ProductLed Podcast

Learn tips for turning signups into revenue as a product-led business. Discover the importance of testing, prioritizing, and implementing an effective revenue machine. Consider factors like product pricing, scalability, and adoption. Avoid common mistakes in scaling processes and gain insights on starting a product-led sales motion.

Wes Bush usually features interviews with various guests on product-led podcasts, but today is a special Christmas episode. Are you wondering how he started? As we all know, Wes Bush founded the ProductLed Podcast, where we learn how to create a product that sells itself and get insights and wisdom from the interviews he does. Thanks to our beloved host, Maja Voje, we will hear Wes Bush himself on today's podcast! Are you excited to hear about this special episode? Then, what are you waiting for? Take a seat and relax while listening to this podcast right now! Show Notes [01:16] Wes Bush shares how he started the ProductLed Podcast. [06:12] Is your growth strategy a tsunami-proof? Check out these three main trends Wes is talking about. [14:10] Wes shares how PLG helps businesses to grow as a business. [17:27] Find out from Wes how many big businesses are switching to PLG and what solutions exist to the problems they encounter.  [22:59] Can Wes Bush help these big businesses transition to PLG? Check out these five questions you need to know about. [26:45] There are big mistakes Wes is guilty of, so consider these four things he's going to share for you to avoid making the same mistakes in the PLG sector. [30:14] How do we operate PLG? [33:42] What exactly are these problems we should be aware of when switching to PLG? [36:48] What trends should we be aware of? Keep an eye out for Wes's tips for developing in the PLG industry. [43:32] Wes is now writing a book, which might be even more beneficial for our growth and PLG tactics. About Wes Bush He is the CEO and founder of the ProductLed Podcast, as well as a well-known product expert and best-selling author of Product-Led Growth: How to Build a Product That Sells Itself. After working for some of the fastest-growing companies in his industry, he is now qualified to teach teams of people from all over the world how to turn their product into a powerful growth engine. Profile Wes Bush on LinkedIn Wes Bush on Twitter Wes Bush on Facebook Product-Led Podcast Website

Do you want to know if Product Led Growth is right for your company? Are you not sure if this is the best option for your company? How will we find out? In today's podcast, Wes Bush welcomes Kieran Flanagan, SVP of Marketing at HubSpot, to share his insights and knowledge that you can use to determine whether Product-led Growth is right for your business. If you're starting to wonder whether Product Led Growth is right for your company or if you're not sure if this is the best option for your company, take a seat, relax, and listen to this podcast right now! Show Notes [01:50] Kieran begins to provide insight into whether PLG is a good fit for your company. [03:19] What goals should you be acquiring in terms of PLG? [6:52] Consider whether you have all of the components required to run a successful PLG business. [15:16] How do you know if PLG is right for your company if you're in the early stages and don't yet have product-market fit? [20:58] Consider your target audiences and users when determining whether PLG is right for your company. [21:57] Keep an eye out for these two major factors that can have an impact on your PLG business. [25:03] Making features available for free to a smaller market can result in a higher level of market fit. [28:05] This important advice can help you strive and win as a business in the field of product led growth. [30:51] What are some great offensive plays that businesses can make to emerge stronger from the recession? [35:16] Consider this final piece of advice when deciding whether PLG is right for your company. [36:00] Always care about winning, that's why we're here! About Kieran Flanagan Kieran works with SaaS companies to increase traffic, users, and revenue by millions of dollars. He also writes one post per month about topics for people who want to build scalable marketing and growth playbooks, as well as discuss, and speak with experts about scale-ups—that stage when companies have moved past the start-up stage and are entering the growth stage. Profile Kieran Flanagan on Twitter Kieran Flanagan's website

Are you a B2B, a small, or a large business interested in learning how to create a team focused on product-led growth? The Product-Led Podcast welcomes Mario Araujo, Director of Product Growth at OutSystem. He's here to share some advice and knowledge you might need on how to build a product-led growth team! If you want to build your own product-led growth team successfully, then take a seat, relax, and listen to this podcast, right now! Show Notes [04:44] What is this goal you must achieve, according to Mario? [06:51] Find out what time frame, timeline, and expectations Mario refers to. [08:22] Set up an experimentation team on board! [9:20] Come up with an initiative that will help with the learning of the team. [10:10] Regardless of other factors, optimize your product's time to value! [14:05] Watch out for the common business misconceptions about product-led growth! [16:24] If there is no product-market fit, there's nothing to grow! [17:24] The product team should be well-formed. Check out these three people your team should have based on Mario's recommendations. [20:03] Where does the marketing team or project management fit best? [22:11] Listen to Mario's recommendations for companies just starting to build their product-led growth team! About Mario Araujo Before joining OutSystems, software engineer Mario Araujo worked for several prestigious companies, including Siemens. He began working for the company in 2005 as a professional services consultant, and in 2019 he was given a chance to become the director of product growth. Mario has also lectured on software development methodologies at a few Portuguese universities. His interests include growth, product strategy, product marketing, and software. Profile Mario Araujo on LinkedIn

What qualities do you believe a successful product evangelist should possess? Do you want to know how John Cutler became a successful product evangelist? Gaining a deeper understanding of PLG can be a key factor in your success and aid in your development as a successful product evangelist. In this episode, Product Led Podcast is pleased to welcome John Cutler, a Product Evangelist and Coach at Amplitude, to discuss his knowledge of Product-Led Growth, concepts and insights as a product evangelist that many successful Product teams have already adopted. If you want to learn more about this conversation and gain the insights you'll need to expand your knowledge about the PLG growth, listen to this podcast right now! Show Notes [04:29] Success isn't always linear! [08:00] It doesn't matter what part of your career you're at, you have to disrupt yourself often! [10:15] Tactics change overtime! [11:18] A successful Product evangelist needs to be curious, wants to try a lot of different tactics and ideas and is mission-driven! [11:57] The tactic may change, but the mission should stay the same! [15:22] Listen to one of John Cutler's key insights on how to be efficient with employee-generated content. [16:35] Keep an eye out for your value system; not everyone shares your values. [32:05] People want real-world content, and the PLG industry should not overlook this! [35:17] Develop a toolkit of model and business strategies, such as experimentation, psychology, and monetization. [41:02] Pay close attention as John explains the three foundational things that can assist you in reaching that business milestone. About John Cutler He is intensely interested in user experience and product development that is informed by evidence. He combines and contrasts different methodologies to assist teams in providing customers with long-lasting results. About Amplitude A digital analytics platform called Amplitude provides self-service visibility into the whole customer journey. Profile John Cutler on LinkedIn John Cutler on Twitter John’s email list Graphic gallery Amplitude Amplitude experts to follow on LinkedIn: Justin Bauer, Chief Product Officer, https://www.linkedin.com/in/jjbauer/ Spenser Skates, CEO, https://www.linkedin.com/in/spenserskates/ Shadi Rostami, SVP of Engineering, https://www.linkedin.com/in/shadi-rostami-b6a636/ Tifenn Dano Kwan, CMO, https://www.linkedin.com/in/tifenndano/

Do you think you have the necessary experience to develop in scales? Are you interested in learning more about onboarding? If so, this podcast can assist you in creating a personalized onboarding engine for sale. In today's podcast, Wes Bush welcomes Vicky Kharlamova, Growth at Miro, to share some insights and experiments that helped her successfully build a personalized onboarding engine for sales. Take a seat, unwind, and listen to this podcast if you're interested in successfully building a personalized onboarding engine at your company! Show Notes [01:53] Vicky explains how a great onboarding process begins and ends. [02:54] Learn the four things that are causing other companies to struggle with operationalizing onboarding. [05:09] Personalized onboarding is a key in assisting you to achieve success in your company. [09:48] Using templates can help you solve your particular problem! [12:42] Vicky shared the big principles and suggestions for successfully creating personalized onboarding. [15:40] Two kinds of approaches that will work the best for your users.  [21:24] Keep an eye out for the tools, features, and templates you'll need to provide your users! [22:55] Customer onboarding also works better in terms of building your onboarding experience. [27:42] Take note of Vicky's mistakes to avoid that could help your company consider creating a powerful onboarding experience. About Vicky Kharlamova She aspires to help the world's most popular online whiteboarding platform for team collaboration grow by running experiments and developing innovative solutions. She enjoys her work because she is curious, creative, and brave enough to take responsibility and learn by running many experiments, gaining business results, and solving complex user problems all at the same time. Profile: Vicky Kharlamova on Twitter Vicky Kharlamova on LinkedIn

“How can I grow as a developer?” “Are there any methods for becoming a successful developer?” If you've been thinking about becoming a developer and have similar questions, this episode is for you! In today's podcast, Wes Bush welcomes Jeena James, a member of the WebPageTest by Catchpoint team, to discuss strategies and tactics for creating a successful product-led strategy for developers. Are you ready to learn how to build these strategies? Then sit back, relax, and start listening to this podcast right now! Shownotes [06:55] Build out value experiences! [09:21] Ensuring that your platform is accessible to all users and continues to develop efficient features will attract acquisitions! [09:53] What should your first revenue-generating goal be? [13:15] Discover who your end users are and how they actually impact your platform! [16:29] A simple experiment with your platform without modifying any coding can have an impact on the user's experience with your product.  [18:03] Why should your platform have a light version?  [20:28] Keep an eye out for your target market1  [22:43] A smart way to determine whether your platform is effective is to let users use it. [26:45] Pay attention to the three Cs and how they can influence your platform. [33:00] When your user speaks and shares about your platform, you'll know you have a community. [34:34] Watch and observe how people are engaging with your platform! [33:00] Learn more about Jeena Jeans' business Mission and Vision, which can help you in developing a successful Product-Led Strategy! About Jeena James At Catchpoint, Jeena oversees the WebPageTest business unit and coordinates the activities geared toward developers in the areas of product, engineering, marketing, partnerships, and operations. She has more than 15 years of experience working for Google and a SaaS startup, where she advanced the growth of a global business by creating partnerships and product-led solutions that improved developer experiences.  Profile Jeena Jeans on LinkedIn WebPageTest by Catchpoint

In the business world, product-user fit is frequently overlooked. Do you think your company is a Product-User Fit firm? In today's podcast, Wes Bush welcomes Jordan Woods, founder of GoodGrowthCo, to share insights and recommendations on achieving a Product-User Fit company that you can use to grow your business when it comes to product-led growth. If you're interested in digging into how to achieve Product-User Fit, then sit back, relax, and start listening to this podcast! Show Notes [05:36] Product-User Fit requires you to actually find a problem that resonates with the person at a specific organization. [06:12] Learn the two things you should know before establishing your growth engine. [08:07] What is the main distinction between Product-Market Fit and Product-User Fit? [11:23] Do you think your business is a Product-User Fit company?  [27:11] In developing a Channel Strategy, make sure to interact with your users so that they can use your product and find value in it! [30:08] Be aware of the two types of users you have as they will have an impact on your product. [31:58] Learn the steps that can help you start achieving your Product-User Fit! [34:32] Dig deeper into your product's problems and push a solution about it. [37:31] Listen to Jordan's advice for business owners to get clarity on their problem and achieve Product-User Fit in their company. [41:14] Pay close attention as Jordan Wood shares his top tip for a company considering "How do I achieve product-user Fit?" About Jordan Woods He works with technology companies of all sizes to create a long-term growth engine for their products, with a focus on B2B and prosumer (B2C2B) products. He previously led growth teams at FullStory, Cypress.io, and interviewing.io, where he was responsible for acquisition, activation, and revenue growth. Profile Jordan Woods on LinkedIn GoodGrowthCo

Is it necessary to measure the impact and success of a PLG strategy? If so, what are some of the top key metrics to concentrate on for your Product-Led motion?  Wes welcomes Claudiu Murariu, CEO and founder of InnerTrends, in today’s episode. He's here to provide insights and assist you in gaining new knowledge about the top product-led metrics you should track in your PLG business. If you're curious about what will happen next on this topic, sit back, relax, and listen to this podcast right now! Shownotes [05:16] Claudiu Murariu shares the company's common mistakes regarding what should be tracked! [06:02] Claudiu advises that you should know the number of qualified visitors coming to your website. [08:08]  Making an efficient sign-up intent is one of the acquisition metrics rules, as it piques the interest of qualified visitors in your product. [08:50] That ‘Promise’ is a hack that will significantly impact your company's metrics; stay tuned to know why! [11:27] Listen carefully as Claudiu Murariu explains how to track qualified visitors.  [13:00] Watch out for the company's common mistakes in activation and onboarding. [13:39] Onboarding refers to people who sign up for the first time, but according to Claudiu, it is a critical part of your marketing strategy. But why?! [15:27] The first thing to look for in tracking that onboarding motion is your visitor’s intention. [21:04] That North Star metric is what we need to hit, but we never target sign-ups to get there! [23:54] Watch out for the company's common mistakes regarding product engagement retention.  [28:19]  What are some of the most common revenue mistakes and metrics that should be tracked? [31:20]  Take note, as Claudiu Murariu provides some specific benchmarks to consider to grow your business. About Claudiu Murariu Claudiu Murariu is the CEO and Founder of Innertrends. He presents at conferences and events for products worldwide and has already had the privilege of doing so in Beijing, Hong Kong, Russia, Hungary, and Romania. He aims to keep setting higher standards for gaining data insights and promoting business growth. Profile Claudiu Murariu on LinkedIn InnerTrends on LinkedIn

There are numerous ways to grow your business as a startup, some of which you may be unaware of. Do you know that a Product market fit is one of the most critical components of success? In this episode, we are pleased to have Sean Ellis, the author of Hacking Growth. He's here to impart strategies and information we can apply to our businesses as he begins to share insights into how he expanded Andela in his capacity as Interim VP of Growth. If you're interested about what will happen next on this topic, sit back, unwind, and enjoy this podcast right now! Shownotes [03:15] Plans should be made at an entire company level! [13:00] When it comes to growth, marketing is all about what you do.  [13:48] Product market fit is probably the most critical component in success! [17:19] Sean Ellis says he is motivated to succeed by asking himself why the business is not expanding, what is not working, and how he would address those issues. [18:38] Sean Ellis says that it is essential to be very assertive while as a startup, but why? [22:21] Instead of being impatient at work, choose to use a patient approach to drive the critical changes! [23:35] What are these significant categories that Sean Ellis is referring to? Follow along to find out! [33:54] You can't be great at everything, so choose where you want to excel. [37:23] Pay close attention as Sean Ellis elaborates on a mechanism that you must create to make changes in your business. [41:00] Everything must be focused on the opportunity's cost-effectiveness! [43:28] You need to budget time, resources and try new things for your business. [45:55] Transparency within a company is essential! About Sean Ellis He focuses on his area of expertise, helping companies develop their early growth cycle. With each business he works with, Sean embeds full-time with the founding team to build a growth flywheel based on a deep understanding of the company's unique product/market fit. Resources: If your company has recently attained product/market fit and you'd like to discuss working together to develop your initial growth cycle, you may contact Sean at the links below! Sean Ellis on LinkedIn Sean Ellis on Instagram  Sean Ellis website Hacking Growth Andela