Breaking and Entering Advertising Podcast Legend Status: Hal Curtis on 28 Years at W+K and Revolutionizing Nike, ESPN and more
Apr 9, 2025
Hal Curtis, a Creative Director at Bespoke Brand Communications and a key player behind iconic campaigns at Wieden+Kennedy, shares his esteemed journey in advertising. He discusses the importance of storytelling that resonates emotionally, emphasizing principles of curiosity and integrity. Hal reflects on his transition from accounting to creativity, the shift from print to digital advertising, and the balance of strategic thinking with creative innovation. His insights provide valuable guidance for aspiring creatives looking to navigate the ever-evolving advertising landscape.
AI Snips
Chapters
Transcript
Episode notes
From Accounting to Advertising
- Hal Curtis's family has a background in accounting, but he discovered advertising while working at the Richards Group.
- Inspired by the creatives there, he pursued art direction at Art Center College of Design.
Joining Wieden+Kennedy
- After graduation, Hal Curtis wanted to work at Wieden+Kennedy but was initially turned away due to the Gulf War.
- He worked at other agencies before finally joining Wieden+Kennedy to work on ESPN.
Nike Account Loss and Regain
- Wieden+Kennedy lost half of the Nike account to Goodby Silverstein & Partners in the mid-90s.
- They regained it by shifting to visual storytelling and focusing on relatable athletes.