ProductLed Podcast How to Build a Product-Led Growth Team
Are you a B2B, a small, or a large business interested in learning how to create a team focused on product-led growth?
The Product-Led Podcast welcomes Mario Araujo, Director of Product Growth at OutSystem. He's here to share some advice and knowledge you might need on how to build a product-led growth team!
If you want to build your own product-led growth team successfully, then take a seat, relax, and listen to this podcast, right now!
Show Notes
[04:44] What is this goal you must achieve, according to Mario?
[06:51] Find out what time frame, timeline, and expectations Mario refers to.
[08:22] Set up an experimentation team on board!
[9:20] Come up with an initiative that will help with the learning of the team.
[10:10] Regardless of other factors, optimize your product's time to value!
[14:05] Watch out for the common business misconceptions about product-led growth!
[16:24] If there is no product-market fit, there's nothing to grow!
[17:24] The product team should be well-formed. Check out these three people your team should have based on Mario's recommendations.
[20:03] Where does the marketing team or project management fit best?
[22:11] Listen to Mario's recommendations for companies just starting to build their product-led growth team!
About Mario Araujo
Before joining OutSystems, software engineer Mario Araujo worked for several prestigious companies, including Siemens. He began working for the company in 2005 as a professional services consultant, and in 2019 he was given a chance to become the director of product growth. Mario has also lectured on software development methodologies at a few Portuguese universities. His interests include growth, product strategy, product marketing, and software.
Profile