VML on Creativity with Mel Routhier, Redefining Creativity in Health

Welcome to VML on Creativity, a special series from Breaking and Entering Advertising where we go inside the global creative powerhouse VML. In each episode, we talk to top leaders across offices, disciplines, and categories to understand how they are pushing creativity in new and unexpected ways. From health to commerce to branded entertainment and more.

In this episode, we sit down with Mel Routhier, Chief Creative Officer of VML Health and VML Chicago, to explore what creativity looks like in the health space. Health advertising is highly regulated, often conservative, and filled with guardrails. Yet Mel and her team are finding new ways to tell human, emotional, and brave stories that make a real impact.

We break down how Mel’s blended teams and outside-the-box thinking have led to standout work that pushes past traditional pharma campaigns. From empowering rheumatoid arthritis patients through animation to tackling diabetes stigma and creating product innovation after mastectomy surgery, this episode is packed with insight on expanding what creativity in health can be.

Creative Work Mentioned in This Episode:

Don't Stop Motion: https://www.vml.com/work/dont-stop-motion 

Above the Bias: https://www.vml.com/work/above-the-bias 

SupportBelt: https://www.vml.com/work/the-support-belt

Hosted by Geno Schellenberger, Founder of Breaking and Entering Media.

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Connect with Mel: https://www.linkedin.com/in/mel-routhier-hogan-403b724/

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