The B2B Revenue Executive Experience

I’ve seen a lot of small businesses struggle with sales teams.    There are several reasons why, but there’s good news…   You can fix all of them.   To explain how and help you get your small business to start generating more revenue, I invited Rene Zamora onto today’s show.    Rene is President at Sales Manager Now and Author of Part-Time Sales Management and has a ton of experience turning around struggling sales teams.    Rene went over:   - The importance of allowing your managers and leaders to do their roles   - Why salespeople exaggerate and complain so much   - The key elements to optimizing your small business’ sales team    This post includes highlights of our podcast interview with Rene Zamora, President at Sales Manager Now and Author of Part-Time Sales Management.   For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.Subscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

What makes your company special?   Is it your people? Experience? Customer service?   Probably not. Everyone says that about their company. And if you’re saying the same thing as everyone else, you may as well not be saying anything.   That’s why I caught up with Chala Dincoy, CEO & Founder at The Repositioning Expert, to learn more effective ways to stand out from the crowd.     Chala covered:   - Why most companies are poorly differentiated   - The formula for successful differentiation   - The top 5 mistakes companies make in their messaging   Check out these resources we mentioned during the podcast:   - https://program.repositioner.com/podcastgift   - https://www.amazon.com/How-Friends-Apple-Wins-Customers-ebook/dp/B016WU808A   - https://www.amazon.com/Make-Anyone-Like-Seconds-Less-ebook/dp/B07PWGPDX6/ref=sr_1_2?dchild=1&qid=1595487660&refinements=p_27%3AChala+Dincoy&s=digital-text&sr=1-2&text=Chala+DincoySubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

When the sale’s over...    What do you do to generate more revenue?   Today I’m speaking with Michael Tuso, Director of Revenue Performance at Chili Piper, to find out the best ways to generate post-sale revenue.   And, more importantly, how to make it scalable.    What we talked about:   - What happened when Chili Piper split post-sales roles   - How to think about coaching and champion enablement   - How COVID-19 is impacting Chili Piper’s strategy This blogpost includes highlights of our podcast interview with Michael Tuso, Director of Revenue Performance at Chili Piper.    For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.Subscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

As toddlers, if we are around other humans…   We can’t help but learn to communicate. We all learn how.    But we could all benefit from doing it more effectively.    Today, Dr. Ethan Becker, President, Senior Coaching Partner, Author and I/O Psychologist at The Speech Improvement Company, came on the show to explain the science behind effective communication…    And how you can use it to make more sales.    He explained:   - Why it’s never too late to learn better communication   - The difference between inductive and deductive reasoning   - Why the best salespeople emphasize quality relationships    Check out these resources we mentioned during the podcast:   - Mastering Communication at Work   - Speech Companion    - https://speechimprovement.com   This post includes highlights of our podcast interview with Dr. Ethan Becker, President, Senior Coaching Partner, Author and I/O Psychologist at The Speech Improvement Company.   For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.Subscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Everybody wants more leads...   And when it comes to getting more leads, content is king.    Put simply: If you want more leads, you need better content.   On our show today we have the king of content, Brad Smith, Founder of Codeless Interactive.    We sat down and went over what makes great content and how you can sharpen your content-creation skills.   Brad explained:   - Why content (and competition) is more complicated than it used to be   - How to approach content and what to look for in a writer   - Content under COVID-19   This blogpost includes highlights of our podcast interview with Brad Smith, Founder at Codeless Interactive.   For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.Subscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Everyone loves throwing around the word “experience.”   Buyer, employee, customer, insert-anything-here experience...   Is it a platitude? How do you actually make sure you put experience at the forefront of what you do?   Bob Berry, Principal User Experience Researcher at AnswerLab, takes a broad perspective on what experience actually means.    For Bob, experience is the whole context of an individual’s life and what they actually care about — and how we interact with this holistic view of the user.   In today’s episode, Bob covers:   - Why the internet is transforming our lives again   - How companies big and small are innovating through this crisis   - The biggest mistake to avoid in uncertain times   Check out the resource we mentioned during the podcast:   https://b2b.itstheusers.com/    This blogpost includes highlights of our podcast interview with Bob Berry, Principal User Experience Researcher at AnswerLab.   For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.Subscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

The path to leadership is broken.    We spend so little time developing leaders.   And when we do, we create managers when we need coaches.    On today’s show, Sarah Wirth, President at EcSell Institute and Author of “The Coaching Effect,” explains why coaches get better results than managers.    She explains:   - The difference between a manager and a coach   - Why effective coaching means pushing people out of their comfort zone   - Why great coaches build trust first   This post includes highlights of our podcast interview with Sarah Wirth, President at EcSell Institute .   For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.Subscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

If you’re losing money on a product, what do you do?   Do you rush to double production? No...?    Then why are you doing exactly that with your broken lead-gen strategy?    It’s something Dana Lindahl, Founder at Legendary Leadgen, sees all too often with clients — the mystical thinking wherein lead gen problems are solved by doubling down.    Lead generation has changed. And you need to adapt.    Dana explained:   - Why you need to stop doubling down on outdated lead-gen strategies   - The right way to use LinkedIn   - The biggest mistakes out there   This post includes highlights of our podcast interview with Dana Lindahl, Founder at Legendary Leadgen.   For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.Subscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Websites.    Everybody’s got one. Maybe you spent tens or hundreds of thousands of dollars on yours. Or maybe your son built it for free.    Whatever the case, one thing has become abundantly clear, especially in this COVID-19 pandemic when the majority of all business is digital.    Your website is more important now than ever before.    But how should you view your site? What is it for? Is it just there to give information? Is it there to connect your potential customers? Can they get the answers they need from your site?    On this episode of the B2B Revenue Executive Experience, we sit down with Ray van Hilst, Director of Client Results at Yoko Consulting to talk all about:   - Lead generation and how to do it right.     - Branding, and how to set your company apart digitally.   - Expanded web presence in a world that is more digital than ever before.    - Designing your site to meet the buyer on their journey   This blog post includes highlights of our podcast interview with Steve Gordon, the Founder at The Unstoppable CEO.   For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.Subscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

It’s become a cliché almost instantly, but “the new normal” is so apt.  Even if you were remote before, now every day is take-your-kid-to-work day. Everyone’s navigating a new normal. But leaders need to chart the course. And Dustin Deno, VP of Sales, North America at Showpad, is a skilled cartographer when it comes to remote work and company messaging.  He came on the show today to explain what you need to know to sail the murky waters of COVID-19 and beyond. Dustin covers:  - How to adjust to working remotely - How to change your messaging overnight - Why intent is more important than ever This blogpost includes highlights of our podcast interview with Dustin Deno, VP of Sales, North America at Showpad. For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.Subscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so