Breaking and Entering Advertising Podcast

Super Bowl activations without Super Bowl ads? That’s exactly what Colle McVoy pulled off with Frank’s RedHot x Paris Hilton and Purdue x Wayne Brady, creating two viral game-day moments that broke through the noise. In this episode, Meghan Figueroa (VP, Group Creative Director) and Andrew Miller (VP, Group Earned Creative & Media Relations Director) take us behind the scenes of these earned-media-driven activations, revealing how they tackled production challenges, last-minute pivots, and Super Bowl-sized expectations to make it all happen.Tap in to hear how they made it happen. 👇🔗 Learn more about Colle McVoy: collemcvoy.com🎙 Connect with Andrew Miller: linkedin.com/in/andrewthomasmiller🎙 Connect with Meghan Figueroa: linkedin.com/in/meghanfigueroa

🏙️ Never Become a Former New Yorker: Inside StreetEasy’s Bold New Campaign 🏡Every year, over 100,000 New Yorkers leave the city—only to realize the suburbs aren’t all they’re cracked up to be. StreetEasy’s latest campaign, "Never Become a Former New Yorker," flips the script, reminding homebuyers they don’t have to leave to own! In this episode, Andrea Mazandi, Principal Brand Strategist at StreetEasy, shares how the campaign came to life with Mother New York—from uncovering key insights to crafting bold visuals and launching a hotline (1-833-I-MISS-NYC) for former New Yorkers to air their regrets.🎧 Tune in for a masterclass in brand storytelling, risk-taking, and NYC real estate marketing.

Welcome back to Breaking and Entering, where we interview the leaders shaping the future of advertising.In this episode, we sit down with Sandy Greenberg, Co-Founder of Terri & Sandy, to discuss how she left the holding company world to build an independent agency powerhouse, create some of the most iconic campaigns, and push back on outdated industry norms.✅ The story behind Milk’s Favorite Cookie—the Oreo campaign that saved the brand✅ Why she left big agencies to start Terri & Sandy—the antidote to holding companies✅ How to stand out in advertising and thrive as a creative✅ The WPP marionette stunt that went viral & made a bold statement about RTO mandates✅ The secret to career longevity and why resilience is the key to successThis episode is packed with real talk on leadership, agency growth, and what it takes to make iconic work.🎙️ Connect with Sandy:📩 Sandy’s Email: Sandy@terrisandy.com🔗 Terri & Sandy Careers🎧 Connect with Breaking and Entering:🔗 All Our Links for Success⭐ Love this episode? Drop a 5-star review on Apple Podcasts or Spotify to help us bring more top-tier advertising leaders to the show.

Welcome back to Breaking and Entering, where we interview the leaders shaping the future of advertising.In this episode, we sit down with Jorge Hernandez, CMO & Founding Partner of Majority, to discuss how he helped build an agency that’s flipping industry norms and why diverse talent should be the standard, not the exception.✅ How Jorge broke into advertising and built his career✅ The OshKosh B’Gosh campaign that exemplifies Majority’s creative approach✅ Why diverse agencies create better work—and why the industry needs to catch up✅ The secret to being a standout account person (hint: it’s not just managing scopes)✅ What brands like Coca-Cola, Sprite, and GM want from their agency partnersThis episode is packed with real talk on leadership, agency growth, and how to thrive in advertising.🎙️ Connect with Jorge:🔗 Jorge Hernandez’s LinkedIn📩 Want to work with Majority?Contact@majorityagency.com🎧 Connect with Breaking and Entering:🔗 All Our Links for Success⭐ Love this episode? Drop a 5-star review on Apple Podcasts or Spotify to help us bring more top-tier advertising leaders to the show.

Welcome back toBrandSide, where we interview themarketing leaders agency professionals report to.In this episode, we sit down withJenny Lewis, CMO & President of The Knot Worldwide, to discuss how she led abold rebrand of The Knot to connect with Gen Z and today’s social-first audience.✅ How she transitioned frompolitical campaign management to marketing✅ Herseven-year career at Uber and the lessons that shaped her leadership✅ Thestrategy behind The Knot’s rebrand and how it stays relevant today✅ How ahandwritten thank-you note couriered via Uber landed her a life-changing jobThis episode is packed with insights for marketers looking to break in, build their careers, and understand how brands evolve for new audiences.🎙️Connect with Jenny:🔗Jenny Lewis’ LinkedIn🔗The Knot Worldwide Careers🎧Connect with Breaking and Entering:🔗All Our Links for Success⭐Love this episode? Drop a 5-star review on Apple Podcasts or Spotify to help us bring more top-tier marketing leaders to the show.

This episode is part of ourCreative Partners in Crime series—where we celebrate the best duos in the industry.What happens when two creatives and an agency veteran decide to shake up advertising?Travis Robertson and Greg Almeida, co-founders and co-ECDs ofColossus, a fast-growing independent agency in Boston, share how they built an agency that’s all aboutbold creativity, smart design, and the underdog mentality.✅ How Travis went fromchild actor (Little Giants) and Muay Thai fighter to ECD✅ How Greg transitioned frommailroom worker to creative director✅ Why Boston’s ad scene has achip-on-the-shoulder energy✅ How Colossus is breaking through the clutter withdisruptive, award-winning work✅ Thebiggest lessons for aspiring creatives, strategists, and agency foundersThis episode is amust-listen for anyone looking to break in, build an agency, or create work that actually gets noticed.🎙️Connect with Travis & Greg:🔗Travis Robertson’s LinkedIn🔗Greg Almeida’s LinkedIn🔗Colossus Agency🎧Connect with Breaking and Entering:🔗All Our Links for Success⭐If you love this episode, leave us a 5-star review on Apple Podcasts or Spotify! It helps us continue to bring amazing guests like Travis & Greg.

Get the inside scoop on the biggest night in advertising! In this special Breaking and Entering Advertising Podcast episode, we sit down with Brian Bonilla and Tim Nudd to break down the hottest Super Bowl ads, creative trends, and ad meter predictions. Whether you’re tuning in before or after the big game, this is the conversation every ad fan needs to hear.

Zach Burton is a Product Marketing Manager at Spotify, helping bring insights and strategy to artists and the music industry. In this episode, Zach shares: ✅ How he transitioned from ESPN & sports journalism to brand marketing ✅ His role in Spotify Wrapped—one of the most iconic marketing campaigns of all time ✅ The differences between brand & product marketing and how they work together ✅ His quarter-life crisis at 25 that led him to break into Spotify Zach’s journey is packed with lessons for aspiring marketers looking to break into entertainment, tech, and brand strategy. Whether you’re an agency pro eyeing brand-side roles or a student figuring out your path, this episode is filled with insights you can’t miss. Connect with Zachery: https://www.linkedin.com/in/zacheryburton1/ Connect with Breaking and Entering: https://www.linkedin.com/company/breaking-entering-podcast/ Connect with Geno: https://www.linkedin.com/in/genogeno/ Join our GroupMe: https://web.groupme.com/join_group/102437585/xg5Z5tei

Michelle Edelman is the CEO of PETERMAYER, an independent agency based in New Orleans that believes joy can be a business driver. With a career spanning both client-side and agency leadership, Michelle shares: ✅ How she transitioned from marketing to agency life ✅ Why joy is the key to building better brands ✅ How PETERMAYER’S Joy Factor quantifies emotion’s impact on consumer behavior From her early career managing agencies to leading one of her own, Michelle offers powerful lessons on career growth, agency culture, and the emotional science behind great advertising. Connect with Michelle: https://www.linkedin.com/in/michelleedelman/ Connect with Breaking and Entering: https://www.linkedin.com/company/breaking-entering-podcast/ Connect with Geno: https://www.linkedin.com/in/genogeno/ Join our GroupMe: https://web.groupme.com/join_group/102437585/xg5Z5tei

Dave Schiff, founder and creative director at Standard Practice, shares his journey in advertising, highlighting his past at Crispin Porter Bogusky. Dive into the fierce competition between Lyft and Uber, with tales of innovative campaigns that turned heads. Discover the quirky Maxim petition that got the government’s attention and a wild Coke Zero campaign that sparked legal debates. Schiff emphasizes creativity, authenticity, and the importance of standing out in a crowded marketplace.