Breaking and Entering Advertising Podcast

Malobi Dasgupta was supposed to be a chemist. Instead she wrote one email, moved to Paris, and now helps run the agency that’s been crowned Cannes Agency of the Year… twice. We get into how Publicis Conseil actually pulls it off, why spec work still matters, and the lessons every young creative can steal to make their own way in.More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co 

The Breaking and Entering Advertising Podcast is usually about others. But today, Geno turns the mic on himself. After interviewing hundreds of ad professionals, he’s sharing his own path into the industry. You’ll hear:How Mad Men inspired him to pursue advertisingWhy his first internships shaped, but didn’t define, his careerThe pivotal moment when persistence got him an Edelman interviewHow the pandemic sparked the launch of Breaking and EnteringThe three steps he teaches every aspiring ad pro: Nerd Up, Work Up, Cool UpIf you’re just starting out in advertising, or need a reminder that the path is never linear, this episode is for you.More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co

Nancy Reyes didn’t plan on advertising. In fact, she walked into her first agency job thinking she’d be a writer and walked out an account person. Now she’s the global president and CEO of BBDO, steering one of the biggest names in the game toward bigger, bolder, weirder ideas. We talk breaking in through a fifth grade scholarship program, why she loves a fixer upper agency, the problem with “advertising equals TV,” and why AI won’t replace you unless you let it. Plus, she confesses her Love Island habit. More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co 

Gabriel Schmitt, Global Chief Creative Officer at Grey, joins us to share his journey from getting fired at 19 to leading a global agency network. He reveals how a Sharpie campaign won his first Cannes Gold Lion and changed his career forever. Gabriel breaks down how he leads creative teams, his 20% rule for staying irreplaceable, and why he believes clarity is a creative’s superpower. This is a must-listen for anyone looking to break into advertising and stay at the top.

Brooke Brown, SVP and Head of Brand and Creative at US Bank, discusses her unconventional journey from public transit marketing to leading significant brand campaigns. She reveals how secret shopping landed her a job and the lessons learned from bold career moves. Brooke shares insights on building strong collaborative relationships, the importance of understanding consumer perspectives, and leveraging innovative strategies for brand storytelling. Her advice encourages creatives to embrace adaptability and prioritize communication in their pursuits.

Davis Priestley, founder and president of Revery, has crafted campaigns for giants like Google Play, Delta, and Disney. He shares his remarkable journey from film sets to founding a storytelling studio. The conversation reveals the importance of empathy in creativity and how authenticity shapes modern branding. Davis emphasizes the value of multidisciplinary talent and nurturing personal connections in creative work. He also reflects on how networking and resilience paved his way in the industry, offering insights for aspiring creatives.

Lorenzo Costa, CEO and founder of Link Creative, started his Chicago-based agency at just 25, blending expertise from financial planning and hospitality. He discusses building intentional in-house teams and the importance of treating your own brand as your best client. The conversation highlights how his background as a DJ shaped his leadership style and creative process. They delve into the value of passion projects and innovative strategies, while emphasizing the need for personal connections and adaptability in the fast-evolving advertising landscape.

Chad Waetzig, CMO of Crunch Fitness, shares insights from his journey in the fitness industry, where he’s focused on making fitness fun and inclusive. He discusses the secrets behind scaling a brand across 500 locations and the significance of marketing beyond just ads. Chad dives into how social media impacts career aspirations and the importance of location and word-of-mouth, especially among young consumers. He emphasizes the need for emotional connection in post-pandemic marketing and his belief that fitness doesn't have to be serious to be effective.

Frances Webster co-founded Walrus, won Breeze without pitching, and invented a mint strong enough for your boss’s boss. She calls it calculated misbehavior. We call it a heist. In this episode, she talks business mints, chicken festivals, heli-skiing, and the art of getting brands to notice you. Plus, how to break into advertising with grit and a whole bunch of big ideas.More from Breaking and Entering Media:💼 Follow on LinkedInhttps://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publicationshttps://www.breaking-entering.com/blog💬 Join our Unlocked GroupMehttps://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vaulthttps://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videoshttps://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertisinghttps://www.crowbarawards.com/🤝 Work With Usjack@breakenterpod.com

Ad Age reporters Ewan “eScoops” Larkin and Brian Bonilla join the pod to break down the biggest stories shaking the ad world. We Cover AOR obits to AI panic to the rise of indie agencies. They share how they tag-team breaking news, pitch their dream merch line (Br-Ewan hats, anyone?), and go head-to-head in an "overrated vs underrated" showdown. And... happy belated birthday to Ewan. He spent it dodging Cannes parties and press releases.More from Breaking and Entering Media:💼 Follow on LinkedInhttps://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publicationshttps://www.breaking-entering.com/blog💬 Join our Unlocked GroupMehttps://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vaulthttps://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videoshttps://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertisinghttps://www.crowbarawards.com/🤝 Work With Usjack@breakenterpod.com