Breaking into advertising has changed.
In this solo episode, host Geno Schellenberger shares an updated framework for breaking into the industry in 2026 as entry-level roles shrink and expectations shift.
He walks through Nerd Up, Work Up, and Cool Up, then introduces a new fourth pillar that now matters more than ever.
If you are a student, recent grad, or early-career professional trying to break into advertising, this episode is for you.
Follow B&E on IG for fast and fun advertising content that will help you break in or thrive in the industry: https://www.instagram.com/breakingandenteringmedia/
