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Breaking and Entering Advertising Podcast

Latest episodes

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Jan 10, 2025 • 55min

Polaroid Nostalgia: Crowbar Award Winners Kailyn Sawhny and Ross Yenerich

Breaking and Entering Advertising Podcast – Polaroid Nostalgia: Crowbar Awards Special Episode In this special episode, we celebrate the winners of the Crowbar Awards, a global creative challenge judged by Joe Staples, CCO of Mother USA. This quarter’s brief was designed for Polaroid, aiming to inspire digital natives to embrace nostalgia and create meaningful connections. We’re joined by the Blue Crowbar-winning team, Kailyn Sawhny and Ross Yenerich, who share their creative journey, collaboration process, and the story behind their winning campaign. Joe Staples offers his expert feedback, unveiling his "diamond approach" to evaluating creativity and providing invaluable insights for aspiring advertisers. Discover how the team crafted a campaign that captures the essence of memory, storytelling, and the timeless appeal of Polaroid. Check out their campaign videos at www.crowbarawards.com and learn what it takes to stand out in advertising. Connect with the winners and hire them! https://www.linkedin.com/in/rosswhy/ https://www.linkedin.com/in/kailyn-sawhny/
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Jan 9, 2025 • 42min

#253: Breaking Barriers with No Single Individual Founder, Christine Olivas

On this episode of Breaking and Entering Advertising, we dive into the world of freelancing and agency collaboration with Christine Olivas, Founder of No Single Individual. Christine shares her journey from law school dropout to advertising strategist and entrepreneur and how the innovative "TeamLancing" model revolutionizes the industry. Discover how No Single Individual is helping agencies deliver their best work, the future of freelancing in advertising, and advice for both agencies and aspiring freelancers. Don’t miss this insightful conversation! Connect with Christine: https://www.linkedin.com/in/colivas/ Learn more about No Single Individual here: https://nosingleindividual.com/ Disclaimer: This is a proudly sponsored episode.
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Jan 8, 2025 • 1h 11min

Creative Partners in Crime with Chris Beresford-Hill and Dan Lucey

In this special episode of Creative Partners in Crime, Chris Beresford-Hill, Chief Creative Officer at BBDO Worldwide, and Dan Lucey, Chief Creative Officer and Co-CEO at Havas New York, reflect on their dynamic seven-year creative partnership. They share insights into creating culture-shaping campaigns for iconic brands like Foot Locker and Guinness while answering the big question: "What makes a creative partnership thrive?" Packed with actionable advice for finding and working with your own creative partner, this episode is a must-listen for aspiring and mid-level advertising professionals alike. Watch their ad reels: https://vimeo.com/showcase/11516963?share=copy Connect with Chris on LinkedIn: https://www.linkedin.com/in/chrisberesfordhill/  Connect with Dan on LinkedIn: https://www.linkedin.com/in/dan-lucey-3a493280/ Connect with B&E on LinkedIn: https://www.linkedin.com/company/breaking-entering-podcastConnect with Geno on LinkedIn: https://www.linkedin.com/in/genogeno/ 
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Jan 7, 2025 • 40min

#252: Josh Paialii, Head of Creative at The Many – How to Create Work That Stands Out

Josh Paialii, the Head of Creative at The Many, shares his fascinating journey from a pre-law student to a leading creative in advertising. He discusses the agency's motto, 'We Don’t Do Passive,' emphasizing the importance of participatory campaigns that resonate with audiences. Josh highlights the unique advantages of independent agencies, including creative freedom and authentic brand connections. He also reflects on his unexpected passion for advertising and the value of collaboration in building powerful campaigns.
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Dec 31, 2024 • 50min

#251: Elena Knox’s Journey from Receptionist to ECD at BBDO NY

🎙️ In this episode of The Breaking and Entering Advertising Podcast, we talk with Elena Knox, Executive Creative Director at BBDO New York, about her journey from receptionist to creative leader at top agencies like Droga5 and Wieden+Kennedy Amsterdam. She shares bold career moves, like hanging a six-foot sign in her CCO’s office, and lessons from crafting standout work such as the Huggies Super Bowl campaign. Elena also offers advice on work-life balance, empowering creatives, and thriving in the industry—connect with her on LinkedIn or visit ElenaWrites.com.
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Dec 23, 2024 • 21min

BrandSide: Dorothy Gemmell, Chief Commercial Officer & President at GoodRx

In this episode, we sit down with Dorothy Gemmell, Chief Commercial Officer and President at GoodRx, live from Havas New York’s GLP-1 Day. Dorothy shares how GoodRx transforms healthcare affordability and revolutionizes the patient experience with groundbreaking B2B strategies. From cash-pay innovations to the rise of health e-commerce and GLP-1 medications reshaping industries, Dorothy provides insights into the evolving healthcare and advertising landscape. Perfect for agency professionals looking to tap into healthcare’s impact on retail, social media, and brand marketing. Listen now for actionable advice and behind-the-scenes expertise.Connect with Dorothy: https://www.linkedin.com/in/dorothygemmell/Connect with Geno: https://www.linkedin.com/in/genogeno/Learn more about Havas NY's GLP-1 Offering: https://havasglp1.com/
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Dec 19, 2024 • 42min

#250: Andrés Ordóñez Global Chief Creative Officer at FCB on Creativity Without Limits

Join us as we sit down with Andrés Ordóñez, Global Chief Creative Officer at FCB, to explore his inspiring journey from Bogotá to leading a global network of agencies. Andrés shares insights on breaking into the advertising industry, the power of collaboration, and the spirit of "never finished" that drives FCB’s culture. Hear about iconic campaigns like Extra Gum's Sarah and Juan and Prescribed to Death, his approach to fostering creativity across cultures, and his advice for aspiring advertisers. A must-listen for anyone passionate about making an impact through creativity! 
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Dec 18, 2024 • 7min

Nils Leonard On Bending The Rules and Making Work Famous

In this exclusive Crowbar Awards Kick-Off episode, Nils Leonard, Co-Founder of Uncommon Creative Studio and this year’s guest judge, shares his insights on how to approach the AMC Theaters brief and craft ideas that redefine creativity. This teaser gives you the first 8 minutes of a must-hear conversation packed with bold strategies and invaluable advice. Want the full interview? Head over to The Vault on our Substack to listen to the entire episode for free: https://open.substack.com/pub/breakingandenteringadv/p/nils-leonard-on-bending-the-rules?r=44ps5q&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
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Dec 17, 2024 • 34min

#249: Lisa Hurst, Chief Client Officer of Amp

We sit down with Lisa Hurst to discuss her fascinating journey from the brand side at Procter & Gamble to leading client relationships at a top agency. Lisa shares how her early grounding in brand fundamentals at P&G shaped her marketing approach and how those principles remain vital today—despite shifts in technology and consumer behavior. We dive into AMP’s recent merger with five specialized agencies, unifying expertise in advertising, media, digital design, and brand activation under one roof to meet the evolving demands of modern marketers. Lisa explains how this integration allows AMP to balance top-of-the-funnel brand building with performance-driven solutions, creating holistic strategies that drive both short-term results and long-term brand equity. Lisa's LinkedIn: https://www.linkedin.com/in/lisa-hurst-36b7004/ Geno's LinkedIn: https://www.linkedin.com/in/genogeno/
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Dec 16, 2024 • 49min

#248: From Madison Avenue to Scaling Brands, Tim Weil on Building BMG360

In this episode of The Breaking and Entering Advertising Podcast, Tim Weil, Chief Creative and Strategy Officer at BMG 360, shares his journey from working under Madison Avenue icon George Lois to co-founding and scaling a nine-figure performance marketing powerhouse. Connect with Tim & BMG360: LinkedIn: https://www.linkedin.com/in/timweil/ Email: tweil@bmg360.com https://www.bmg360.com/

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