Breaking and Entering Advertising Podcast #509 - Dr. Mark Grether | PayPal Is Quietly Building the Next Big Ad Platform
PayPal Ads is one of the most interesting new ad platforms in the market. We sat down with Dr. Mark Grether, SVP and General Manager of PayPal Ads, to break down how PayPal collects first party commerce data from PayPal, Venmo, and Honey, how 30 percent of global commerce passes through its products, and why they believe the future of advertising is buying directly inside the ad.
We also did a mock job interview for a PayPal Ads sales role live on the show.
Topics:
• 400 million users and 30 percent of global commerce
• How PayPal makes ads shoppable with checkout and trust built in
• Using first party data to build a new ad platform
• Working with agencies and brands
• Mark’s career at Amazon, Uber, GroupM, and now PayPal
Listen to the full episode and learn away!
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