ProductLed Podcast

Landing pages are the most crucial yet underrated part of any website. As a SaaS business, your potential clients are making split decisions to sign up or back out the moment they see your landing page. Join us for this week’s episode with Pedro Cortes, who is also known as the “SaaS Landing Page Guy.” As a positioning consultant on SaaS conversions, Pedro has helped over 120 B2B SaaS clients achieve higher sign-ups, uplifts, and revenue. He shares his expertise in communicating your value proposition and understanding the core principles of conversion writing. Show Notes [1:07] How Pedro Got His Start [3:10]  Why Most SAAS Businesses Struggle With Conversions [6:00] On Crafting the Perfect Landing Page [13:28] Who Needs to Learn About Product-Led Acquisition Techniques? [15:30] How Pedro’s Client Raked In A 40% Increase in Revenue [22:01] On Communicating Effective USPs [22:27] Why Learning Copywriting Can Set Up Businesses for Success About Pedro Cortés Pedro is a leading expert on how SaaS companies can better communicate their value proposition through best practices in copywriting and website design. Learn more about his work and his free educational materials below: Profile Pedro Cortés Website Pedro Cortés on Twitter Pedro Cortés on LinkedIn

With the ever-changing landscape of product-led growth, managing large teams and staying on top of everything can seem overwhelming. But luckily, industry experts such as Tatiana Morozova from ClickUp have stayed on track. As ClickUp’s Head of Growth and Strategy, Tatiana shares their tried-and-tested strategies for leading large teams and streamlining communication across the board. Join us as she gives us a glimpse into the unique team structures and consumer-centered metrics behind ClickUp’s booming success as a PLG company.  If improving your team’s internal processes is something you’re curious about, then we have got you covered in this week’s episode with ProductLed’s Director of Content Laura Kluz and Tatiana. Show Notes [2:47] Understanding Customer Onboarding Within ClickUp [4:23] The Key to Streamlining Communication in Large Teams [5:40] ClickUp’s Secret to Driving Goals Forward [6:56] What Gets Measured Gets Managed: The Importance of Updating Metrics  [10:38] How Often Should Teams Re-Evaluate Their Metrics? [12:53] Achieving Optimal Efficiency Within Your Teams [15:31] Pivoting Into a Product-Led Growth Company [16:51] Diving Into the Dynamics of Onboarding and Sales Teams About Tatiana Morozova With years of experience in the tech space, Tatiana has become an accomplished industry expert in the fields of Product-Led Growth and Growth Marketing. Profile Tatiana Morozova on LinkedIn

Growing your audience can be tricky, especially if you're just getting started, so having insights and better knowledge in the field of Product-Led Growth can be a massive help to achieve success. This episode is different from our usual ProductLed Podcast discussions. Maja Voje welcomes Leah Tharin! She's here to help us dig deeper into our understanding of Product-Led Growth and to share how she achieved success in the PLG field. If you want to learn more about the marketing principles that drove her to where she is today, listen to this episode. Show Notes [04:54] You must learn the theoretical foundations specific to what you know and don't. [06:41] Leah emphasizes the importance of understanding product-led growth, particularly in B2B business. [10:06] If you're customer-centric, you will realize that people prefer to see your product rather than hear about it. [11:00] Looking at data needs to be improved. Track your steps! [18:47] Discover how Leah got to where she is now. [22:57] Don't overcomplicate things! [31:40] "Ask questions!" is one actionable thing that Leah wants you to do. [35:04] "Your learning journey can be used to build an entire personal brand." Learn more by delving deeper into how she inspires people on their learning journey. [36:21] What does Leah do when her website posts do not receive enough engagement? [38:59] Pay close attention as Leah discusses her business journey and the strategies that worked for her so that you can learn something useful for your startup. [43:39] Check out Leah Tharin's social media accounts!  About Leah Tharin She is a successful go-to expert who offers valuable guidance on product-led growth/sales, organizational scaling, and growth. You can check on her by visiting her website below. Profile Leah Tharin on LinkedIn Leah Tharin on Twitter Leah Tharin on Youtube Leah Tharin’s Blog

To understand usability and boost user engagement, one key concept you need to master is friction logs. In this episode, we cover ideas and recommendations for using them to unlock product-led growth with the help of Pulkit Agrawal, the co-founder of Chameleon.  Pulkit shares his knowledge about what a friction log is, how to make them valuable and the careful considerations you need to consider when making decisions about both good and bad friction.  Show Notes [01:47] Friction log is a stream of consciousness on a piece of paper. [04:07] User testing or a friction log. What's the distinction? [07:32] You don't need to explain every step, and not every step is equal! [08:18] What does Pulkit want everyone to consider when it comes to friction logs? [13:46] What better options do you have to consider when making decisions in both good and bad friction? [17:10] New patterns develop, and people's expectations change along with the market. [21:02] How can we improve the onboarding experience? [24:34] It is unnecessary to perfect the journey or the friction log. [26:58] Improve product experiences by combining qualitative and quantitative data! [32:39] Never deploy anything that might lead a customer or end user to see something they are not requesting or expecting. [37:17] Risk comes from not knowing what you're doing, so learn these factors Pulit is talking about.  About Pulkit Agrawal Previously, Pulkit helped unemployed youth launch businesses in rural India, studied engineering at the University of Cambridge, and worked in data modeling and analysis in London. About Chameleon The most well-known product adoption platform, Chameleon, was created to let modern software companies rebrand and alter their user experiences. Teams can easily create, deploy, test, and iterate on in-product experiences, such as banners, tooltips, modals, walkthroughs, checklists, and more, using its no-code Builder. Profile Pulkit Agrawal on LinkedIn Chameleon Blog

Learn tips for turning signups into revenue as a product-led business. Discover the importance of testing, prioritizing, and implementing an effective revenue machine. Consider factors like product pricing, scalability, and adoption. Avoid common mistakes in scaling processes and gain insights on starting a product-led sales motion.

Wes Bush usually features interviews with various guests on product-led podcasts, but today is a special Christmas episode. Are you wondering how he started? As we all know, Wes Bush founded the ProductLed Podcast, where we learn how to create a product that sells itself and get insights and wisdom from the interviews he does. Thanks to our beloved host, Maja Voje, we will hear Wes Bush himself on today's podcast! Are you excited to hear about this special episode? Then, what are you waiting for? Take a seat and relax while listening to this podcast right now! Show Notes [01:16] Wes Bush shares how he started the ProductLed Podcast. [06:12] Is your growth strategy a tsunami-proof? Check out these three main trends Wes is talking about. [14:10] Wes shares how PLG helps businesses to grow as a business. [17:27] Find out from Wes how many big businesses are switching to PLG and what solutions exist to the problems they encounter.  [22:59] Can Wes Bush help these big businesses transition to PLG? Check out these five questions you need to know about. [26:45] There are big mistakes Wes is guilty of, so consider these four things he's going to share for you to avoid making the same mistakes in the PLG sector. [30:14] How do we operate PLG? [33:42] What exactly are these problems we should be aware of when switching to PLG? [36:48] What trends should we be aware of? Keep an eye out for Wes's tips for developing in the PLG industry. [43:32] Wes is now writing a book, which might be even more beneficial for our growth and PLG tactics. About Wes Bush He is the CEO and founder of the ProductLed Podcast, as well as a well-known product expert and best-selling author of Product-Led Growth: How to Build a Product That Sells Itself. After working for some of the fastest-growing companies in his industry, he is now qualified to teach teams of people from all over the world how to turn their product into a powerful growth engine. Profile Wes Bush on LinkedIn Wes Bush on Twitter Wes Bush on Facebook Product-Led Podcast Website

Do you want to know if Product Led Growth is right for your company? Are you not sure if this is the best option for your company? How will we find out? In today's podcast, Wes Bush welcomes Kieran Flanagan, SVP of Marketing at HubSpot, to share his insights and knowledge that you can use to determine whether Product-led Growth is right for your business. If you're starting to wonder whether Product Led Growth is right for your company or if you're not sure if this is the best option for your company, take a seat, relax, and listen to this podcast right now! Show Notes [01:50] Kieran begins to provide insight into whether PLG is a good fit for your company. [03:19] What goals should you be acquiring in terms of PLG? [6:52] Consider whether you have all of the components required to run a successful PLG business. [15:16] How do you know if PLG is right for your company if you're in the early stages and don't yet have product-market fit? [20:58] Consider your target audiences and users when determining whether PLG is right for your company. [21:57] Keep an eye out for these two major factors that can have an impact on your PLG business. [25:03] Making features available for free to a smaller market can result in a higher level of market fit. [28:05] This important advice can help you strive and win as a business in the field of product led growth. [30:51] What are some great offensive plays that businesses can make to emerge stronger from the recession? [35:16] Consider this final piece of advice when deciding whether PLG is right for your company. [36:00] Always care about winning, that's why we're here! About Kieran Flanagan Kieran works with SaaS companies to increase traffic, users, and revenue by millions of dollars. He also writes one post per month about topics for people who want to build scalable marketing and growth playbooks, as well as discuss, and speak with experts about scale-ups—that stage when companies have moved past the start-up stage and are entering the growth stage. Profile Kieran Flanagan on Twitter Kieran Flanagan's website

Are you a B2B, a small, or a large business interested in learning how to create a team focused on product-led growth? The Product-Led Podcast welcomes Mario Araujo, Director of Product Growth at OutSystem. He's here to share some advice and knowledge you might need on how to build a product-led growth team! If you want to build your own product-led growth team successfully, then take a seat, relax, and listen to this podcast, right now! Show Notes [04:44] What is this goal you must achieve, according to Mario? [06:51] Find out what time frame, timeline, and expectations Mario refers to. [08:22] Set up an experimentation team on board! [9:20] Come up with an initiative that will help with the learning of the team. [10:10] Regardless of other factors, optimize your product's time to value! [14:05] Watch out for the common business misconceptions about product-led growth! [16:24] If there is no product-market fit, there's nothing to grow! [17:24] The product team should be well-formed. Check out these three people your team should have based on Mario's recommendations. [20:03] Where does the marketing team or project management fit best? [22:11] Listen to Mario's recommendations for companies just starting to build their product-led growth team! About Mario Araujo Before joining OutSystems, software engineer Mario Araujo worked for several prestigious companies, including Siemens. He began working for the company in 2005 as a professional services consultant, and in 2019 he was given a chance to become the director of product growth. Mario has also lectured on software development methodologies at a few Portuguese universities. His interests include growth, product strategy, product marketing, and software. Profile Mario Araujo on LinkedIn

What qualities do you believe a successful product evangelist should possess? Do you want to know how John Cutler became a successful product evangelist? Gaining a deeper understanding of PLG can be a key factor in your success and aid in your development as a successful product evangelist. In this episode, Product Led Podcast is pleased to welcome John Cutler, a Product Evangelist and Coach at Amplitude, to discuss his knowledge of Product-Led Growth, concepts and insights as a product evangelist that many successful Product teams have already adopted. If you want to learn more about this conversation and gain the insights you'll need to expand your knowledge about the PLG growth, listen to this podcast right now! Show Notes [04:29] Success isn't always linear! [08:00] It doesn't matter what part of your career you're at, you have to disrupt yourself often! [10:15] Tactics change overtime! [11:18] A successful Product evangelist needs to be curious, wants to try a lot of different tactics and ideas and is mission-driven! [11:57] The tactic may change, but the mission should stay the same! [15:22] Listen to one of John Cutler's key insights on how to be efficient with employee-generated content. [16:35] Keep an eye out for your value system; not everyone shares your values. [32:05] People want real-world content, and the PLG industry should not overlook this! [35:17] Develop a toolkit of model and business strategies, such as experimentation, psychology, and monetization. [41:02] Pay close attention as John explains the three foundational things that can assist you in reaching that business milestone. About John Cutler He is intensely interested in user experience and product development that is informed by evidence. He combines and contrasts different methodologies to assist teams in providing customers with long-lasting results. About Amplitude A digital analytics platform called Amplitude provides self-service visibility into the whole customer journey. Profile John Cutler on LinkedIn John Cutler on Twitter John’s email list Graphic gallery Amplitude Amplitude experts to follow on LinkedIn: Justin Bauer, Chief Product Officer, https://www.linkedin.com/in/jjbauer/ Spenser Skates, CEO, https://www.linkedin.com/in/spenserskates/ Shadi Rostami, SVP of Engineering, https://www.linkedin.com/in/shadi-rostami-b6a636/ Tifenn Dano Kwan, CMO, https://www.linkedin.com/in/tifenndano/

Do you think you have the necessary experience to develop in scales? Are you interested in learning more about onboarding? If so, this podcast can assist you in creating a personalized onboarding engine for sale. In today's podcast, Wes Bush welcomes Vicky Kharlamova, Growth at Miro, to share some insights and experiments that helped her successfully build a personalized onboarding engine for sales. Take a seat, unwind, and listen to this podcast if you're interested in successfully building a personalized onboarding engine at your company! Show Notes [01:53] Vicky explains how a great onboarding process begins and ends. [02:54] Learn the four things that are causing other companies to struggle with operationalizing onboarding. [05:09] Personalized onboarding is a key in assisting you to achieve success in your company. [09:48] Using templates can help you solve your particular problem! [12:42] Vicky shared the big principles and suggestions for successfully creating personalized onboarding. [15:40] Two kinds of approaches that will work the best for your users.  [21:24] Keep an eye out for the tools, features, and templates you'll need to provide your users! [22:55] Customer onboarding also works better in terms of building your onboarding experience. [27:42] Take note of Vicky's mistakes to avoid that could help your company consider creating a powerful onboarding experience. About Vicky Kharlamova She aspires to help the world's most popular online whiteboarding platform for team collaboration grow by running experiments and developing innovative solutions. She enjoys her work because she is curious, creative, and brave enough to take responsibility and learn by running many experiments, gaining business results, and solving complex user problems all at the same time. Profile: Vicky Kharlamova on Twitter Vicky Kharlamova on LinkedIn