BrandSide: Fabio Ruffet on Leading Mars Wrigley’s Iconic Brands

In this episode, we sit down with Fabio Ruffet, Vice President of Creative Brand and Content at Mars Wrigley. Fabio reveals how he transitioned from brand marketing at Bristol Myers Squibb to leading groundbreaking campaigns like Dove’s “Real Beauty” at Ogilvy, before returning to the brand side with Bacardi and now Mars Wrigley. He breaks down how his team balances long-term brand planning with fast, culturally responsive activations, and how working with agency partners like BBDO and adam&eveDDB helps bring iconic brands like Twix, Snickers, and M&M’s to life. Fabio shares how you can connect with him and what it takes to thrive in today’s fast-paced marketing landscape.

Connect with Fabio: https://www.linkedin.com/in/fabioruffet/ 

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