubeche expand his business due to the product or the number of people he was garnering? [17:16] What methods did Guillaume Moubeche use to garner people for his community? [23:09] Which key determinants of productled growth influence community-led growth? [27:23] Try to put less weight on what you are trying to accomplish with your product. [30:11] Guillaume Moubeche shows how he manages the lack of product knowledge or underdeveloped skill sets in his working force. [37:45] Put effort into your community, invest in it, be consistent, and reward people for using your product. [41:50] Pay attention to Guillaume Moubeche's big reasons why his community platform is essential. About Guillaume Moubeche In the previous four years, he co-founded two businesses: one that he built up to $600,000 in recurring revenue before selling, and the other, which he is now working on and has a $10M+ ARR, is now worth more than $150M.  Guillaume started in 2018 with no real networks and little to no knowledge of technology or digital goods. He studied and experimented for years since entrepreneurship just appealed to him. He decided to share their firm's strategies to attain such significant success after experiencing many failures and achievements to aid more individuals in doing the same. Profile Guillaume Moubeche on LinkedIn Guillaume Moubeche on Twitter lempire lemlist Family

We frequently hear expertise and insights about growing your product-led businesses in the global market. But what about tackling a different view of the discussion that will blow your mind?  In today's podcast, Wes Bush is here to discuss a different approach of ideas and insights about how to be successful in building an unsuccessful launch of a product-led growth motion! You read that right!  Are you beginning to wonder what will happen next in this conversation? Then take a seat, unwind, and start listening to this podcast immediately! Shownotes  [01:11] Do it alone! [01:50] Make a free trial of your unfinished product and launch it with high sales goals on day one. [02:23] Don't create a team to work on your product-led growth plan. [02:40] Never train your staff on any subject involving your product. [03:16] Assume you know it all. [03:33] Keep your business's reasons for making this shift a secret. [03:53] Don't prioritize early initiatives well. [04:32] Avoid following any framework or anyone so that you can spend more time simply making mistakes for people. [04:46] Don't create the strategy as a leadership group. [05:27] Focus on large-scale revolutions! [05:38] Do not perform good optimizations because most product models were perfect at launch. [05:56] Make sure you don't measure the user's success. [06:17] Concentrate on various user and ideal consumer kinds. Profile ProductLed Podcast Wes Bush on LinkedIn Wes Bush on Twitter ProductLed Community

Business-to-business transactions occur between businesses instead of between a company and a single client. In this episode, we will learn about B2B marketing, covering concepts, ideas, and suggestions in the area, as well as how Dave got successful in the marketing field. Maja welcomes Dave Gerhardt, founder of B2B marketing media company Exit Five, a former brand officer at Drift, and chief marketing officer at Privy. Dave is here to share knowledge that will help us build a successful company as he did. Are you interested in learning more about the strategies that can help you develop as a startup in the marketing field? Take a moment to listen to this Podcast now! Shownotes [03:56] How did David Gerhardt's experience in working with businesses help him gain a depth of knowledge about marketing? [04:34] Dave recommends launching your marketing-related blog or Podcast to gain additional knowledge and a deeper grasp of the industry. [13:28] If you have the budget to do it, it's an excellent investment if you know how to use it correctly. [15:12] Does producing merch have an impact on your company? [17:39] David Gerhardt shares what excites him most about marketing and brand-building. [18:46] What impact does the audience have on a company's growth? [19:18] Find out what David Gerhardt recommends for audience building for your business. [22:33] Stay tuned and learn for yourself as David Gerhardt presents two demand generation tactics. [25:14] How possible can make companies transition? [28:48] What would happen if you didn't invest money to expand your audience on someone else's platform? [34:56] David Gerhardt covers product-led growth's underrated but effective strategy. [44:31] Learn from David Gerhardt's advice to give you the courage, stamina, and guts to succeed in the product-led business industry! About David Gerhardt He is a former Drift Chief Brand Officer and Privy Chief Marketing Officer who now focuses on consulting and the development of exitfive.com, a network for B2B marketing experts. He also conducts 1:1 counseling with a limited number of high-growth B2B firms; his book Founder Brand was launched in 2022 and quickly became the #1 best-selling Amazon in marketing. About Exit Five Thousands of B2B marketers sign up for the Exit Five Community every day to exchange practical advice, get feedback, and talk about the most successful marketing strategies right now. By listening to the Exit Five podcast, you could enhance your B2B marketing. The host for the event is Dave Gerhardt. Visit exitfive.com to engage with thousands of B2B marketing professionals by joining the community. Profile David Gerhardt on LinkedIn David Gerhardt on Spotify David Gerhardt on Twitter David Gerhardt Amazon Exit Five

A SaaS provider manages the databases, servers, and software that enable the program to access the internet, most commonly using web browsers. In this episode, we'll learn how Andrew Davies used his firm to make a $200 million product-led acquisition and how to effectively leverage his insights to steer your business journey. Wes welcomes Andrew Davies, Paddle's Chief Marketing Officer, to share with us the ins and outs of the business to how Paddle made a $200 million product-led acquisition. Andrew is here to help us uncover insights that will help us establish a successful product-led business that you can utilize! Want to learn more about the most effective approaches to increase product-led acquisition? Listen to this podcast right now. Shownotes [02:06] Andrew Davies gives an overview of Paddle. [03:34] Why did Paddle decide to make a $200 product-led acquisition?  [08:23] Andrew Davis shows his enthusiasm for a combined organization in the SaaS sector that serves as an efficient method for their firm to grow. [09:10] Giving the product for free makes it stand out and offers customers a range of experiences. [09:38] Marketers must have first provided their customers with something of value! [15:06]  Are there any significant changes in moving to a product-led business? [16:18] What are the things that starters should know about besides customer engagements? [21:30] Andrew Davies reveals the enormous advantages of making their acquisition. [23:54] Reaching the stage of learning about the combined companies! [25:30] What are Andrew's ways to increase the product's popularity among customers? [28:52] Andrew Davies shares how to acquire a product-led business in today's generation. [31:42] Knowing the difference between sales-led and product-led. [35:00] Learn how to make chaos in business shorter! About Andrew Davies Andrew is the chief marketing officer of Paddle, a SaaS platform that enables over 3000 product-driven companies to sell products worldwide. Before this, he co-founded and developed a B2B personalization SaaS acquired by Optimizely, where he headed corporate marketing as the company expanded by acquiring and integrating four other companies. Profile Andrew Davies on LinkedIn Andrew Davies on Twitter Paddle

Focusing on delivering genuine value through your product is what it means to be product-led. We'll learn more about product-led business in this episode and apply tips for maximizing its potential that can effectively guide you on your journey in the industry. Nathan Barry, the founder and CEO of ConvertKit, is here to share his insights on how he was able to create a 30 million+ product-led business. Eager to know more about the best method for growth strategies? Nathan Barry is here to assist us in learning the keys to enable us to build a successful Product-Led Business that you can use! Shownotes [01:06] What is a successful product-led company? [03:06] Getting close to your customers will drive them to use your product and boost their interest. [6:00] Is it possible to employ non-creators in your business? [09:05] Does it profit your business to allow customers to utilize the product as a side hustle? [10:52] Be as close to the product as possible! [13:07] Find inspiration from another industry by finding what works and doesn't for them. [13:34] How does receiving positive outcomes transform your business? [24:19] Avoid creating unnecessary friction in your organization.  [27:17] What is the authentic competitive advantage that a product-led company needs to gain?  [42:07] To attract customers who may be an excellent trigger for future purchases, give out a high-quality product for free! [47:12] Make your product accessible during inevitable inflation and competitive marketplaces. [48:26] What is the biggest challenge a product-led company may face in the process? [50:24] To win your customers, invest in creating a simple, convenient, and viral product! [52:42] Nathan Barry discusses this generation's most immense opportunities for a product-led company. About Nathan Barry Nathan is a creative individual, product designer, author, speaker, and the founder of ConvertKit. He is passionate about creating the best products, iPhone applications, and such that transformed his journey in the drive. Nathan is an inspiration to starters with whom he freely shares his strategy to convert ideas into a successful business drive. Profile Nathan Barry's website ConvertKit