The Crowbar Awards celebrate the brightest young minds in advertising, and this quarter’s winners - Alex Ward, Joe Wint, and Joy Zhou - are shaking up the industry. Their innovative campaign for AMC Theaters redefines audience engagement with interactive billboards and a fan-driven concessions model. In this episode, guest judge Nils Leonard, founder of Uncommon Creative Studio London, unpacks why their radical thinking stood out and how aspiring creatives can push beyond traditional advertising.

Connect with Alex: https://www.linkedin.com/in/alex-ward-7b7898215/

Connect with Joe: https://www.linkedin.com/in/joe-wint-155b6a23b/

Connect with Joy: https://www.linkedin.com/in/joy-zhou-/

Connect with Nils: https://www.linkedin.com/in/nils-leonard-373b2b3/

Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all

The Blue Crowbar Awards Winners: AMC Reinvented by Alex Ward, Joe Wint, and Joy Zhou with Guest Judge Nils Leonard