Breaking and Entering Advertising Podcast 1/29/26 8 AM ET – Instacart’s Super Bowl Ad, Crocs’ New Era, DonerColle Partners
Jan 29, 2026
A rundown of Instacart’s Spike Jonze-directed Super Bowl spot and its retro choreography and production choices. Coverage of Crocs’ new global 'Wonderfully Unordinary' platform with mannequin dancers in São Paulo. News about Doner and Colle McVoy joining forces as DonerColle Partners, their shared media offering, AI roadmap, and Midwest challenger positioning.
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Retro Super Bowl Drama
- Instacart's Super Bowl spot 'Bananas' stars Ben Stiller and Benson Boone and was directed by Spike Jonze.
- It dramatizes a fictional 1980s duo's rivalry with physical comedy and a subtle banana product tie-in.
Story Over Hard Sell
- Instacart prioritized spectacle and comedy over overt selling, keeping banana integration subtle.
- The campaign pairs creative storytelling with a product feature introduction (Preference Picker).
Olympic Training Montage
- Michelob Ultra's Super Bowl spot ties into its Winter Olympic strategy and features Kurt Russell as a tough coach.
- The ad showcases training montage aesthetics with Olympic athletes to emphasize performance and transformation.