The B2B Revenue Executive Experience Episode 161: Why Experience is the Key to Unlocking Digital w/ Bob Berry
Everyone loves throwing around the word “experience.”
Buyer, employee, customer, insert-anything-here experience...
Is it a platitude? How do you actually make sure you put experience at the forefront of what you do?
Bob Berry, Principal User Experience Researcher at AnswerLab, takes a broad perspective on what experience actually means.
For Bob, experience is the whole context of an individual’s life and what they actually care about — and how we interact with this holistic view of the user.
In today’s episode, Bob covers:
- Why the internet is transforming our lives again
- How companies big and small are innovating through this crisis
- The biggest mistake to avoid in uncertain times
Check out the resource we mentioned during the podcast:
This blogpost includes highlights of our podcast interview with Bob Berry, Principal User Experience Researcher at AnswerLab.
For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.
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