Breaking and Entering Advertising Podcast

On this BrandSide episode, Sofia Colucci, CMO of North America at Molson Coors and one of Forbes’ Top 50 Most Influential CMOs, dives deep into what it takes to lead one of the industry’s boldest and most diverse brand portfolios. From launching beer-flavored Pringles and dad-shoe koozies with New Balance to building award-winning Super Bowl campaigns, Sofia shares how Molson Coors measures creative success through both cultural impact and business results. She discusses the collaborative framework behind their “creative effectiveness” ambition, the power of client-agency partnerships, and how her journey from bacon marketing to CMO offers a masterclass in seizing opportunities.Connect with Sofia: https://www.linkedin.com/in/sofia-colucci-8298621/ Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all  

Doug Sweeny, Chief Marketing Officer at ŌURA, joins us to unpack the brand’s bold new global campaign, “Give Us the Finger.” In partnership with creative agency Nice&Frank, ŌURA shifts from product-focused messaging to a powerful cultural statement about health span, aging, and intentional living. The campaign challenges perfectionism and youth obsession, instead celebrating energy, presence, and resilience. From stunning visuals to clever out-of-home, this one owns the finger—and the conversation around modern wellness.See the work on their site: https://ouraring.com/?srsltid=AfmBOorqPUzuxRadURbk8xnDgwT53fQRFRHbpM8OIs0lIrHgN8duWyQT

Welcome to VML on Creativity, a special series from Breaking and Entering Advertising where we go inside the global creative powerhouse VML. In each episode, we talk to top leaders across offices, disciplines, and categories to understand how they are pushing creativity in new and unexpected ways. From health to commerce to branded entertainment and more.In this episode, we sit down with Mel Routhier, Chief Creative Officer of VML Health and VML Chicago, to explore what creativity looks like in the health space. Health advertising is highly regulated, often conservative, and filled with guardrails. Yet Mel and her team are finding new ways to tell human, emotional, and brave stories that make a real impact.We break down how Mel’s blended teams and outside-the-box thinking have led to standout work that pushes past traditional pharma campaigns. From empowering rheumatoid arthritis patients through animation to tackling diabetes stigma and creating product innovation after mastectomy surgery, this episode is packed with insight on expanding what creativity in health can be.Creative Work Mentioned in This Episode: Don't Stop Motion: https://www.vml.com/work/dont-stop-motion Above the Bias: https://www.vml.com/work/above-the-bias SupportBelt: https://www.vml.com/work/the-support-beltHosted by Geno Schellenberger, Founder of Breaking and Entering Media.Follow, rate, and share the podcast to support the show.Connect with Mel: https://www.linkedin.com/in/mel-routhier-hogan-403b724/ Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all

In this episode, Karla Vitrone, Co-Founder and Partner at Tangerine + Revelry, shares how she built a career at the intersection of talent, culture, and creativity. From leading big pitches like Southern Comfort to helping agencies rebuild from the inside out, Karla offers a behind-the-scenes look at how great talent transforms businesses. She unpacks what makes someone stand out in today’s hiring landscape, why energy matching is more than a buzzword, and how AI is shifting what agencies look for.In this episode, we cover:How Karla’s early career setbacks shaped her approach to recruiting and leadershipWhat it takes to get hired - and stay relevant -  in a changing industryThe evolving pitch process and how agencies are rethinking creative teamsWhy building deep relationships is the key to future-proofing your careerConnect with Karla: https://www.linkedin.com/in/karla-stewart-vitrone-83362413/ Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all

In this BrandSide episode, Maria Bartolome Winans, Chief Marketing Officer at Kyndryl, takes us inside the bold journey of launching a brand and global marketing organization from scratch for the multi-billion-dollar IT infrastructure services company. From the meaning behind the name "Kyndryl" to how customer feedback shaped the company’s brand identity, Maria shares how she helped humanize a tech giant and drive global impact. She dives into the innovative "Double Your Impact" campaign, the creation of the "Kyndryl Way" cultural platform, reflects on her transition from IBM, and offers inspiring advice for marketers ready to lean into discomfort, take risks, and think boldly. Connect with Maria: https://www.linkedin.com/in/maria-bartolome-winans-41008014/ Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all 

Welcome to VML on Creativity, a special series from Breaking and Entering. Each episode pulls back the curtain on VML and explores how creativity takes shape across categories globally. From health to commerce to entertainment, this is how creativity pushes brands forward today.In this episode, we sit down with Tom Murphy, Co-Chief Creative Officer of VML US, to dive into the power of long-term brand platforms - ideas built to last. Tom shares his perspective on what makes a brand platform truly enduring, how to develop work that stays relevant across years (not just weeks), and why timeless insights are still the most powerful creative fuel.We explore iconic examples like KitKat’s “Have a Break,” Hellmann’s Super Bowl presence, and Wendy’s fresh, sassy social voice. From campaign longevity to platform adaptability, Tom breaks down what it takes to build something that sticks - and why patience, empathy, and relentless enthusiasm are underrated creative tools.Creative Work Mentioned in This Episode: KitKat – Phone Break: https://www.vml.com/work/phone-break Hellmann’s Super Bowl: https://www.vml.com/news/hellmanns-hits-the-spot-in-big-game-ad Wendy’s – Frosty Fix: https://www.vml.com/work/frosty-fix Hosted by Geno Schellenberger, Founder of Breaking and Entering Media.Follow, rate, and share the podcast to keep learning from today’s top creative minds.Connect with Tom: https://www.linkedin.com/in/tommurphycreative/ Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all

In this episode, Dean Hub Brown of the University of Florida's College of Journalism and Communications shares insights into the college’s innovative blend of academic rigor and hands-on experience. From a student-run ad agency to a cutting-edge social media analytics lab, Brown highlights how the college prepares students for real-world success. He reflects on his path from broadcast journalism to academia and offers advice on staying relevant and fearless in the evolving media landscape.Connect with Dean Hub: https://www.linkedin.com/in/profhub/ Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all  

On the latest episode, Brian Bonilla (Ad Age) and Geno Schellenberger draft their dream creative agencies.CCOs, founding clients, agency locations, office snacks, and one wildcard pick each.🎧 Tune in + follow Breaking & Entering.

​​In this episode, we sit down with Angela Vargo, VP of Marketing and Communications at Breeze Airways, to hear how she went from radio DJ to brand leader at one of the fastest-growing airlines in the U.S. Angela shares how Breeze launched in 16 cities in just six weeks and expanded to 70 cities in four years, all while building a brand around the simple, powerful promise of being "Seriously Nice." We also discuss their new creative partnership with agency Walrus and what’s ahead for Breeze’s summer campaigns.Connect with Angela: https://www.linkedin.com/in/avargo99/ Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all  

Jacques Spitzer, CEO and CCO of Raindrop Agency, joins us to share how he built one of today’s most effective creative shops from the ground up - without ever working at a traditional agency. Known for viral hits like Dr. Squatch, Native, and Manscaped, Jacques reveals how Raindrop’s unique “brand performance” model blends storytelling with measurable results. He breaks down how the team produces culturally resonant campaigns at scale, why humor and character matter in direct-to-consumer success, and what brands often get wrong about growth. Jacques also reflects on the evolving nature of attention, the future of advertising, and the mindset entry-level talent needs to stand out in today’s industry.Connect with Jacques: https://www.linkedin.com/in/jspitzer5/ Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all