On this BrandSide episode, Sofia Colucci, CMO of North America at Molson Coors and one of Forbes’ Top 50 Most Influential CMOs, dives deep into what it takes to lead one of the industry’s boldest and most diverse brand portfolios. From launching beer-flavored Pringles and dad-shoe koozies with New Balance to building award-winning Super Bowl campaigns, Sofia shares how Molson Coors measures creative success through both cultural impact and business results. She discusses the collaborative framework behind their “creative effectiveness” ambition, the power of client-agency partnerships, and how her journey from bacon marketing to CMO offers a masterclass in seizing opportunities.

Connect with Sofia: https://www.linkedin.com/in/sofia-colucci-8298621/

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BrandSide: Sofia Colucci is THE CMO of Molson Coors