Breaking and Entering Advertising Podcast

Geico is shaking up its agency roster after 31 years with The Martin Agency. What does this mean for the future of AOR relationships? Brian Bonilla, Senior Agency Reporter at Ad Age, joins Geno Schellenberger to break down this major shift, along with the Omnicom-IPG merger, the largest holding company deal in decades. We also explore how these industry moves could lead to more independent agency startups, the rise of roster models, and what aspiring advertisers should watch for in 2024. Plus, insider insights on Super Bowl ads, A-List agencies, and more. Connect with Brian: https://www.linkedin.com/in/brian-bonilla-40631783/ Connect with Geno: https://www.linkedin.com/in/genogeno/

In this episode of the Breaking and Entering Brand Side Podcast, Zuri Godfrey, Brand Marketing Manager at YouTube, shares his journey from Howard University to Big Tech. Zuri talks about building his personal brand on LinkedIn, landing internships at Google and the NFL, and succeeding in brand marketing. Discover his three pillars of career success: Resume, Relationships, and Referrals. Listen for practical advice and inspiration to break into the industry.

Jack and Geno, Co-founder of Breaking and Entering, chat about the biggest advertising news of the week. - Starbucks new ad and new stuff going on - New McDonalds CMO - Ad Age best places to work list - Super Bowl Update - Special mystery game segment

Katie Hooper, CEO of Notorious111, reflects on her dynamic career journey, from leading brands like Ralph Lauren to taking her agency private and redefining its vision. Katie shares her strategies for building creative solutions that resonate, managing agency transformations, and lessons learned from her bold career moves. This episode is a masterclass in leadership and creativity for agency professionals and marketers alike. Connect with Katie: https://www.notorious111.com Connect with Breaking and Entering: https://www.breaking-entering.com

Description: Peter Maiden, founder and CEO of Convicts, shares his journey from Rolling Stone to building a purpose-driven creative agency. With offices in NYC, LA, and Australia, Peter explains how his team creates campaigns and content that inspire change. Packed with insights, this episode is perfect for aspiring advertisers and creatives seeking inspiration. Connect with Peter: https://www.linkedin.com/in/pete-m-45291033/ Connect with Breaking and Entering: https://www.breaking-entering.com/

Sarah Adam, Head of Partnerships and Influencer Marketing at Wix, joins us to discuss her marketing journey, the evolution of influencer marketing, and how her team drives success with Wix Studio. Packed with insights for both aspiring marketers and agency professionals, this episode is a must-listen. Follow Breaking and Entering Media: https://www.linkedin.com/company/breaking-entering-podcast/ Follow Sarah Adam on LinkedIn: https://www.linkedin.com/in/1sarahadam/

We recorded our Weekly Break-In newsletter as a live show on Linkedin, and here is that recording. We dove into the MUST KNOW news in advertising from the past week. We riffed, we informed, we entertained. Listen to this podcast if you want to stay up to date on the latest news in advertising and marketing!

Meet the founders behind Squint, a strategic brand consultancy reshaping how brands grow. Mark Lester and Kimberly Herrera share how they’ve helped Olipop, Netflix, and Nike connect with their audiences by leveraging happiness as a competitive edge. 📢 Perfect for marketers, aspiring advertisers, and entrepreneurs! 👉 Connect with the guests: Mark Lester: https://www.linkedin.com/in/lestermarky/ Kimberly Herrera: https://www.linkedin.com/in/kimberlyjherrera/ 👉 Follow Squint: Website: https://squintconsulting.com/ 👉 Explore Breaking and Entering Media: Podcast, guides, and more: https://www.breaking-entering.com/ 💬 Share your thoughts in the comments and hit Follow for more actionable insights from the ad world!

Join us as we dive into the journey of Max Schauff, Co-Founder of LineLeap, the app revolutionizing nightlife by letting users skip bar lines and "get to fun faster." Max shares how LineLeap grew from a college startup to a million-user platform, offering insights on guerrilla marketing, scaling a brand, and connecting with Gen Z on college campuses. If you're eager to learn how to build a brand that resonates with younger audiences, this episode is a must-listen! Connect with Max: https://www.linkedin.com/in/max-schauff-3a5393104/ Learn more about LineLeap: https://www.lineleap.com/ See all of B&E’s offerings: https://www.breaking-entering.com/

In this episode, Chris Copacino, Executive Director of Business Development at Copacino Fujikado, shares how he broke into the business, climbed the ranks, and now leads client acquisition and agency growth. Learn about the unique Seattle-based agency culture, their top-tier client work, and Chris’s advice for thriving in business development roles. Whether aspiring to join an agency or navigating your advertising career, this episode is packed with actionable insights and inspiration. Connect with Chris here: https://www.linkedin.com/in/chriscopacino/ Connect with Geno here: https://www.linkedin.com/in/genogeno/ See more resources from Breaking and Entering here: https://www.breaking-entering.com/