Breaking and Entering Advertising Podcast

Scott Bell is making moves. After 16 years at Droga5, the award-winning creative leader is stepping into his next chapter as Chief Creative Officer of BBDO New York, starting September 2025. In this Breaking and Entering News episode, Scott joins us just 24 hours after the announcement to reflect on his legacy at Droga5, share stories from his rise, and break down his vision for BBDO. This one’s packed with insights, laughs, and career-shaping advice you don’t want to miss.Connect with Scott to follow his moves! https://www.linkedin.com/in/scott-bell-a692304/Connect with B&E for more Ad News! https://www.linkedin.com/company/breaking-entering-podcast/

Welcome to VML on Creativity, a special series from Breaking and Entering Advertising. Each episode pulls back the curtain on VML and explores how creativity takes shape across categories and global offices. From health to commerce to entertainment, this is how creativity pushes brands forward today.In this episode, we sit down with Manuel Bordé, Global Chief Creative Officer of Commerce at VML, to explore what creativity looks like at the intersection of storytelling and selling. Manuel shares how modern commerce is about more than driving conversions - it’s about building brand equity and emotional connection in the moments that matter.We dive into standout examples like The Kleenex® Score, an emotional rating system on IMDb that lets viewers buy tissues mid-tears, and Name This OREO, a gamified mobile experience born from a viral trend that turned OREO’s iconic structure into an entirely new brand language. Manuel breaks down how creativity can transform transactional moments into powerful, playful expressions of brand purpose - and how commerce, when done right, is culture.Creative Work Mentioned in This Episode: Kleenex® - The Kleenex® Score: https://www.vml.com/work/the-kleenex-score OREO Name This OREO: https://www.vml.com/work/name-this-oreoHosted by Geno Schellenberger, Founder of Breaking and Entering Media.Follow, rate, and share the podcast to keep learning from today’s top creative minds.Connect with Manuel: https://www.linkedin.com/in/manuelborde/Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all 

Peter Lund, Global Chief Creative Officer at AKQA, shares his rise from junior art director to leading the agency’s global creative vision. Known for opening AKQA’s Paris office early in his career, Peter now guides brand transformations for iconic clients like Nike, Volvo, and Chanel - crafting everything from digital products to service design and storytelling. He discusses how deep curiosity and hands-on craft fuel his leadership, especially when tackling unfamiliar industries. Tune in for real-world advice on casting teams, navigating creative fear, and building purposeful work that moves both brands and culture.Connect with Peter: https://www.linkedin.com/in/peterammentorp/?originalSubdomain=dk Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all  

The Crowbar Awards are back—and this time, Rafa Rizuto, Global Chief Creative Officer at Ogilvy North America, is our guest judge.In this episode, Rafa shares what he’s looking for in winning work, how he evaluates ideas, and why creative craft still matters. We’re also joined by Charlie Goldman, the strategist behind this round’s brief for Babbel, a language-learning platform looking to connect with Gen Z and Gen Alpha.Here’s what you need to know to enter:– View the full brief at www.crowbarawards.com– Submit your work before September 2, 2025– Open to creatives with 3 years or less of agency experience– Teams of up to 3 peoplePerfect for aspiring advertising professionals ready to break in. Let’s go.

AdvertisinIn this special episode, Brian Bonilla, Senior Agency Reporter at Ad Age, goes head-to-head with Breaking and Entering founder Geno Schellenberger in a fast-paced advertising trivia game. From agency history to iconic campaigns, it’s a true test of industry knowledge. And it comes down to the final question. Tune in to see who takes the win.Follow Breaking and Entering Media on LinkedIn: https://www.linkedin.com/company/breaking-entering-podcast/

On this BrandSide episode, Sofia Colucci, CMO of North America at Molson Coors and one of Forbes’ Top 50 Most Influential CMOs, dives deep into what it takes to lead one of the industry’s boldest and most diverse brand portfolios. From launching beer-flavored Pringles and dad-shoe koozies with New Balance to building award-winning Super Bowl campaigns, Sofia shares how Molson Coors measures creative success through both cultural impact and business results. She discusses the collaborative framework behind their “creative effectiveness” ambition, the power of client-agency partnerships, and how her journey from bacon marketing to CMO offers a masterclass in seizing opportunities.Connect with Sofia: https://www.linkedin.com/in/sofia-colucci-8298621/ Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all  

Doug Sweeny, Chief Marketing Officer at ŌURA, joins us to unpack the brand’s bold new global campaign, “Give Us the Finger.” In partnership with creative agency Nice&Frank, ŌURA shifts from product-focused messaging to a powerful cultural statement about health span, aging, and intentional living. The campaign challenges perfectionism and youth obsession, instead celebrating energy, presence, and resilience. From stunning visuals to clever out-of-home, this one owns the finger—and the conversation around modern wellness.See the work on their site: https://ouraring.com/?srsltid=AfmBOorqPUzuxRadURbk8xnDgwT53fQRFRHbpM8OIs0lIrHgN8duWyQT

Welcome to VML on Creativity, a special series from Breaking and Entering Advertising where we go inside the global creative powerhouse VML. In each episode, we talk to top leaders across offices, disciplines, and categories to understand how they are pushing creativity in new and unexpected ways. From health to commerce to branded entertainment and more.In this episode, we sit down with Mel Routhier, Chief Creative Officer of VML Health and VML Chicago, to explore what creativity looks like in the health space. Health advertising is highly regulated, often conservative, and filled with guardrails. Yet Mel and her team are finding new ways to tell human, emotional, and brave stories that make a real impact.We break down how Mel’s blended teams and outside-the-box thinking have led to standout work that pushes past traditional pharma campaigns. From empowering rheumatoid arthritis patients through animation to tackling diabetes stigma and creating product innovation after mastectomy surgery, this episode is packed with insight on expanding what creativity in health can be.Creative Work Mentioned in This Episode: Don't Stop Motion: https://www.vml.com/work/dont-stop-motion Above the Bias: https://www.vml.com/work/above-the-bias SupportBelt: https://www.vml.com/work/the-support-beltHosted by Geno Schellenberger, Founder of Breaking and Entering Media.Follow, rate, and share the podcast to support the show.Connect with Mel: https://www.linkedin.com/in/mel-routhier-hogan-403b724/ Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all

In this episode, Karla Vitrone, Co-Founder and Partner at Tangerine + Revelry, shares how she built a career at the intersection of talent, culture, and creativity. From leading big pitches like Southern Comfort to helping agencies rebuild from the inside out, Karla offers a behind-the-scenes look at how great talent transforms businesses. She unpacks what makes someone stand out in today’s hiring landscape, why energy matching is more than a buzzword, and how AI is shifting what agencies look for.In this episode, we cover:How Karla’s early career setbacks shaped her approach to recruiting and leadershipWhat it takes to get hired - and stay relevant -  in a changing industryThe evolving pitch process and how agencies are rethinking creative teamsWhy building deep relationships is the key to future-proofing your careerConnect with Karla: https://www.linkedin.com/in/karla-stewart-vitrone-83362413/ Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all

In this BrandSide episode, Maria Bartolome Winans, Chief Marketing Officer at Kyndryl, takes us inside the bold journey of launching a brand and global marketing organization from scratch for the multi-billion-dollar IT infrastructure services company. From the meaning behind the name "Kyndryl" to how customer feedback shaped the company’s brand identity, Maria shares how she helped humanize a tech giant and drive global impact. She dives into the innovative "Double Your Impact" campaign, the creation of the "Kyndryl Way" cultural platform, reflects on her transition from IBM, and offers inspiring advice for marketers ready to lean into discomfort, take risks, and think boldly. Connect with Maria: https://www.linkedin.com/in/maria-bartolome-winans-41008014/ Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all